4 Shout-Outs to Publishers Doing Their Part During the COVID-19 Outbreak | April 10

Here we are in week three of our new (hopefully short-lived) weekly roundup of praise for publishers doing their part to give back to their communities and readerships during the COVID-19 pandemic. It’s heartening to see publishers act selflessly, despite the challenges their own businesses and workforces face. Here are this week’s shout-outs. Yankee Magazine Many publishers are lifting their meters and paywalls to offer readers important COVID-19-related information. Yankee is taking it a step further and is opening up all of its content on NewEngland.com. Additionally, the publisher is offering online readers first glance of its May/June “Best of New England” issue for free before it hits the newsstand and subscribers’ mailboxes. “With businesses so heavily impacted by the pandemic, we are hoping that making the Best of New England issue available to everyone online will provide a much-needed boost to the New England small businesses featured in the Hall of Fame section,” says Brook Holmberg, Yankee publisher. PMMI Media Group In an effort to rally its community of manufacturers , PMMI Media Group sent out an appeal on behalf of the National Association of Manufacturers asking suppliers to volunteer critical products and services to ease the impact of the outbreak. The company sent the email to every member of its audience, across its portfolio, and had a 40% open rate. Now the company is working directly with NAM to connect the association with respondents who raised... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-04-10 13:51:46 UTC ]

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