Your favorite podcast is now a toy—and a cruise, and a book, and a backpack

Wondery chief brand officer Nicole Blake is giving podcasts the ‘Harry Potter’ treatment. Not so long ago, a book deal and a live tour marked the outer limits of how far a hot podcast could hope to expand its horizons. These days, they’re only the beginning. Especially at Wondery, the fast-growing podcast network based in West Hollywood, California. Continue reading at 'Fast Company'

[ Fast Company | 2025-04-19 11:00:00 UTC ]

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Editorial Assistant Turns Blog Post into Multibook Deal

What’s every blogger’s dream? A book deal. Even better: a multibook deal from a single blog post. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-17 00:00:00 UTC ]
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In Shift, IAB to Grant Ad-Tech Companies Full Membership

The publisher-dominated Interactive Advertising Bureau has long relegated ad-tech companies to second tier, "associate" membership. But that era is now over. Today, the industry group announced a restructuring which will grant ad-tech companies full general membership, allowing them to vote on... Continue reading at Advertising Age

[ Advertising Age | 2014-09-29 00:00:00 UTC ]
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The 100 Books Facebook Users Love

What titles most shaped the site's readers? Harry Potter, To Kill A Mockingbird, The Lord of the Rings—and the Bible. Continue reading at The Atlantic

[ The Atlantic | 2014-09-08 00:00:00 UTC ]
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'Fantastic Beasts and Where to Find Them': Will David Yates direct?

Yates is reportedly in negotiations to direct 'Beasts,' a new story set in the world of 'Harry Potter.' Yates directed the well-received final four movies in the 'Potter' film series. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-08-23 00:00:00 UTC ]
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J.K. Rowling reveals new information about 'Harry Potter' singer Celestina Warbeck (+video)

Rowling's newest original content penned for the website Pottermore focuses on Celestina Warbeck, an 'off-stage' character whose songs are heard in the 'Potter' novels although the singer never makes an actual appearance. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-08-19 00:00:00 UTC ]
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J.K. Rowling reveals new information about 'Harry Potter' singer Celestina Warbeck

[ The Christian Science Monitor | 2014-08-19 00:00:00 UTC ]
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YouTube's biggest stars are cashing in offline

Before the makeup line, the book deal and the product endorsements, Michelle Phan was just another girl trying to make it big on YouTube. Continue reading at Los Angeles Times

[ Los Angeles Times | 2014-08-08 00:00:00 UTC ]
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Re-Creating The Magic Of Harry Potter In The Real World

The graphic designers behind the new Diagon Alley theme park reveal how they translate the stuff of film and books into real-world magic.Hundreds of wannabe-magicians walk down a cobblestone street, lugging bags filled with wands, robes, and plush three-headed dogs. A dragon breathes fire atop a... Continue reading at Fast Company

[ Fast Company | 2014-07-23 00:00:00 UTC ]
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J.K. Rowling reveals six new Cormoran Strike books are in the works

Rowling's detective series, written under the pen name Robert Galbraith, will eventually outnumber the 'Harry Potter' series Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-07-23 00:00:00 UTC ]
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J.K. Rowling pens a new 'Harry Potter' story and 'Potter' theme park opens (+video)

J.K. Rowling recently released a short story about the futures of such characters as Harry Potter, Ron Weasley, and Hermione Granger, while the new section of Universal Studios titled The Wizarding World of Harry Potter – Diagon Alley just opened to the public. J.K. Rowling also recently... Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-07-09 00:00:00 UTC ]
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J.K. Rowling pens a new 'Harry Potter' story and a new 'Potter' theme park opens

[ The Christian Science Monitor | 2014-07-09 00:00:00 UTC ]
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Rowling writes story about 30-plus Harry Potter

J K Rowling has written a new piece about a thirty-something Harry Potter and his friends at the... Continue reading at The Bookseller

[ The Bookseller | 2014-07-08 00:00:00 UTC ]
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#Hashtag book titles trend is a gimmick that works for now

From #Girlboss to #Scandal, publishers are discovering a new marketing hook for hard-copy as well as online readingCan a book go viral in the same way a cat video on YouTube can? Unless its Harry Potter or Fifty Shades of Grey, probably not. So rather than simply trying to reach mass audiences,... Continue reading at The Guardian

[ The Guardian | 2014-06-21 00:00:00 UTC ]
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'The Casual Vacancy' TV cast will include Michael Gambon, Rory Kinnear

Gambon starred as wizard Dumbledore in the movie series based on 'Vacancy' author J.K. Rowling's 'Harry Potter' novels. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-06-19 00:00:00 UTC ]
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Amazon pulls Warner Bros movies from sales as trade dispute expands

Already in fracas with publisher Hachette, retailer pulls pre-orders such as The Lego Movie to pressure the studio over pricingFirst they came for Harry Potter's author, and now they have come for your Lego. Amazon has expanded its trade dispute with publisher Hachette by adding Warner Bros to... Continue reading at The Guardian

[ The Guardian | 2014-06-11 00:00:00 UTC ]
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DeMille Moves to S&S In Major Deal

Nelson DeMille has signed a six book deal with Simon & Schuster. The bestselling author, who was at Hachette, will release his first book with S&S in 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-05 00:00:00 UTC ]
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Half Price Books hosts a Tournament of Sidekicks March Madness-style

The tournament is currently down to 16 contenders, with everyone from Ron Weasley of 'Harry Potter' fame to Winnie the Pooh's friend Piglet still in the running. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-03-29 00:00:00 UTC ]
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Trophy Wife Star Albert Tsai Spends His Free Time Reading Harry Potter Books

Specs Who Albert Tsai Age 9 Accomplishments Stars as Bert on ABC’s Trophy Wife (Tuesdays at 9:30/8:30c) Base Los Angeles I’ve read that you take all of your classes online. What’s that like? Yeah, I’m homeschooled. When I’m on set, there’s a studio teacher who helps me with my work. I like it,... Continue reading at AdWeek

[ AdWeek | 2014-03-17 00:00:00 UTC ]
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Managing Print Profitably

It wasn't too long ago that print was considered the center of the wheel from which all other product platforms sprang out of. That's still the case for most traditional publishers, but the newer product platforms are where all the action is now. Continue reading at Folio Magazine

[ Folio Magazine | 2014-03-13 00:00:00 UTC ]
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