'Nine-month' campaign for L,B Beatles book

A range of exclusive Beatles content is being used in a "nine-month pre-publication... Continue reading at 'The Bookseller'

[ The Bookseller | 2013-05-09 00:00:00 UTC ]

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Jess Phillips' book campaign sees donations to Women's Aid

Penguin Random House has launched a promotional Twitter campaign for MP Jess Phillips' book Everywoman (Hutchinson), in which every tweet hashtagged #EVERYWOMAN will see a book donated to domestic abuse charity Women’s Aid. Continue reading at The Bookseller

[ The Bookseller | 2017-02-15 00:00:00 UTC ]
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Trade hails Waterstones Childrens Book of the Month impact

Sales of books included in Waterstones‘ Children’s Book of the Month promotion in 2016 totalled 327,854 units through Nielsen BookScan, demonstrating the retailer’s influence in shaping the market for Middle Grade titles. Continue reading at The Bookseller

[ The Bookseller | 2017-02-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #nielsen bookscan #waterstones children #books included


MPs to be sent Brexit book after crowdfunding campaign

A book warning about the dangers of Brexit is to be sent to all 650 MPs after the public backed an impromptu fundraising campaign set up by a reader. Continue reading at The Bookseller

[ The Bookseller | 2016-12-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book warning #crowdfunding campaign #brexit book


WIRED Book Club: An Entire Trilogy in a Month? Boom.

Jeff VanderMeer's <em>Southern Reach</em> trilogy wraps up exquisitely, completing a journey from mystery to horror to understanding to, indeed, acceptance. The post WIRED Book Club: An Entire Trilogy in a Month? Boom. appeared first on WIRED. Continue reading at Wired

[ Wired | 2016-10-28 00:00:00 UTC ]
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Quaker's Month-Long 'Oatober' Campaign Includes 31 Different Oat Recipes

Even oatmeal is going digital. To show that Quaker's oats are used to make more than just oatmeal, the PepsiCo.-owned brand is launching a campaign this weekend as part of a month-long effort the brand is dubbing 'Oatober.' Starting tomorrow, Quaker will start pumping out Facebook, Instagram... Continue reading at AdWeek

[ AdWeek | 2016-10-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #full-page ad #marketing campaigns #people connect #sponsored videos #short period


Monthly E-Book Ranking: Moyes the merrier as sequel surpasses Me Before You

Jojo Moyes becomes only the third author to claim the monthly ebook pole with multiple titles. Continue reading at The Bookseller

[ The Bookseller | 2016-09-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #multiple titles #jojo moyes


Gaiman, Pullman support Cover Kids Books campaign

Neil Gaiman, Philip Pullman, Chris Riddell and Malorie Blackman are amongst more than 500 people who have signed an open letter calling for more children’s book coverage in newspapers. Continue reading at The Bookseller

[ The Bookseller | 2016-08-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book coverage #malorie blackman #chris riddell #philip pullman #neil gaiman


S&S to Publish Clinton/Kaine Campaign Book

Simon & Schuster will publish Hillary Clinton and Tim Kaine’s official campaign book, 'Stronger Together,' on September 6. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-04 00:00:00 UTC ]
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Monthly E-Book Ranking: persistent podiums prove perfect platform for Paula

Paula Hawkins’ The Girl on the Train (Transworld) has racked up its sixth Bookseller Monthly E-Book Sales Ranking number one, shifting 26,544 digital units in May. Continue reading at The Bookseller

[ The Bookseller | 2016-07-12 00:00:00 UTC ]
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How Dey Street Crashed Sheffield's Bowie Book in Under Six Months

'On Bowie,' a meditation on the life of the late David Bowie by Rob Sheffield ('Love Is a Mix Tape'), is landing in bookstores next week. The quickly turned around title was something of a feat for its publisher, since it was conceived and executed in less than six months. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #quickly turned


A Day to remember: Sylvia grabs third monthly E-Book Ranking number one

Sylvia Day’s One With You (Michael Joseph) has easily romped to the top of The Bookseller’s April E-Book Ranking, outselling the second-placed title by a factor of over four to one. Continue reading at The Bookseller

[ The Bookseller | 2016-06-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #michael joseph #sylvia day


BookTrust launches Bath Book Bed campaign

Nearly 80% of parents say lack of sleep is the hardest part of raising a child, according to BookTrust, which has surveyed a thousand parents as part of its new Bath Book Bed campaign. Continue reading at The Bookseller

[ The Bookseller | 2016-05-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #hardest part


Book-of-the-Month Club Reboots

The venerable club's new model pivots from mail-order business to a hardcover subscription service. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-22 00:00:00 UTC ]
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Waterstones’ Buy Books for Syria campaign surpasses half-way mark

Waterstones has hit the half-way point in its Buy Books for Syria campaign, having raised £500,000 through book sales to help those affected by the conflict in the Middle East. Continue reading at The Bookseller

[ The Bookseller | 2015-11-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #middle east #book sales #buy books


How to write a book – top tips for National Novel Writing Month

Welcome to NaNoWriMo! MG Leonard (who wrote her first book Beetle Boy in six months, one hour a day) has tips on how to do it. And it starts with writing EVERY SINGLE DAY NaNoWriMo stands for National Novel Writing Month, and takes place every November. It’s for anyone thinking about writing a... Continue reading at The Guardian

[ The Guardian | 2015-11-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #books site #guardian children #jennifer niven #ya books #rainbow rowell #erin morgenstern


Buy Books for Syria campaign a 'great success'

Waterstones has said its 'Buy Books For Syria' campaign has already been a “great success” after first few days. While the company could not yet give sales figures for how many titles customers had been bought under the appeal, Sandra Taylor, head of PR and events at Waterstones, said it... Continue reading at The Bookseller

[ The Bookseller | 2015-10-06 00:00:00 UTC ]
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Children’s Books Ireland launches reading campaign

Children’s Books Ireland (CBI) is hoping to get kids across the country reading in October through the "Read Everywhere in 2015", campaign. For the campaign, also known as "Níl Turas Níos Fearr Ná Turas le Leabhar!" in Irish, CBI will run a range of activities, including a "The Danger is... Continue reading at The Bookseller

[ The Bookseller | 2015-09-22 00:00:00 UTC ]
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Stanfords launches Children’s book of the Month promotion

Stanfords has launched a Children’s Book of the Month promotion, which will begin with City Atlas by Martin Haake (Wide Eyed Editions). Continue reading at The Bookseller

[ The Bookseller | 2015-09-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #month promotion


US book sales fall in first five months of 2015

Book sales of traditionally published books in the US fell by almost 6% in the first five months of this year, compared to the same period the year before. Overall sales for trade fiction and non-fiction, children, higher education, professional and university presses were down 5.8% from... Continue reading at The Bookseller

[ The Bookseller | 2015-09-02 00:00:00 UTC ]
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Was 'tatvertising' the nadir of book marketing campaigns?

Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has... Continue reading at The Guardian

[ The Guardian | 2015-07-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #hachette australia #advertising purposes #australian publisher #harper lee #dragon tattoo #lisbeth salander #david lagercrantz