2022 Print Book Sales in 10 Major Markets Were Flat Compared to Previous Year

A Nielsen report finds that sales of print books in 10 countries totaled 614 million copies last year, level with 2021 sales. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2023-05-05 04:00:00 UTC ]

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Nonfiction Bumps Sales in Mid-October

In the week ended Oct. 19, 2019, unit sales of print books were up 2% over the similar week last year at outlets that report to NPD BookScan, helped by a trio of new nonfiction titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-25 04:00:00 UTC ]
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Netflix 'n' spills: How the streaming wars could hurt advertisers, consumers and platforms

Nearly 13 years ago, Netflix launched the first subscription-based streaming service for “Hollywood content,” laying the foundation for a massive paradigm shift in the way we access and watch movies and TV. Hulu followed suit soon after, but Netflix again changed the game in 2013, releasing the... Continue reading at Advertising Age

[ Advertising Age | 2019-10-24 19:52:28 UTC ]
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How to make your brand worth talking about

In today’s information-rich, mobile-centric world, people are more distracted than ever. Marketers used to be able to rely on TV ads or billboards to get in front of consumers. Now they must think mobile-first.  Earlier this year, we hit a remarkable milestone: According to eMarketer, Americans... Continue reading at Advertising Age

[ Advertising Age | 2019-10-22 15:19:20 UTC ]
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Brandi Carlile’s protest set off a backlash against ‘Fortune’ for hosting Kirstjen Nielsen at Most Powerful Women Summit

The former United States Secretary of Homeland Security is attending the event in Washington D.C. and a number of people are not pleased. Power is an intangible commodity with a fluid definition. Among the participants in Fortune’s Most Powerful Women Summit in Washington DC this week are CEO’s... Continue reading at Fast Company

[ Fast Company | 2019-10-22 14:45:41 UTC ]
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Nielsen Can Now Measure (Some) Amazon Prime Video Ratings

Two years after Nielsen rolled out its SVOD Content Ratings to measure viewership for Netflix programs, the company is expanding the service to also cover Amazon Prime Video. The SVOD Content Ratings tool will now measure audiences for Amazon Prime Video content through connected televisions and... Continue reading at AdWeek

[ AdWeek | 2019-10-21 16:54:19 UTC ]
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Natural Light Seltzer runs first TV ads as it chases market leader White Claw

Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at Advertising Age

[ Advertising Age | 2019-10-18 21:39:48 UTC ]
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'It gets late early out there': Sports Media Brief

Welcome to a special calamity edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast / cable / streaming, sponsorships, endorsements, gambling and tech. Welp Perhaps the primary function of sports, that... Continue reading at Advertising Age

[ Advertising Age | 2019-10-18 21:21:01 UTC ]
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Amazon Charts: Bryson and Pullman double up

Philip Pullman's The Secret Commonwealth (Penguin/David Fickling) has maintained its number one spot in the Amazon Charts' Most-Sold: Fiction top 20 for a second week, while the current UK Official Top 50 number one through Nielsen BookScan's TCM, Bill Bryson's The Body (Transworld), also held... Continue reading at The Bookseller

[ The Bookseller | 2019-10-15 17:51:08 UTC ]
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This is how the world ends, not with a bang but a tweet: Sports Media Brief

Welcome to the another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. The Undoing Project One day soon, when we’re living in some... Continue reading at Advertising Age

[ Advertising Age | 2019-10-15 11:00:00 UTC ]
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Amazon Charts: Secret Commonwealth steams into number one

Philip Pullman's The Secret Commonwealth (Penguin/David Fickling) has soared 15 places to top the Amazon Charts Most-Sold: Fiction chart, in the same week it sold 54,301 copies in hardback through Nielsen BookScan's TCM. Continue reading at The Bookseller

[ The Bookseller | 2019-10-09 20:59:35 UTC ]
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Nielsen's top programs for Sept. 30-Oct. 6

A list of the top 20 prime-time programs in the Nielsen ratings for Sept. 30-Oct. 6 Continue reading at ABC News

[ ABC News | 2019-10-08 21:42:01 UTC ]
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Nielsen Overhauls and Expands Local TV Measurement

Nielsen unveiled an expansive overhaul of TV measurement in its 208 local markets that will substantially expand its audience panels while also adding out-of-home measurement in several markets. The company said the local TV overhaul, which has been in the works for three years, will deliver... Continue reading at AdWeek

[ AdWeek | 2019-10-03 10:00:35 UTC ]
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The FBI’s unusual Facebook ads, and bad news on TV ratings: Thursday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. The FBI’s... Continue reading at Advertising Age

[ Advertising Age | 2019-10-03 10:00:00 UTC ]
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Premiere Week ratings tank as younger viewers turn their backs on a new TV season

If the sky isn’t exactly falling on the broadcast TV advertising model, it certainly seems to be a lot closer to the ground than it once was. The ongoing flight of younger viewers from linear television has made a hash of what’s traditionally been a week for sampling new shows and revisiting old... Continue reading at Advertising Age

[ Advertising Age | 2019-10-02 20:09:24 UTC ]
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New connected TV study debunks 3 common myths about political advertising

The 2020 elections are expected to see an unprecedented amount of advertising spending. Projections from Group M estimate a record-setting total of $10 billion, so the stakes for buyers and sellers have never been higher. As marketers map out their advertising plans leading up to the election,... Continue reading at Advertising Age

[ Advertising Age | 2019-10-02 13:42:00 UTC ]
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Hat trick for The Testaments as Sansom soars

Margaret Atwood’s The Testaments (Vintage) has spent a third week in the UK Official Top 50 number one spot, selling 23,078 copies through Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller

[ The Bookseller | 2019-10-01 11:27:57 UTC ]
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Why are we still making it so hard to understand Addressable TV?

Recently, I sat down with my 5-year-old son and explained to him what I do for a living. After a 15-minute conversation he said, “So Mommy, you send commercials to me for things that I like, like M&Ms and apple juice because I like them.” I’ve been working in the advanced television space... Continue reading at Advertising Age

[ Advertising Age | 2019-09-30 13:43:00 UTC ]
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Esports makes a deal with Nielsen to measure its audience

The esports industry, notorious for its lack of reliable streaming viewer figures, is trying to get its act together and provide third-party ratings to make its broadcasts attractive for rights buyers and advertisers. Companies like Tencent Holding Ltd.’s Riot Games and World of Warcraft’s... Continue reading at Advertising Age

[ Advertising Age | 2019-09-26 18:44:54 UTC ]
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David Cameron's memoir fails to top Tony Blair’s in first week sales

For the Record, the former PM’s account of his time in office sold close to 21,000 copies in its first week, behind Margaret Atwood’s The Testaments, which topped 100,000Almost 21,000 people rushed out to buy a copy of David Cameron’s memoir in its first week on sale, placing it second on the... Continue reading at The Guardian

[ The Guardian | 2019-09-24 14:00:06 UTC ]
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Agencies and Brands skip work, donate ad space for Global Climate Strike

Employees at ad agencies, tech companies and brands skipped work today to join the Global Climate Strike, a protest of government and corporate inaction on climate change. Today's strike, scheduled just ahead of the U.N. Climate Action Summit in New York, is the third event in a series of... Continue reading at Advertising Age

[ Advertising Age | 2019-09-20 22:10:02 UTC ]
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