Facebook's paying for live video and Snapchat's evolving the terms of its publisher compensation in 2016 were signs that the platform giants will pony up for content. But it's not out of altruism. What platforms care most about is scale. And only a select few media companies that have the scale and point of difference will benefit -- which means others will continue reconsidering investing in platform initiatives that have no clear payoff. The post Year in Preview: 2017 will be the year that platforms pay up appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-12-21 00:00:00 UTC ]
Media companies of the future will be organized differently from the way they are now, with much higher capital expense costs and much greater need for in-house digital development skill. That, with some accommodations for varying markets and editorial missions, was essentially the conclusion of... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-10 00:00:00 UTC ]
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