3 Epiphanies About Social Media Marketing for Books

When it comes to book marketing, social media is a honeytrap, never quite delivering on its promises, but a few simple best practices can vastly improve your results. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2013-01-29 00:00:00 UTC ]
News tagged with: #book marketing

Other Publishing stories related to: '3 Epiphanies About Social Media Marketing for Books'


BEA 2014: Measuring the E-book Market

When ebooks first began to make meaningful inroads in publishing in 2009–2010, a number of executives predicted they would become another format within the industry. In 2013 ebooks had become part of the “normal” book market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book market


World Book Night Touts Increased Media Attention

World Book Night U.S., an ambitious nonprofit campaign to promote reading throughout the country, is reporting stronger-than-ever media attention for its just-finished April 2014 push. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #promote reading #media attention


8 Ways Oyster Books Can Rule the Ebook Subscription Market

In the six months since its debut, the $14 million Oyster ebook subscription platform has yet to take off. What's lacking? What could be improved? We advise. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-25 00:00:00 UTC ]
More news stories like this |


Facts and Numbers on the Korean Book Market: Digital Publishing in Korea 2014

A visit to the Gwanghwamun branch of Kyobo, Korea’s largest bookstore chain, provides many clues to the country’s present book market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing


New data says less than 3 percent of children's books surveyed in 2013 were about black people

The Cooperative Children's Book Center of the University of Wisconsin – Madison found that of the new children's books they received at their center, less than 3 percent focused on black people and even fewer were by black authors (about 2 percent, according to the CCBC.) Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cooperative children #book center #black people #black authors


PW Picks: Books of the Week, March 3, 2014

This week, a dangerous game in small-town America, a book that will get you obsessed with dinosaurs, and an extreme survival camp. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-28 00:00:00 UTC ]
More news stories like this |


This Real Housewives of Beverly Hills Star Is Convinced Social Media Is Ruining Our Lives

Specs Who Brandi Glanville Age 41 Accomplishments Star of Bravo’s The Real Housewives of Beverly Hills; author (her new book, Drinking and Dating: P.S. Social Media Is Ruining Romance, will be released Feb. 11) Base Los Angeles What’s the first information you consume in the morning? I guess it... Continue reading at AdWeek

[ AdWeek | 2014-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #favorite magazines


Travelers Can Now Pay For Flights Via Social Media

KLM Royal Dutch Airlines said the decision to add payment via social media came from customer requests.Passengers can now pay for their flights via social media on KLM Royal Dutch Airlines. The company announced Tuesday that passengers will be able to use Facebook and Twitter to book flights,... Continue reading at Fast Company

[ Fast Company | 2014-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book flights #customer requests


Connecticut: ‘Wait and See’ How Library E-book Market Develops

A report from the Connecticut Department of Consumer Protection on the state of the library ebook market has recommended no legislative initiatives, instead advocating a “wait and see” approach. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-11 00:00:00 UTC ]
More news stories like this |


India’s Buoyant Book Market Attracts More Foreign Deals

India's effervescent literary culture have begun to attract more foreign writers looking to license books in search of a bigger audience and accolades. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #foreign deals #foreign writers #bigger audience


Roth Tops in Social Media

Veronica Roth’s Divergent, the first book in her wildly popular series of the same name, was the most-talked-about title on social media in January. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #veronica roth


PP for Italy’s Giornale della Libreria: Does Social Media Sell?

Publishing Perspectives's latest column for the Italy's Giornale della Libreria looks at whether social media really influences readers to buy books. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest column #buy books


The First 3-D Printed Book Cover Is Here

A limited edition of Chang-Rae Lee's On Such A Full Sea turns typography into a sculpture.It was only a matter of time: the first 3-D printed book cover has arrived. Published by Riverhead Books on Tuesday, a limited edition of Chang-Rae Lee's novel On Such a Full Sea features a white slipcover... Continue reading at Fast Company

[ Fast Company | 2014-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #limited edition #chang-rae lee #riverhead books


Bestsellers, Social Media and Humor as a Path to God

As Chaplain of The Colbert Report and a bestselling author, Rev. James Martin S.J. is one few religious figures to star on the mass media. Here, the bestselling author discusses his career and beliefs. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #colbert report #bestselling author #james martin #mass media


A Beginners Guide to the Slovak Book and Literature Market

We offer a survey of publishing in the Slovak Republicm, which has struggled to gain recognition in the international market in spite of a lively literary scene and book market. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international market #book market


The More Social Media and Cable Change the News, the More Things Stay the Same

The media-industrial complex loves nothing so much as an anniversary -- especially a grim anniversary. Considering that the assassination of President John F. Kennedy is an event that not only radically transformed our nation but the media itself, it's no surprise that the 50th anniversary of... Continue reading at Advertising Age

[ Advertising Age | 2013-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #exact replica #anniversary year #recent trip


Amazon's Matchbook service now live, works with over 70,000 books for $3 or less

Amazon's Matchbook service, which offers ebook versions of hard copies of books like Amazon's Autorip offers digital versions of physical music, is now live. The service supports over 70,000 books at launch with digital equivalents costing $3 or less. The service recognizes purchases from as far... Continue reading at Engadget

[ Engadget | 2013-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #matchbook service


Book Market Licensing Snapshots: Croatia and Israel

Our regular series looking at what’s happening in a number of key publishing territories around the world peeks in on Croatia and Israel. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-21 00:00:00 UTC ]
More news stories like this |


Agents of S.H.I.E.L.D.'</em>s Comic Book Easter Eggs: Episode 3

Just like the Marvel movies, Agents of S.H.I.E.L.D. enjoys adding references to the more obscure details of the Marvel Universe as tiny presents for longtime readers of the comic books. And we enjoy breaking them down.     Continue reading at Wired

[ Wired | 2013-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marvel movies #obscure details #marvel universe #tiny presents #longtime readers #comic books #enjoy breaking


‘Dr. Sleep’ Wakes Up Social Media

Stephen King’s follow-up to his 1977 novel The Shining was the most buzzed-about book on social media for the month of September. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stephen king