Facebook released a case study touting the success video-game publisher Activision experienced with a recent advertising campaign for Destiny 2, its upcoming first-person-shooter release. To start, Activision raised awareness of Destiny 2 across both Facebook and Instagram by releasing teaser... Continue reading >> [ Source: AdWeek | 2017-06-13 00:00:00 UTC ]
Pottermore will make J K Rowling's Harry Potter and the Philosopher’s Stone ebook available to UK library users over a two-week period to celebrate the 20th anniversary of its publication. Continue reading >> [ Source: The Bookseller | 2017-06-13 00:00:00 UTC ]
At the Digiday Video Anywhere Summit, video publishers assess the challenges and opportunities in video. The post Digiday Research: YouTube and Facebook are where the action is in video appeared first on Digiday. Continue reading >> [ Source: Digiday | 2017-06-12 00:00:00 UTC ]
A two-week international reading-and-discussion exercise, the Big Library Read is underway with more than 20,000 libraries in various parts of the world. The post A Sourcebooks Title Is OverDrive’s New International Big Library Read appeared first on Publishing Perspectives. Continue reading >> [ Source: Publishing Perspectives | 2017-06-12 00:00:00 UTC ]
Facebook wants shows, and publishers are happy to comply -- but question whether this is just another short-term "product test" for the company. The post ‘Facebook is only half in’: Creators doubt Facebook’s commitment to original programming appeared first on Digiday. Continue reading >> [ Source: Digiday | 2017-06-12 00:00:00 UTC ]
The Electronic Entertainment Expo (E3) takes place in Los Angeles June 13 through 15, and as the excitement builds, Facebook revealed the top trending video games and publishers on its platform leading into the show. The top trending publishers and video games were those that experienced the... Continue reading >> [ Source: AdWeek | 2017-06-09 00:00:00 UTC ]
Now that Facebook has tamped down on clickbait, publishers are putting an emotional spin on content shared on the platform whenever they can. The post How publishers use emotion to promote content on Facebook appeared first on Digiday. Continue reading >> [ Source: Digiday | 2017-06-09 00:00:00 UTC ]
Two friends started a website in their dorm room that IPO’d. Then came the dotcom bust. Here are the lessons the founder took to his next venture. Before Mark Zuckerberg created The Facebook, and even before Tom Anderson of MySpace was a household name, there was Todd Krizelman and Stephan... Continue reading >> [ Source: Fast Company | 2017-06-08 00:00:00 UTC ]
Facebook began testing ads in the related articles section of its Instant Articles in late March, and the results for publishers in the test group promoted the social network to expand the test to all publishers Thursday. Facebook introduced Instant Articles in May 2015 as a way to enable... Continue reading >> [ Source: AdWeek | 2017-06-08 00:00:00 UTC ]
The pixel-perfect web is dead. The days of positioning elements on a web page and expecting them to always display exactly how we wanted are a distant memory; we now cope with the constant barrage of new and varied devices that our designs need to look fantastic on. Responsive web design is no... Continue reading >> [ Source: Betanews | 2017-06-07 00:00:00 UTC ]
Telecoms giant is right to stop relying on social media titans to stop its adverts appearing next to inappropriate contentAbout time too: a major advertiser has become so frustrated with Facebook and Google’s limp attempts to police the content they publish that it has taken matters into its own... Continue reading >> [ Source: The Guardian | 2017-06-07 00:00:00 UTC ]
Facebook announced Tuesday that publishers of Facebook Live videos can now add closed captions in order to make those videos more accessible to users who are deaf or hard-of-hearing. Product manager Supratik Lahiri and director of accessibility Jeffrey Wieland said in a Newsroom post that daily... Continue reading >> [ Source: AdWeek | 2017-06-07 00:00:00 UTC ]
Toronto-based Kobo and Seattle's Amazon are neck-and-neck in Canadian publishers' use of ebook retailers, BookNet Canada finds, in a new 2016 survey. The post BookNet Canada: Digital Revenue Up in 2016, Ebook Sales Down appeared first on Publishing Perspectives. Continue reading >> [ Source: Publishing Perspectives | 2017-06-07 00:00:00 UTC ]
There's money to be made with Facebook's mid-roll video ads -- if you have scale. The post ‘It’s going to be a slow burn’: Publishers are starting to see money from Facebook’s mid-roll ads appeared first on Digiday. Continue reading >> [ Source: Digiday | 2017-06-05 00:00:00 UTC ]
The first wave of publisher Messenger bots focused on sharing content. A second wave, including BET's, is focused on managing and deepening relationships. The post BET made a Facebook Messenger bot for its summer festival appeared first on Digiday. Continue reading >> [ Source: Digiday | 2017-06-05 00:00:00 UTC ]
In 2006, Sourcebooks took an auspicious leap into the children’s arena with "Poetry Speaks to Children," edited by Elise Paschen, illus. by Wendy Rasmussen. Continue reading >> [ Source: Publishers Weekly | 2017-06-02 00:00:00 UTC ]
As BookExpo opens its trade floor, Frankfurt has a new deal for trade visitors. And Sourcebooks' Dominique Raccah picks up another honor. The post Industry Notes: Sourcebooks’ Raccah Honored; Frankfurt Announces Ticket Pricing appeared first on Publishing Perspectives. Continue reading >> [ Source: Publishing Perspectives | 2017-06-01 00:00:00 UTC ]
Lean Websites is a practical book on website performance for web developers, concentrating mainly on front-end performance improvement. It covers plenty of solid theory, but is also packed with useful, real world hints and tips that you can use on your sites today. The ebook, from SitePoint,... Continue reading >> [ Source: Betanews | 2017-05-31 00:00:00 UTC ]
Facebook has enhanced its SDK so publishers can design once and post articles across IA, Google AMP and Apple News, but this doesn't address publishers' main concerns of driving revenue. The post ‘It doesn’t negate the negatives:’ Facebook’s Instant Articles update ignores revenue issues... Continue reading >> [ Source: Digiday | 2017-05-30 00:00:00 UTC ]
Citing a 110-percent jump in sales in Latin America and 41 percent growth in Spain, a new report sees digital as a key to the Spanish markets' turnaround. The post Dosdoce and Bookwire Chart ‘Soaring’ Ebook Sales in the Spanish Markets appeared first on Publishing Perspectives. Continue reading >> [ Source: Publishing Perspectives | 2017-05-30 00:00:00 UTC ]