4 Shout-Outs to Publishers Doing Their Part During the COVID-19 Outbreak | May 15

As folks around the country are becoming more optimistic about returning to “normal,” most recognize we still have a long way to go. Publishers have not been immune to the economic and human impacts of COVID-19, but week after week we continue to spotlight those that are looking forward and seeking out ways to help others. Backpacker The Active Interest Media brand for outdoor enthusiasts, Backpacker, didn’t want social distancing to prevent its community from enjoying traditional outdoor activities like camping and and especially camp fires. This is why it launched a virtual campfire on Facebook Live, complete with sing along music. Now, it has taken that concept even further for a free day-long “Camp-In” festival on May 16. It will feature guided yoga and “mountain fitness,” art, gear and cooking demos, author readings and, of course, live music, with acts that include G-Love, Alt Bloom, Emily Hackett and Chain Station. Additionally, there will be a photo contest and a number of giveaways from the brand’s partners for those tuned in during the drawings. HODINKEE The luxury watch seller and magazine publisher HODINKEE has used its brand authority to help its retail partners as well as raise money for COVID-19 relief. The publisher has kept its online store open and is offering e-commerce capabilities to independent retailers to sell watches to the brand’s community of watch lovers. Further, it's producing two weekly stories that spotlight independent retailers in order... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-05-15 16:02:17 UTC ]

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