Today's media landscape is undergoing enormous, exciting change. In many ways, we have evolved from a "social first" to "social only" strategy. Christian L. Tom, NowThis Media Alex Fine It's an understatement to say that the current media climate is in flux. In fact, with ever-growing access to the web via mobile devices, the media today is seeing rapid changes the likes of which advertisers and publishers have never experienced. That may seem terrifying, but what underlies it is unbelievably exciting, and there is opportunity around every corner. The ongoing evolution in media has created new and better ways to connect directly with audiences, facilitating a two-way conversation. At NowThis, having a real conversation—finding the humanity in every story—is our lifeblood. Engaging with our audience happens every minute of every day, exactly where our audience lives, at the intersection of social, mobile and video. In fact, at NowThis our videos are distributed solely over social—Facebook, Snapchat, Instagram, Twitter, etc. We've fully embraced the distributed media model, and the mobile-driven "Scrolling Economy." We've also learned the nuances of exactly how to succeed with platform-appropriate content, and how to appeal most to the audiences who are living on those platforms. One of the major keys to success in today's social-mobile world is embracing and accepting the fact that the viewer is in control, at all times. Truly understanding the behavior... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-11 00:00:00 UTC ]
The Muppets is just one of several freshman shows with a pre-sold brand the networks hope give them an edge this fall. The prime-time schedule includes two movie adaptations (Fox's Minority Report, CBS' Limitless), a spinoff (NBC's Chicago Med), a revival (NBC's Heroes Reborn) and a comic book... Continue reading at AdWeek
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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