#audience demographics

Publishing news tagged with #audience demographics

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Back to The FutureBook: Audio Gets Its Own Channel at the Conference

Amid rising audiobook sales, the FutureBook Conference's focus on the sector offered upbeat statistics and audience demographics. The post Back to The FutureBook: Audio Gets Its Own Channel at the Conference appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2016-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #futurebook conference #post back #audience demographics

TubeMogul Is Down With GRPs

Advertisers want TV-like ad buying for Web video. Publishers want TV money. Which is why retrofitted metrics like Nielsen’s Online Campaign ratings have taken off big time, despite imperfections. The problem, according to some industry executives, is that OCR and the comScore equivalent VCE... Continue reading at 'AdWeek'