If there's ever a case for the viral success of native video content, it's the partnership between Buzzfeed and Purina. The millennial-targeted publisher and the pet brand have worked together on several popular campaigns, including the Sad Cat Diary (17.4 million views), A Cat's Guide To... Continue reading >> [ Source: AdWeek | 2014-10-08 00:00:00 UTC ]
Media startup founders apparently didn't get that memo that now's a pretty bad time to be in the publishing business. So, are they crazy? The post You’d have to be crazy to start a media company, right? appeared first on Digiday. Continue reading >> [ Source: Digiday | 2014-06-20 00:00:00 UTC ]
TV networks are gearing up for their flashy presentations, which represnt the kick-off to negotiations with advertisers over fall prime-time programming.As has been the case over the past several years, plenty of other digital media companies and publishers are also vyying for marketers' TV... Continue reading >> [ Source: Advertising Age | 2014-02-19 00:00:00 UTC ]
The media company that brought you comic books starring Martha Stewart and Hillary Clinton have announced they will release a comic book about embattled chef Paula Deen, after being urged by Deen fans. Continue reading >> [ Source: ABC News | 2013-07-12 00:00:00 UTC ]
Cygnus Business Media CEO John French, who was brought on three years ago just as the b-to-b media company came out of bankruptcy protection, has spent that time making some dramatic moves in an effort to turn the company around. Continue reading >> [ Source: Folio Magazine | 2013-03-01 00:00:00 UTC ]
Tribune Co. has hired investment bankers to advise the media company on the sale of its newspaper publishing unit, according to a source familiar with the matter. Continue reading >> [ Source: Los Angeles Times | 2013-02-27 00:00:00 UTC ]
According to Fortune, the media giant is meeting with a reps from Meredith--but nothing's been confirmed. Could Time Warner be following in the steps of News Corp. and considering spinning off its publishing division? According to a report by Fortune (a Time Inc. publication), the media... Continue reading >> [ Source: Fast Company | 2013-02-14 00:00:00 UTC ]
Time Inc. has named Martha Nelson as editor-in-chief of the media company. The company said Tuesday that Ms. Nelson is the first woman in the company's 90-year history to hold the role. She has worked for Time Inc. for 20 years and has been editorial director since 2010. She will assume the top... Continue reading >> [ Source: Crains New York | 2012-12-19 00:00:00 UTC ]
Is there a future for tablet-only publications? The last few weeks have cast an ominous shadow over this niche industry following substantial staff cuts at News Corp.'s The Daily and a decision by the Huffington Post to give up on charging for its iPad magazine after just five issues. While... Continue reading >> [ Source: AdWeek | 2012-08-09 00:00:00 UTC ]
We believe contextualized commerce is the future, says Michela OConnor Abrams, president and publisher of Dwell. We believe everybody, no matter from which point theyre starting, now is going in that direction. Continue reading >> [ Source: Folio Magazine | 2011-11-11 00:00:00 UTC ]
Lets start with two truths. First, publishers need cutting-edge technology to hook an audience through todays digital media channels of the Web, mobile, social, and search. And, second, the breakthrough technology cant just be about product design -- its got to go beyond to create... Continue reading >> [ Source: AllThingsD | 2011-09-02 00:00:00 UTC ]
In a white paper titled The Media Company of the Future: The Revolution Goes On, consulting firm AMR International Consulting Inc. outlines the steps it says traditional companies must take to incorporate technological advances into their business model and stay competitive against New world... Continue reading >> [ Source: Folio Magazine | 2011-04-27 00:00:00 UTC ]
Written By: Charlotte Williams Publication Date: Tue, 22/02/2011 - 09:15 Expanded digital delivery and sales in emerging markets have led Taylor & Francis parent company Informa to an increase in adjusted operating profit of 1.2% to £313.2m in its latest financial year. In its results, for... Continue reading >> [ Source: The Bookseller | 2011-02-22 00:00:00 UTC ]
Expect much higher capital expense costs and much greater need for in-house digital development skill. Continue reading >> [ Source: Folio Magazine | 2011-02-05 00:00:00 UTC ]