Embattled media companies Yahoo and Gannett are getting even cozier. Facing revenue declines, the Internet giant and the countrys biggest newspaper publisher are hoping they can boost their bottom lines with an expanded local advertising partnership. The companies initially launched a tie-in last July in all of Gannetts 81 local publishing organizations and seven of its broadcast markets. Today, the companies said theyre expanding the alliance to cover all 19 of Gannetts broadcast markets. Similar to partnerships with the Newspaper Consortium (which includes 800 newspapers) and television company Belo, the deal allows Gannett to sell ad inventory on Yahoo. We work with a lot of local media companies to allow them to sell Yahoo behavioral targeting and local geo-targeted inventory, said Lem Lloyd, Yahoo's VP North America channel sales. Gannett is one of the more successful companies weve worked with in terms of leveraging the Yahoo partnership for revenue. Lloyd declined to quantify the partnerships success, but said it numbered in the millions and millions. We focus a lot on large advertisers and getting them on Yahoo and giving them a great digital experience, Lloyd said. That long tail, the regional advertising, is something we look a lot of times to our reseller network what were finding is that theyre bringing in lots of local advertisers that we would never really be going out to bring on to Yahoo. Local advertising has always been important,... Continue reading at 'AdWeek'
[ AdWeek | 2011-08-31 00:00:00 UTC ]
Amazon will see how customers respond to its Seattle bricks and mortar store before considering opening any in the UK, its vice president of global public policy has said. Continue reading at The Bookseller
[ The Bookseller | 2016-03-15 00:00:00 UTC ]
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Everyone’s to blame for the state of digital advertising, but ad blocking is a problem that’s landed right in publishers’ laps. The post Playing Hot Potatoes With Ad Blocking appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
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WPP chief says publishers cannot rely solely on digital advertising, adding that his marketing services group is re-evaluating its spend on Google and FacebookSir Martin Sorrell has said that the slowdown in digital newspaper advertising growth is proof that publishers should have... Continue reading at The Guardian
[ The Guardian | 2015-10-19 00:00:00 UTC ]
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A major shakeout is coming to the digital media space as downward pricing pressure squeezes out some players. Shane Smith, chief executive and co-founder of Vice Media, said the problem is so severe that only digital publishers who are able to ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-08 00:00:00 UTC ]
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Orlando-based Bonnier Corp. — one of the largest special-interest publishing groups in America with more than 30 magazine brands — has purchased Learnwake.com, a wakeboarding instructional content site, for an undisclosed sum, the company announced Friday. Matt Hickman, vice president of brand... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2015-09-12 00:00:00 UTC ]
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Egmont Publishing has created two global divisions for its licensed content business across books and magazines: Global Licensing Management and Global Content Development. The new Global Licensing Management team will acquire global licenses and sell international rights for intellectual... Continue reading at The Bookseller
[ The Bookseller | 2015-07-07 00:00:00 UTC ]
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Traditional media companies will continue to feel a financial squeeze over the next four years, as flat or declining revenues are expected at magazine and newspaper publishers even as they post gains in digital advertising and subscriptions, a new report shows.Consumer magazine revenue will be... Continue reading at Advertising Age
[ Advertising Age | 2015-06-03 00:00:00 UTC ]
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"Vested interests" profiting only a few will attempt to hold up the reform of copyright, Andrus Ansip, vice president for the digital single market (DSM) at the European Commission, has said. Speaking at the European Digital Forum in Brussels yesterday (1st June), Ansip said that copyright... Continue reading at The Bookseller
[ The Bookseller | 2015-06-03 00:00:00 UTC ]
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NEW PROVIDENCE, NJ - The Independent Press newspaper, a local news staple since the 1960s, will publish its last weekly hard copy edition on May 27, according to multiple TAPinto.net sources. Paul Provost, vice president of loca ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-20 00:00:00 UTC ]
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L'Oréal has evidently found a video advertising vendor in Mediabong it's very high on. Mediabong—which is announcing a $5 million Series B round of funding today—said it achieved a 90 percent "video-through rate" for L'Oréal in a recent five-week ad campaign across various publishers.... Continue reading at AdWeek
[ AdWeek | 2015-05-13 00:00:00 UTC ]
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Nailing mobile video is a major goal for marketers this year, as exemplified at this week's Digital Content NewFronts presentations. And as Snapchat and Facebook lure advertising dollars away from TV with new video options, smaller ad companies are following suit. A GIF showing the new video... Continue reading at AdWeek
[ AdWeek | 2015-04-28 00:00:00 UTC ]
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Simon & Schuster has created a director of global digital and online sales role based in the US to apply a global approach to sales and marketing across its businesses worldwide. Colin Shields, who headed up the publishers’ digital sales, has been promoted to the newly created position of... Continue reading at The Bookseller
[ The Bookseller | 2015-02-05 00:00:00 UTC ]
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Frankfurt Book Fair and the World Cookbook Fair have entered into a long term agreement to work together to bring publishers and authors in the culinary sector to Frankfurt in 2015. Juergen Boos, director of FBF, and Edouard Cointreau, vice president of the World Cookbook Fair, signed the... Continue reading at The Bookseller
[ The Bookseller | 2014-12-16 00:00:00 UTC ]
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It's not a shocker that print ad revenue has fallen while the pile of dimes from digital advertising has been growing. Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-15 00:00:00 UTC ]
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Sensing the changing tides in the industry, iPad magazine designer Joe Zeff is bringing his talents to the enterprise world.You may not have heard of Joe Zeff before, but if you've picked up an iPad edition of PC Magazine, Fast Company (full disclosure!), or Time's 9/11 memorial, you've likely... Continue reading at Fast Company
[ Fast Company | 2014-08-09 00:00:00 UTC ]
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As the gulf between Amazon and Hachette widens in their publisher-versus-retailer heavyweight fight, frustrated authors caught in the middle have begun to weigh in—some in better spirits than others. In the spoof video above, Outliers author Malcolm Gladwell meets with Amazon's vice president of... Continue reading at Slate
[ Slate | 2014-07-07 00:00:00 UTC ]
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Kraft, Nike, Target and Walmart are trialing new video technology that makes ads interactive. In the case of Kraft, a 15-second clip comes with pop-up information on the brand and its products. As the video runs, a click over one of the frames pulls up a pastry recipe or product details for... Continue reading at AdWeek
[ AdWeek | 2014-07-03 00:00:00 UTC ]
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Online audiences are oohing and ahhing over Netflix's New York Times branded content on women inmates, tied to the hit series Orange Is the New Black. While this is one of the first pieces created out of the Grey Lady's T Brand Studio, Netflix isn't new to the native advertising. And a source... Continue reading at AdWeek
[ AdWeek | 2014-06-17 00:00:00 UTC ]
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Hearst Magazine Digital Media has named Lee Sosin as senior vice president. He was formerly the vice president of strategic solutions for Yahoo!. Peter van Roden has been appointed as senior vice president of global experiences and events at the National Geographic Society. Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-06 00:00:00 UTC ]
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Suzy Draddy Jacobs has been named publisher of Capitol File magazine. Most recently, Jacobs served as vice president of the Mid-Atlantic and Southeast region for The Week. Continue reading at Folio Magazine
[ Folio Magazine | 2014-02-20 00:00:00 UTC ]
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