With the Help of Washington, News Publishers Fight to Recapture Advertising Dollars From Facebook and Google

Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
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Publishers Are Really Not Going to Like Facebook’s Latest News Feed Test

Publishers on Facebook who have complained for years about declining organic reach may look back in the near future and think of these times as the good old days. The social network confirmed that it is testing a division of its News Feed into two separate feeds--one containing posts from... Continue reading at AdWeek

[ AdWeek | 2017-10-24 00:00:00 UTC ]
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Do’s and Don’ts: Facebook Releases News Feed Publisher Guidelines

Facebook Tuesday unveiled its News Feed Publisher Guidelines, a set of best practices. Head of News Feed Adam Mosseri announced the release in a Newsroom post, writing, "We launched the Facebook Journalism Project to collaborate with the news industry in support of an informed community. A... Continue reading at AdWeek

[ AdWeek | 2017-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newsroom post #news industry #ve heard


Google aims to share revenue with news publishers

Google isn't kidding around when it says it wants to make amends with subscription-based news outlets. The search giant's head of news, Richard Gingras, told the Financial Times that the plan is to share revenues with publishers who take advantage o... Continue reading at Engadget

[ Engadget | 2017-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #google aims #share revenue #search giant #richard gingras


Government considers classifying Google and Facebook as publishers

Culture secretary says internet firms may have legal status changed amid concerns about copyright and extremist materialKaren Bradley, the culture secretary, has said the government is considering changing the legal status of Google, Facebook and other internet companies amid growing concerns... Continue reading at The Guardian

[ The Guardian | 2017-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #copyright infringement #culture secretary


Some publishers give Facebook and Google visitors a worse user experience

Some publishers show more pop-ups, autoplay ads and content recommendation ads to flyby readers. The post Some publishers give Facebook and Google visitors a worse user experience appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-05 00:00:00 UTC ]
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'News Geek' Google CEO Appeases Publishers With End to 'First Click Free'

A few years ago, Google regularly traded barbs with major news publishers in public. Today, Google is rewiring its search engine to appease them.The Alphabet unit is scrapping a contentious search result rule for subscription news sites and giving them new tools to attract more paying customers.... Continue reading at Advertising Age

[ Advertising Age | 2017-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paying customers #significant step #curry favor #news organizations #provide information #primary driver #biggest change #publishers agreed


Apple News Lets Publishers Test Serving Ads From Google's DoubleClick

Apple's latest iOS is out, the news app is updated, and for publishers a new ad serving trial is under way with help from an unlikely ally, Google.A select group of publishers are testing ad insertions into their Apple News pages using DoubleClick For Publishers, according to a number of... Continue reading at Advertising Age

[ Advertising Age | 2017-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple news #news app #select group #media partners


Turning off retargeting could hurt publishers and empower Google, Facebook

If users could opt out of retargeting with a single click, it could have ripple effects throughout the ad and media industries. The post Turning off retargeting could hurt publishers and empower Google, Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post turning #facebook appeared #hurt publishers #ripple effects #media industries


‘It is harder to differentiate in the platforms’: Publishers want more data, monetization options from Facebook, Google and Apple

Publishers said they want more data sharing, better subscription options and greater flexibility in how articles and ads can be designed within distributed platforms. The post ‘It is harder to differentiate in the platforms’: Publishers want more data, monetization options from Facebook, Google... Continue reading at Digiday

[ Digiday | 2017-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data sharing #distributed platforms #apple appeared #monetization options #greater flexibility


Advertisers on Facebook Can No Longer Edit News Articles’ Headlines, Descriptions

Facebook took another step toward protecting the integrity of news articles shared via links on the social network. In July, Facebook announced that non-publisher pages could no longer overwrite link metadata--such as headlines, descriptions and images--in Graph API or page composer, and it... Continue reading at AdWeek

[ AdWeek | 2017-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook announced #non-publisher pages #graph api #page composer


Google, Like Facebook, Unfurls Subscription Tool for Publishers

Alphabet's Google is developing new tools designed to boost subscriptions for news publishers. It follows a similar olive branch from Facebook to an industry that has seen the digital behemoths take over the online advertising market.Google's latest foray arrives on three fronts. The first is a... Continue reading at Advertising Age

[ Advertising Age | 2017-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #richard gingras


How Facebook’s Efforts to Combat Fake News Will Affect Link Previews From Publishers

The next battleground in Facebook's war against fake news is the link previews on shared posts from publishers. Product manager for news Alex Hardiman announced in a blog post that non-publisher pages can no longer overwrite link metadata--such as headlines, descriptions and images--in Graph API... Continue reading at AdWeek

[ AdWeek | 2017-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fake news #link previews #product manager #non-publisher pages #graph api #page composer


Facebook disables modified link previews to fight fake news

Facebook has begun implementing a new feature that can prevent fake news from making it on the social network. It has started killing non-publisher Pages' ability to edit the link previews that appear on the website when they post a story, including... Continue reading at Engadget

[ Engadget | 2017-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #begun implementing #link previews


French publishers are joining forces to take on Google and Facebook

Le Monde and Le Figaro have paired up to offer a scaled digital ad proposition, and 15 other publishers are pooling audience data to rival the duopoly. The post French publishers are joining forces to take on Google and Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french publishers #facebook appeared #joining forces #le monde


The New York Times and the Wall Street Journal Are Coming Together to Fight Facebook and Google

As publishers continue to give Facebook and Google more ad dollars and control over distribution, a group of outlets including the Wall Street Journal, The New York Times, Washington Post, Tronc and smaller newspapers are banding together. The News Media Alliance--a trade organization that... Continue reading at AdWeek

[ AdWeek | 2017-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers continue #give facebook #ad dollars #trade organization


Newspapers seek antitrust exemption to band together in fight against Google and Facebook

For years, news organizations have had little recourse but to cede more distribution and advertising dollars to Facebook and Google, even agreeing to give away articles in the hopes the wider digital audience will pay off in the long run. But as profits continue to decline in journalism, news... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news organizations #advertising dollars #long run #news media


For Axios, Apple News beats Google AMP and Facebook Instant Articles

At a time when premium publishers have pulled out of Facebook Instant Articles, Apple is showing that it is open to creating custom units for publishers. The post For Axios, Apple News beats Google AMP and Facebook Instant Articles appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers


Advertisers should follow Vodafone's lead after Facebook and Google failures | Nils Pratley

Telecoms giant is right to stop relying on social media titans to stop its adverts appearing next to inappropriate contentAbout time too: a major advertiser has become so frustrated with Facebook and Google’s limp attempts to police the content they publish that it has taken matters into its own... Continue reading at The Guardian

[ The Guardian | 2017-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #longer rely #ads appearing #hate speech #fake news #online advertising


Facebook Just Lost a Big Battle to Google for Publishers

Facebook hasn't lost the war against Google for publishers' content, but it looks like it's losing one fight.The company said Thursday that it's created a software extension that lets publishers easily transfer content formatted for its Instant Articles to the No. 1 competition for mobile... Continue reading at Advertising Age

[ Advertising Age | 2017-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google amp #facebook hasn #mobile readers #widespread adoption #load faster


French publishers face delays and transparency issues in Facebook’s fake-news crackdown

French publishers are happy about Facebook's fact-checking initiative, but there's room for improvement. The post French publishers face delays and transparency issues in Facebook’s fake-news crackdown appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fake-news crackdown #french publishers #fact-checking initiative