Thursday night’s NFL Kickoff Game wasn’t exactly one for the ages, but the 17-punt, 13-point defensive struggle between the Green Bay Packers and Chicago Bears still managed to scare up a three-year ratings high for NBC. According to Nielsen live-plus-same-day data, the Packers’ 10-3 win over the hometown Bears averaged 22 million viewers and a 12.8 household rating, making it the most-watched season opener since the Panthers and Broncos served up 25.2 million viewers and a 14.6 rating back in 2016. Streaming on NBC’s digital platforms added another 627,000 viewers to Thursday night’s overall deliveries. NBC’s linear TV viewership was up 16 percent compared to last season’s rain-delayed Falcons-Eagles matchup (19 million), and edged the 2017 Chiefs-Patriots table-setter by some 200,000 viewers, or 1 percent. While the low scoring and a dearth of explosive offensive plays could have cast a pall over the ratings, the NFC North hatefest proved compelling enough to make it the most-watched sporting event since Super Bowl LIII. The Kickoff Game currently stands as the year’s 17th most-watched broadcast, slotting between CBS’s post-Super Bowl premiere of the short-lived “World’s Best” (22.2 million) and the 61st Annual Grammy Awards (19.9 million). Incidentally, NBC’s final linear deliveries measured up to our August 23 projection (“20 NFL games advertisers can’t afford to ignore”) of 22.1 millions viewers and a 12.5 rating. It’s a gift. As expected, last night’s broadcast... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-06 21:11:16 UTC ]
Around 35% of regular bookshop customers are unsure about returning to bricks and mortar premises now lockdown has eased, according to a survey by Nielsen. Continue reading at The Bookseller
[ The Bookseller | 2020-07-17 09:56:49 UTC ]
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Nielsen Book's extensive survey of India's consumer behavior in and after lockdowns reveals shifts in the time spent reading–and listening–for publishers. The post Coronavirus Impact: Nielsen Book India on Readers in the Pandemic appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-15 14:45:54 UTC ]
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After Nielsen weathered severe backlash from networks following Thursday's surprise announcement to delay its national out-of-home measurement rollout--scheduled for this fall--until at least early 2021, the company has reversed course. This afternoon, Nielsen told networks it will go ahead with... Continue reading at AdWeek
[ AdWeek | 2020-07-10 20:36:48 UTC ]
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During the ongoing round of upfront talks, media companies were seemingly operating from a defensive position amid economic uncertainty due to Covid-19 and linear ratings continuing to decline--but thought they had an ace up their sleeve. Nielsen had planned to integrate its out-of-home viewing... Continue reading at AdWeek
[ AdWeek | 2020-07-10 15:04:30 UTC ]
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Book sales fell 11% by volume year-on-year in the second quarter of 2020, estimates by Nielsen suggest, although there have been gains on 2019 since bookshops reopened. Continue reading at The Bookseller
[ The Bookseller | 2020-07-05 21:42:39 UTC ]
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Reni Eddo-Lodge's Why I'm No Longer Talking to White People About Race (Bloomsbury) has notched up a second week as the UK Official Top 50 number one, selling 34,211 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2020-06-23 13:15:03 UTC ]
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Though Nielsen has been unable to provide volume sales throughout the lockdown, the presence of multiple study guides in the bestseller lists points to a relative purple patch for the education sector. Continue reading at The Bookseller
[ The Bookseller | 2020-06-19 11:00:02 UTC ]
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Though Nielsen has been unable to provide volume sales throughout the lockdown, the presence of multiple study guides in the bestseller lists points to a relative purple patch for the education sector. Continue reading at The Bookseller
[ The Bookseller | 2020-06-18 19:58:31 UTC ]
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Why I’m No Longer Talking to White People About Race wins landmark ranking in the wake of worldwide Black Lives Matter protestsReni Eddo-Lodge has become the first black British author to take the overall No 1 spot in the UK’s official book charts.Eddo-Lodge’s Why I’m No Longer Talking to White... Continue reading at The Guardian
[ The Guardian | 2020-06-16 14:00:03 UTC ]
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When industry veterans Yadira Harrison and Shannon Simpson Jones founded Verb, a brand consultancy/experiential agency hybrid, in 2018, they combined talents to offer clients expertise for mainstream and multicultural campaigns. In two years, the co-founders have overseen creative campaigns and... Continue reading at AdWeek
[ AdWeek | 2020-06-12 18:35:15 UTC ]
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The stars of FX's "Pose," Universal Parks, Warner Bros. and Scholastic are among the latest to respond to J.K. Rowling's anti-trans tweets and follow-up essay. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-06-11 18:20:48 UTC ]
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While startup accelerators are working to ensure existing companies stay afloat during the coronavirus pandemic, they're also shepherding in the next generation of businesses. The Tampa Bay Wave revealed its latest TechDiversity cohort, which is comprised of startups from across the world that... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-06-05 18:43:57 UTC ]
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Books by authors including Reni Eddo-Lodge, Ibram X Kendi and Robin DiAngelo are selling out on both sides of the AtlanticBooks tackling racism and white supremacy by authors including Reni Eddo-Lodge, Ijeoma Oluo and Layla F Saad are selling out in Britain in the wake of eight days of protests... Continue reading at The Guardian
[ The Guardian | 2020-06-03 14:40:35 UTC ]
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Warner Bros. film JUST MERCY, based on the nonfiction book by Bryan Stevenson, is available for free streaming in the month of June. Continue reading at Book Riot
[ Book Riot | 2020-06-03 13:32:47 UTC ]
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This year’s BookExpo Children’s Book & Author Dinner took place via Facebook Live, where more than 700 booksellers and others viewed in real time a diverse group of authors, ranging from the iconic Judy Blume to younger voices such as Kwame Mbalia and Raj Haldar. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-29 04:00:00 UTC ]
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During the coronavirus pandemic, Ed Yong, a staff writer for The Atlantic, has written an impressive series of in-depth articles on the virus that causes COVID-19 and the often confusing details about how it has spread, what medical experts say we should be doing about it, and what governments... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-05-21 11:45:15 UTC ]
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Joe Wicks' Wean in 15 (Bluebird) has star-jumped into the UK Official Top 50 number one spot according to Nielsen BookScan. Continue reading at The Bookseller
[ The Bookseller | 2020-05-19 05:58:51 UTC ]
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Costa award-winning love story of Connell and Marianne takes top slot from David Walliams’ bestselling children’s book SlimeSally Rooney’s Normal People has flown to the top of the UK’s book charts more than two years after it was published, thanks to the release of the TV adaptation starring... Continue reading at The Guardian
[ The Guardian | 2020-05-13 15:44:19 UTC ]
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In the midst of all our town halls, Latin dance breaks and golf tournaments on Zoom, April zoomed by at an alarmingly rapid pace. With the calendar turning to May, it's officially Q1 earnings season. Plus, Nielsen dives into what sports fans are watching in the absence of sports. Here are the... Continue reading at AdWeek
[ AdWeek | 2020-05-01 20:05:11 UTC ]
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But after a peak in March, the audience has started to shrink. “There’s only so much content people can consume,” a Nielsen executive says. Continue reading at The New York Times
[ The New York Times | 2020-04-30 21:29:30 UTC ]
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