YouTube's Rewind Features Its Own Stars -- and That Devil Baby

YouTube has had a big year, even by its own standards.In 2014 the Google-owned streaming video service got a new boss, a new revenue stream and a new rival. It also rolled out a massive marketing campaign, the first of what are expected to be several ad-free subscription services and a new production studio in New York. And its stars landed on "Dancing With the Stars," The New York Times bestseller list and one saw his book turn into a film called "The Fault in Our Stars."To celebrate its big year, the nine-year-old company and creative studio Portal A produced a year-in-review video starring some of its biggest celebrities, like Grace Helbig taking a selfie, the Smosh brothers and Fine brothers taking the Ice Bucket Challenge, Bethany Mota taking on "Let It Go" from "Frozen" and Freddie W taking over Conan O'Brien's late-night talk show. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-12-11 00:00:00 UTC ]
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