2014 TV Upfront and Digital NewFront Calendar

TV networks are gearing up for their flashy presentations, which represnt the kick-off to negotiations with advertisers over fall prime-time programming.As has been the case over the past several years, plenty of other digital media companies and publishers are also vyying for marketers' TV budgets and holding NewFronts. New entrants this year include Vice, New York Times and Time Inc.Use this handy calendar, sort-able by media company or date, to stay up on where and when the biggest parties will take place. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-02-19 00:00:00 UTC ]
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[ Publishing Perspectives | 2021-09-28 16:29:01 UTC ]
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ViacomCBS adds VideoAmp as Nielsen TV ratings alternative

The network aims for ‘symmetry’ by having agencies use the same tool for currency they already use for planning and optimizing. Continue reading at Advertising Age

[ Advertising Age | 2021-09-28 12:45:00 UTC ]
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‘Astronauts check our scripts!’: inside the new age of sumptuous sci-fi TV

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Nielsen Sets 2022 Pivot to Impressions-Based Local TV Buying

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Liturgical Restructures, Focuses on Digital Marketing

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Media Buying Briefing: As the auto industry shifts its priorities, digital media buying slides into the driver’s seat

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TV trade group forms measurement task force amid Nielsen issues

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Locast loses legal protections that keep its local TV streaming service alive

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I did not spend my summer binge-watching TV. Here are the books I loved instead.

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