Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Imagine Dragons The XFL this week took the wraps off the names and logos of its eight franchises, and while the spring football league faces the usual obstacles to success, the hype videos that teed up the reveals had people talking about Vince McMahon’s reboot. More to the point, football fans were gabbing about the XFL just two weeks before the 2019 NFL season is set to kick off in Chicago. That’s something. If you missed Wednesday’s unveiling, you can check out the whole shooting match here. While the team branding suffers from the usual shock of unrecognition that comes with an off-the-shelf sports league—the monikers give off the same glitchy parallel-universe vibe the Washington Sentinels and Dallas Ropers threw off in “The Replacements” (and the latter always made us think of Norman Fell)—the XFL’s video treatment is pretty damn spiffy. Watch that St. Louis Battlehawks clip (“Their mission: create chaos... Their mandate: win at all costs”) and tell us you don’t want to fight a bird with a giant sword or join the Air Force. The three greatest XFL logos by far are: a) the DC Defenders badge, which whether intentional or not, serves a visual callback to the first Bad Brains record; b) the New York Guardians gargoyle, which is basically a... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-23 19:19:00 UTC ]
The heavily-anticipated showdown between Vice President Kamala Harris and former President Donald Trump on Tuesday night was seen by 67.135 million viewers, according to Nielsen Media Research. Hosted by ABC News and simulcast across 17 networks, the Harris/Trump... Continue reading at AdWeek
[ AdWeek | 2024-09-12 14:10:13 UTC ]
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The first presidential debate between Vice President Kamala Harris and former President Donald Trump drew an estimated 67.1 million viewers across 17 television networks, according to Nielsen data. (CNN) That's almost 16 million more people (a 31% jump) than the final... Continue reading at AdWeek
[ AdWeek | 2024-09-12 12:00:00 UTC ]
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If your kids are going back to school, you can help make sure they read more this year by grabbing them this Kindle Kids ereader that’s now on sale for $95 on Amazon, down from its $120 MSRP. While this isn’t the best price we’ve seen for this device, it is the best price drop it’s had... Continue reading at PC World
[ PC World | 2024-08-21 18:00:53 UTC ]
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Streaming posted another banner month in July, reaching multiple new milestones in the latest issue of The Gauge report from Nielsen. The big headline is that streaming was responsible for 41.4 percent of all TV viewing during the month. That's the highest share in the report's brief history for... Continue reading at Engadget
[ Engadget | 2024-08-20 19:15:29 UTC ]
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Streaming has hit a new high on the American viewing charts. According to the latest Nielsen data, streaming services were responsible for 40.3 percent of daily TV viewing in June 2024. It's a banner result for streaming video, which first overtook cable in Nielsen ratings back in 2022. The June... Continue reading at Engadget
[ Engadget | 2024-07-16 20:32:06 UTC ]
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Amazon Prime Day is basically Black Friday for devices like Echo speakers, Fire TV sticks and Kindles. The Prime Day deals we see on Amazon devices are typically the same as you’ll find on Black Friday later in the year, or even better by a few dollars. That means it’s the time to stock up — if... Continue reading at Engadget
[ Engadget | 2024-07-16 11:21:49 UTC ]
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The $360 million mortgage for Goldman Sachs’ former headquarters at 85 Broad St. is a “loan of concern,” Fitch Ratings said.Goldman developed the 1.1 million-square-foot building in 1983 to house its entire workforce of 1,500 before moving out in 2010 for new headquarters on West Street. Only... Continue reading at Crains New York
[ Crains New York | 2024-07-11 17:49:07 UTC ]
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Amazon Prime Day 2024 is coming soon, and if history is any indication, it will bring a swath of discounts on everything from gadgets to clothes to household necessities. If you’re a Prime member, you’ll have access to all of the Amazon Prime Day deals, which is great in theory, but it will... Continue reading at Engadget
[ Engadget | 2024-06-20 15:00:37 UTC ]
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This year’s Amazon Prime Day is coming soon, so it’s a good time to start thinking about the things you’ll want to look for once the deal wave hits. Everything from gadgets to clothes to household necessities will be on sale during the event, and if you’re a Prime member, you’ll have access to... Continue reading at Engadget
[ Engadget | 2024-06-18 16:00:37 UTC ]
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Amazon Prime Day 2024 will be here soon, which means Prime members will have a ton of sales and deals to sift through during a brief period next month. Prime Day deals typically do not discriminate: everything from clothing to shoes to household essentials can be discounted, and that includes... Continue reading at Engadget
[ Engadget | 2024-06-14 16:00:36 UTC ]
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This week’s Future of TV Briefing looks at how Yahoo DSP’s integration of three alternative measurement providers could help to shape the future of TV and streaming ad measurement. Continue reading at Digiday
[ Digiday | 2024-06-12 04:01:00 UTC ]
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This year’s Amazon Prime Day is coming soon, so it’s a good time to start thinking about the things you’ll want to look for once the deal wave hits. Everything from gadgets to clothes to household necessities will be on sale during the event, and if you’re a Prime member, you’ll have access to... Continue reading at Engadget
[ Engadget | 2024-06-11 14:28:43 UTC ]
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Amazon Prime Day 2024 is coming soon, and if history is any indication, it will bring a swath of discounts on everything from gadgets to clothes to household necessities. If you’re a Prime member, you’ll have access to all of the Amazon Prime Day deals, which is great in theory, but it will... Continue reading at Engadget
[ Engadget | 2024-06-06 19:28:08 UTC ]
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Amazon Prime Day 2024 is coming soon, now's the time to start thinking about the things you’ll want to look for once the deals arrive. Everything from gadgets to clothes to household necessities will be on sale during the shopping event, and if you’re a Prime member, you’ll have access to all of... Continue reading at Engadget
[ Engadget | 2024-06-02 14:27:19 UTC ]
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In prime time, MSNBC scored a rare Nielsen victory. Earlier, when the news broke, Fox News attracted the biggest live audience. Continue reading at The New York Times
[ The New York Times | 2024-05-31 22:17:51 UTC ]
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Amazon Prime Day 2024 is coming soon, so it’s a good time to start thinking about the things you’ll want to look for once the deal wave hits. Everything from gadgets to clothes to household necessities will be on sale during the event, and if you’re a Prime member, you’ll have access to all of... Continue reading at Engadget
[ Engadget | 2024-05-30 11:00:27 UTC ]
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For many years, Microsoft sold its productivity software Word, Excel, PowerPoint, and so on in a bundle called Microsoft Office. In 2013, the company saw where the software industry was heading and began a transition to a subscription-based model. The suite of applications and a growing... Continue reading at PC World
[ PC World | 2024-05-30 10:30:00 UTC ]
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As companies around the country roll out plans to honor May as Asian American, Native Hawaiian and Pacific Islander Heritage Month, a new report out Wednesday suggests members of those communities are paying more attention than ever to representation Continue reading at ABC News
[ ABC News | 2024-05-01 18:38:04 UTC ]
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Report commissioned by HarperCollins shows that uptake in YA fiction in older readers is due to behavioural changes described as ‘emerging adulthood’ or delaying ‘adult’ lifeYoung adult fiction such as The Hunger Games, A Good Girl’s Guide to Murder and the Heartstopper graphic novels might be... Continue reading at The Guardian
[ The Guardian | 2024-04-30 11:59:14 UTC ]
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Measurement companies are looking to measure up ahead of the upfront season, with Nielsen making "big data" announcements and the Joint Industry Committee (JIC) certifying Comscore and VideoAmp. To explain exactly what's going on in measurement, ADWEEK went to great... Continue reading at AdWeek
[ AdWeek | 2024-04-04 19:17:06 UTC ]
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