Embattled media companies Yahoo and Gannett are getting even cozier. Facing revenue declines, the Internet giant and the countrys biggest newspaper publisher are hoping they can boost their bottom lines with an expanded local advertising partnership. The companies initially launched a tie-in last July in all of Gannetts 81 local publishing organizations and seven of its broadcast markets. Today, the companies said theyre expanding the alliance to cover all 19 of Gannetts broadcast markets. Similar to partnerships with the Newspaper Consortium (which includes 800 newspapers) and television company Belo, the deal allows Gannett to sell ad inventory on Yahoo. We work with a lot of local media companies to allow them to sell Yahoo behavioral targeting and local geo-targeted inventory, said Lem Lloyd, Yahoo's VP North America channel sales. Gannett is one of the more successful companies weve worked with in terms of leveraging the Yahoo partnership for revenue. Lloyd declined to quantify the partnerships success, but said it numbered in the millions and millions. We focus a lot on large advertisers and getting them on Yahoo and giving them a great digital experience, Lloyd said. That long tail, the regional advertising, is something we look a lot of times to our reseller network what were finding is that theyre bringing in lots of local advertisers that we would never really be going out to bring on to Yahoo. Local advertising has always been important,... Continue reading at 'AdWeek'
[ AdWeek | 2011-08-31 00:00:00 UTC ]
News tagged with:
#vice president
#sales strategy
#digital advertising
#posting gains
#year increase
Stewart Collins says support for the Petworth literary festival in West Sussex is growing, and Kathryn Streatfield suggests local events are the solution for a changing festival worldLaura Barton’s piece paints an understandably downbeat picture of where we are now in the world of the literary... Continue reading at The Guardian
[ The Guardian | 2024-10-29 16:25:30 UTC ]
More news stories like this | News stories tagged with:
#literary festival
#publishing industry
#baillie gifford
#literary festivals
Spotify has expanded its audiobook service to four new non-English speaking markets: France, Netherlands, Belgium, and Luxembourg. The localized catalog includes 15,000 titles in French and 15,000 in Dutch and Flemish. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-15 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#audiobook
#audiobook service
Regulator says advert by publisher of the Citizen newspaper ‘likely to harm national unity’ Tanzania has suspended the online operations of a top newspaper publisher after one of its publications ran an animated advert depicting the country’s president, Samia Suluhu Hassan, and referencing a... Continue reading at The Guardian
[ The Guardian | 2024-10-03 15:13:30 UTC ]
More news stories like this | News stories tagged with:
#newspaper publisher
#tv channels
Penguin has renewed its master publishing deal with BBC Studios for the hit preschool animated series Bluey. Bluey books have sold more than 20 million copies in 22 languages worldwide, including 8.5 million in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-03 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing deal
#bbc studios
Publishers for Palestine, a coalition of more than 500 publishers in 50 countries, issued an open letter demanding that organizers of the Frankfurt Book Fair, slated for October 16-20, "refuse collaboration with complicit Israel book publishers." Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-26 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#cut ties
Publishers for Palestine, a global solidarity collective of more than 500 publishers in 50 countries, has issued an open letter to the Frankfurt Book Fair (the world’s largest trade fair for books, which this year takes place from October 16 – 20 and is expected to bring in over 200,000... Continue reading at Literrary Hub
[ Literrary Hub | 2024-09-25 16:37:53 UTC ]
More news stories like this | News stories tagged with:
#frankfurt book fair
#open letter
As a key lawsuit in Llano County is set to be heard by the full Fifth Circuit Court of Appeals, freedom-to-read advocates consider their next moves. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-16 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#circuit court
#llano county
#read advocates
The trial over the alleged ad tech monopoly begins Monday in Virginia. One month after a judge declared Google’s search engine an illegal monopoly, the tech giant faces another antitrust lawsuit that threatens to break up the company, this time over its advertising technology.The Justice... Continue reading at Fast Company
[ Fast Company | 2024-09-09 13:38:21 UTC ]
More news stories like this | News stories tagged with:
#publishers including
#live updates
#taking place
#open web
#ad exchanges
Drop in revenue in broadcasting and publishing partly offset by increase in income from Stan and DomainFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastNine Entertainment has recorded a steep 31% slide in annual net profit to... Continue reading at The Guardian
[ The Guardian | 2024-08-28 06:35:43 UTC ]
More news stories like this | News stories tagged with:
#publishing division
#significant cuts
#challenging year
#free app
#latest updatesget
#guardian australia
Booktopia, the Australian online bookseller, which went into voluntary receivership in July, has been sold to camera store chain DigiDirect. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-19 04:00:00 UTC ]
More news stories like this | News stories tagged with:
The pop culture mega-event is extending its traditional four-day run to five in 2024 with "Retailer Day," a new day of professional programming to be held on Wednesday, October 16, exclusively for industry professionals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-16 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#comic con
#industry professionals
#professional programming
#retailer day
As Brazil's book market has struggled, partnerships with telecommunication companies has expanded access to ebooks and audiobooks. The post Expanding Digital Reading in Brazil: Calling All Telcos appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-08-08 22:02:27 UTC ]
More news stories like this | News stories tagged with:
#book market
#ebooks
A business out of science fiction — a robotics repair workshop — is now in Houston, aiming to provide automated workers to local businesses. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2024-08-02 19:28:12 UTC ]
More news stories like this | News stories tagged with:
#science fiction
#local businesses
Nicole Richie's claim to fame a few decades ago centered on her connected-at-the-hip relationship with debutante Paris Hilton, her co-starring role in their outlandish Fox reality show and her ability to crush the nightclub scene. Times have changed. The actress--who's... Continue reading at AdWeek
[ AdWeek | 2024-08-01 11:00:00 UTC ]
More news stories like this | News stories tagged with:
#bestselling author
#creative director
When people type a question into Perplexity, the two-year-old search engine scours the internet and uses information from multiple sources, including online publishers, to synthesize an answer using AI. Soon, Perplexity will start sharing revenue with some publishers as part of an advertising... Continue reading at Engadget
[ Engadget | 2024-07-30 13:00:52 UTC ]
More news stories like this | News stories tagged with:
#publishers including
#publishers make
#great place
#makes sense
#run ads
#ad formats
#$250 million
#$5 million
Local newspapers in the UK are disappearing fast, creating news deserts and leaving councils unscrutinised. Now, though, a new generation is reinventing community journalism. Tina Brown, for one, is a fanI’m not sure what I was expecting of Mill Media’s HQ: en route to Manchester, where the... Continue reading at The Guardian
[ The Guardian | 2024-07-28 07:00:48 UTC ]
More news stories like this | News stories tagged with:
#digital publisher
#interior design
#mark thompson
Last week, shortly after the announcement that JD Vance would be joining the Republican ticket, I was working my bookstore gig at The Golden Notebook when a woman came in and asked me if we had any copies of Hillbilly Elegy. I took a glance at the inventory, told her we did not, and started to […] Continue reading at Literrary Hub
[ Literrary Hub | 2024-07-25 18:51:59 UTC ]
More news stories like this | News stories tagged with:
#bookstore
#jd vance
#hillbilly elegy
MultiVersus, the platform fighter that pulls from Warner Bros. properties, could be getting a whole bunch of new stages and characters, according to a report by Kotaku. This includes content from the film Barbie and the Mad Max universe, in addition to more Adventure Land stuff and a potential... Continue reading at Engadget
[ Engadget | 2024-07-24 16:22:51 UTC ]
More news stories like this | News stories tagged with:
#harry potter
#ted lasso
#worth noting
#adventure time
#powerpuff girls
The graphic novel imprint at HarperCollins, which launched in 2020 with a focus on the children's market, will expand into the adult graphic novel, manga, and manhwa spaces. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-23 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#graphic novel
In its announcement, the company said cHQacademic will “harness the same technology” used by public librarians “to help academic library professionals make informed, efficient decisions about their collections and enhance the student experience.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-27 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#public librarians
#academic libraries