Your Brain On Audio Books: Distracted, Forgetful, And Bored

Of all the ways to enjoy a book, minds wander most when we're listening to someone else read it.With so much focus in the publishing world on ebooks, you might have missed the recent explosion in the popularity of audio books. They've become a billion-dollar industry with huge annual sales growth, in part because anyone with a smartphone can now also pocket an audio book. Alexandra Alter of the Wall Street Journal writes that the audio surge is changing the very way people read, "creating a new breed of literary omnivores who see narrated books and text as interchangeable." Our mode of enjoying a book can alter the way we absorb its material.Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2014-02-12 00:00:00 UTC ]
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