Since Time Inc. became an indepedent publicly traded company last June, executives at the nation's large magazine publisher have tried to convince Wall Street investors that it's quickly transforming into a digital-first media company. It's certainly made strides, introducing video series, increasing traffic to sites like Time and People and, just this week, acquiring sports blogging network FanSided.But the company remains heavily reliant on print. During the first quarter of 2015, print comprised roughly 80% of the company's advertising sales, which is responsible for well more than half its overall revenue.Now, to wring more money from digital, Time Inc. has implemented a paywall for Entertainment Weekly's website, the first in what will be a series of paywalls across the company's various sites. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-29 00:00:00 UTC ]
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Even if you've never heard of PlayBuzz, you've probably come across its end product. Its platform is behind such Facebook quizzes as "Which Disney Mom Are You?" and lists like "18 Photos That Prove That Online Dating Is Terrifying." The company, thanks to the virality of such content, has become... Continue reading at Advertising Age
[ Advertising Age | 2015-02-25 00:00:00 UTC ]
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The argument that publishing company tax information in the public domain will be "misleading" - and therefore the plan should be dumped altogether - does not stack up. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2015-02-24 00:00:00 UTC ]
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Brands will still operate as two distinct entities. The post People Magazine and Entertainment Weekly Begin Merging Staffs appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-23 00:00:00 UTC ]
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A look at the top shared stories on Facebook can be a depressing exercise, unless you're a big fan of quizzes and listicles. But it's not all bad for traditional publishers. As Facebook has tweaked its algorithm and publishers get more savvy about social, news outlets are also showing... Continue reading at Digiday
[ Digiday | 2015-02-20 00:00:00 UTC ]
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Reading science fiction, chick lit and fantasy novels by people of colour for a year brought home to me just how white my reading world wasIn 2014, I managed to read 25 novels. All of them were written by people of colour. That was the result of a small challenge I set myself: not to read books... Continue reading at The Guardian
[ The Guardian | 2015-02-20 00:00:00 UTC ]
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We know what at least some community news publishers think about Gordon Borrell’s recent statement that the “good content that needs to be developed is basically advertising or consumer related.” But did the CEO o ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-02-20 00:00:00 UTC ]
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Shoemaker named president at PGW and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-20 00:00:00 UTC ]
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France is once again putting pressure on Amazon, this time through ebook subscription. Ironically, France's homegrown subscription services may suffer more. The post Bad News for Kindle Unlimited in France? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-20 00:00:00 UTC ]
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The small press is hoping Mark Zuckerberg's selection of Eula Biss's short work will lead to a sales bump, and renewed interest, in the title. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-20 00:00:00 UTC ]
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The clamor for native advertising budgets has led to many of the top news publishers rebranding and up-skilling. Here's how their solutions stack up. The post Inside 4 UK news publishers’ content studios appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-02-19 00:00:00 UTC ]
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The web has simultaneously enabled an accelerated cycle of untrue stories and rumour, and the ability to debunk themEvery journalist is familiar with the type of story that is “too good to check”. It is a warning label on tales that beg to be true but probably aren’t. In the pre-social-media... Continue reading at The Guardian
[ The Guardian | 2015-02-15 00:00:00 UTC ]
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Don't expect Time Inc. to merge with any of its magazine rivals soon.Time Inc. CEO Joe Ripp told investors Thursday that no mergers would happen until at least June 2016, which is the two-year anniversary of Time Inc. spinning off from Time Warner."The safest thing is to wait two years," he... Continue reading at Advertising Age
[ Advertising Age | 2015-02-13 00:00:00 UTC ]
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Sales, earnings dropped at S&S in 2014 and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-13 00:00:00 UTC ]
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Time Inc., the magazine publisher spun off of Time Warner Inc. last year, plunged in New York trading after its fourth-quarter results and 2015 forecast were worse than analysts expected. The shares... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2015-02-12 00:00:00 UTC ]
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The tepid ad market is continuing to give cable networks fits as they work to sell the commercial time they didn't book in the upfront, when advertisers shop for the upcoming TV season. Sales executives have been looking for strong growth in the so-called scatter market after a sluggish upfront... Continue reading at Advertising Age
[ Advertising Age | 2015-02-12 00:00:00 UTC ]
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The family of late children’s author Dick King-Smith is bringing his work into the 21st century by creating a website to promote his books online. The website goes live today (11th February) and features a biography, fun facts, a quiz, and resources for teachers of key stage one and two. There... Continue reading at The Bookseller
[ The Bookseller | 2015-02-12 00:00:00 UTC ]
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Late last week, the United States Copyright Office released a report recommending sweeping reforms to the existing music licensing system, which is a labyrinthine mess of outdated regulations (because most of them were established before the Internet age).Titled “Copyright and the Music... Continue reading at PC World
[ PC World | 2015-02-11 00:00:00 UTC ]
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Nominations open for Christian Small Publishers awards; Barbour books recognized. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-11 00:00:00 UTC ]
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Scribd's monthly subscription includes unlimited access to its library of audio and ebooks, and as of today, you can add comics to that list. The service announced that it added over 10,000 comic books for leisurely reading, and the more visually st... Continue reading at Engadget
[ Engadget | 2015-02-11 00:00:00 UTC ]
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Jeb Bush, the former Florida governor now contemplating a run for U.S. president, may not have privacy high on his agenda. On Tuesday, Bush published online hundreds of thousands of emails he received during his time as governor, between 1999 and 2007. The emails touch on a range of issues... Continue reading at PC World
[ PC World | 2015-02-11 00:00:00 UTC ]
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