Publishing companies are scrambling quickly to figure out how to generate more revenue, as the COVID-19 outbreak is putting intense pressure on their top line. But there are also publishers who recognize that now is an opportunity to give back and help their community get through this difficult time. With that in mind, we want to regularly spotlight some of these efforts to shine a positive light on the industry. Here are three publishers that earned a shout out this week. TIME for Kids The 25-year-old classroom resource is now available to families who are staying home. The publication is providing access to a free digital library that will be updated weekly with various education information for children and families. Included in the library is a special report on COVID-19, aimed at helping children understand the virus more. Also, all of its previous editions from 2020 are available to download. Each edition is printable for offline engagement as well. Sauce The St. Louis-based food and entertainment magazine is doing what it can to stay connected with its community while they are staying home. Restaurants are a key focus of its coverage, and have been hit especially hard during this crisis. In response to this, Sauce has rebranded and rebuilt its restaurant guidebook to inform diners on where to they can get great take-out and delivery around the city. It is also using its social channels—including a dedicated Facebook Group—to support the restaurant industry and... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-27 14:42:55 UTC ]
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Ten years ago, as the prospect of monetizing Web sites started becoming a reality for publishers, different departments butted heads over prime real estate: editorial wanted it for content; sales wanted it for advertising; marketing wanted it for promotion. Today, as the emphasis shifts away... Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-20 00:00:00 UTC ]
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Publishers are launching iPhone and iPad apps on a daily basis (unless you're Bonnier, then it seems almost hourly). Many are coming from the usual suspects with deep pockets--Hearst, Conde Nast, Time Inc. etc. Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-19 00:00:00 UTC ]
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