We’re living in the age of content; it touches most every facet of our lives. It’s the conversation you had with Alexa this morning, the Apple News story you skimmed on your way to work, the mid-meeting Twitter notification, the professionally shot five-second Instagram boomerang of you and your friends at the pop-up shop you swung by after work. More content means more content creators. As the demand for content swells, standards for quality remain as important as ever, and standing out becomes more difficult. Audiences, both inundated by content and content creators themselves—posting their own Tweets and Instagram Stories throughout the day—are becoming savvier at filtering what is relevant and interesting and worthy. To tell their stories in this environment, brands want to enlist storytelling experts—and journalists are the ultimate storytellers. My years as a magazine editor—at Travel + Leisure magazine and New York magazine—and as a freelance travel journalist have taught me that journalists do more than write copy. We’re truth-seekers, naturally inquisitive and skeptical, guided by an established set of ethics that, among other things, require transparency, presenting painstakingly researched facts and acting with integrity, independently of conflicts of interest. Journalists naturally put audience first and brand second, meaning there’s an inherent tension between journalism and marketing—and therein lies the magic. Journalists do in-depth research and weave the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
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HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series. Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 10:43:11 UTC ]
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Piatkus is to publish a parenting guide from broadcaster Kate Silverton, There's No Such Thing as Naughty, next spring. Continue reading at The Bookseller
[ The Bookseller | 2020-10-28 21:28:35 UTC ]
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HarperCollins has pre-empted UK and Commonwealth rights for Side Hustle in Progress: A Practical Guide to Kickstarting Your Business from career and entrepreneurship company founder Elizabeth Ogabi. Continue reading at The Bookseller
[ The Bookseller | 2020-10-28 19:17:12 UTC ]
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Walker Books will publish The Black Friend: On Being a Better White Person by Frederick Joseph on 7th January 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-10-26 07:03:26 UTC ]
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Bluebird has swiped a guide to online dating and text communication from Facebook's former in-house psychiatrist Dr Mimi Winsberg. Continue reading at The Bookseller
[ The Bookseller | 2020-10-21 23:03:38 UTC ]
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Headline will publish Keep the Receipts by the presenters of "The Receipts Podcast", Tolani Shoneye, Audrey Indome and Milena Sanchez. Continue reading at The Bookseller
[ The Bookseller | 2020-10-20 13:32:31 UTC ]
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Orion Spring has acquired a "warm, witty and practical" guide for dog owners from dog behaviourist and trainer Louise Glazebrook. Continue reading at The Bookseller
[ The Bookseller | 2020-10-19 18:21:47 UTC ]
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Frankfurt Book Fair director Jürgen Boos has said he envisions a hybrid digital/physical model at the 2021 edition of the world's biggest trade fair. Continue reading at The Bookseller
[ The Bookseller | 2020-10-18 15:36:03 UTC ]
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We’re talking bulk bookmarks, cheap bookmarks, and easy DIY library bookmarks that librarians can make for patrons or book club members. Continue reading at Book Riot
[ Book Riot | 2020-10-16 10:32:00 UTC ]
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Javier Celaya is the founder and c.e.o. of Dosdoce.com, a member of the executive board of the Digital Economy Association of Spain, as well as head of institutional relations at the Spanish Digital Publishing Association (Aselid). He talks to Tom Tivnan. Continue reading at The Bookseller
[ The Bookseller | 2020-10-14 01:37:55 UTC ]
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Book export organization Brazilian Publishers has a full lineup of online events during the Frankfurter Buchmesse week, as well as a catalogue of titles with rights available. (Sponsored) The post ‘Brazilian Publishers’ Brings Creativity and Content to Frankfurt appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-12 02:30:18 UTC ]
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Thomas Nelson's Nelson Books imprint is partnering with bestselling author Lysa TerKeurst on COMPEL, a new author training and publishing program geared toward female Christian authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-05 04:00:00 UTC ]
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Programming for this year's Weltempfang in the digital Frankfurt has Europe and its connections as the main focus. The post Weltempfang 2020: Issue-Driven Content Scheduled for Frankfurter Buchmesse appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-02 17:47:39 UTC ]
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Ebury Press editorial director Emma Smith has acquired Happy Planning, a "practical guide for those who like to prep" from Charlotte Plain, a.k.a. Instagrammer Princess Planning. Continue reading at The Bookseller
[ The Bookseller | 2020-10-02 13:17:37 UTC ]
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Headline Home will publish actress and presenter Gemma Atkinson's "realistic and accessible" post-natal fitness guide and cookbook in summer 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-10-02 09:41:21 UTC ]
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‘Hyperbole and a Half’ cartoonist Allie Brosh has the #3 book in the country with ‘Solutions and Other Problems.’ Plus ‘My Own Words,’ a 2016 collection of the late Ruth Bader Ginsburg’s writings, is the #7 book in the county, and a trio of new recipe collections speak to time-strapped home cooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-02 04:00:00 UTC ]
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Nicole Lapin lands a seven-book, seven-figure deal with HarperCollins Leadership; Berkley prevails at auction to take three from Lana Popovic´; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-02 04:00:00 UTC ]
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This week, we highlight new books from Anneliese Mackintosh, Deborah Baker., and Ruby Hamad. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-02 04:00:00 UTC ]
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Orion Spring is publishing a book from clinical psychologist Dr Nicole LePera, promising "a revolutionary approach to healing that harnesses the power of the self to produce lasting change". Continue reading at The Bookseller
[ The Bookseller | 2020-09-30 14:49:39 UTC ]
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Quadrille has scooped How to Make Anything Gluten-Free, the first of a two-book deal with food blogger Becky Excell. Continue reading at The Bookseller
[ The Bookseller | 2020-09-29 13:48:32 UTC ]
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