WPP returns to growth and Facebook News offers publishers ‘free money’: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. You can get an audio version of this briefing on your Alexa device; sign up here. WPP returns to growth in third quarter WPP has reported a return to growth in its third quarter results this morning, beating analyst expectations. Organic growth was up by 0.7 percent, reports the Financial Times, whereas analysts had predicted a 0.6 percent decline. The company reported “significant” improvement in North America and China as well as net new business of $3.9 billion in the first nine months. However, the U.S. business remains the weakest part of the group, notes the FT, with organic revenue falling 3.5 percent. CEO Mark Read said in a statement: “WPP’s performance in the third quarter is another important step in the strategy we outlined in December 2018 to return the Company to sustainable growth in line with our peers in 2021.” Read cited “major wins” in the quarter including Mondelez and eBay, but also emphasized the importance of “growing and retaining longstanding clients,” such as the U.S. Marine Corps. Facebook offers publishers 'free money' in news debut Facebook CEO Mark Zuckerberg is set to unveil Facebook News today at an event in New York City. As Ad Age’s Garett Sloane reports, the service essentially “pays publishers to host their headlines... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-25 10:25:54 UTC ]

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