World Book Day plans reinvigoration for 2012 event

Written By: Lisa Campbell Publication Date: Fri, 04/11/2011 - 15:27 World Book Day is set for a 2012 revamp, with new management, branding and digital promotional ideas hoping to achieve more than one million book token redemptions. WBD will return on 1st March 2012—led by children’s marketing specialist Kirsten Grant as its new director and Penguin’s Joanna Prior as chair—with a new push after what Prior described as a “loss of energy for redemptions” which were not getting children “excited enough”. read more Continue reading at 'The Bookseller'

[ The Bookseller | 2011-11-04 00:00:00 UTC ]
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World Book Night: the most popular books and which Broadway show is getting involved

World Book Night, the celebration of reading which includes the distribution of free books, has arrived. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-04-24 00:00:00 UTC ]
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World Book Night Is Tonight, Free Books for 500,000 People

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[ Publishing Perspectives | 2013-04-23 00:00:00 UTC ]
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World Book Night books defy the critics as sales grow

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[ The Bookseller | 2011-03-04 00:00:00 UTC ]
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10 New Books for Mother’s Day

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[ Publishers Weekly | 2024-05-09 04:00:00 UTC ]
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Amazon Launches Massive Six-Day Book Sale

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Kristi Noem's Account Of Meeting World Leader In New Book Is 'Bulls**t': Report

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It’s the last Free Comic Book Day at the place where it was created

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U.S. Book Show to Offer a Day of Education and Connection

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