With Facebook's Instant Articles, Publishers Contemplate a Social-First World

Reports from the last few weeks hinted it was coming, but the debut of Facebook's Instant Articles sent a shiver down plenty of publisher's spines this morning anyway. And why wouldn't they react in that fashion? One of their chief traffic drivers could suddenly siphon away audiences and ad sales, the lifebloods of a publisher's existence. "To avoid losing their own audience–and ad dollars–they will need to make sure the reader experience on their own site is just as dynamic and engaging as the articles hosted on Facebook," proclaimed Yaniv Makover, CEO of software maker Keywee. "It is way too early to make conclusions, but the industry will be watching to see if the Instant Article opportunity becomes a growth play or a major revenue risk." To part of Makover's point, ad sales opportunities are afoot, although how profitable remains a question. Instant Articles offers publishers the chance to publish content only on Facebook, and they can keep 100 percent of the revenue for ads they sell on Facebook. In turn, the social site will take a 30 percent cut if it sells the inventory. Publishers can get data about the content through Facebook's analytics in addition to comScore, Omniture and Google Analytics. Generally, Facebook has grown in importance during recent years as an audience generator, and it's now leveraging that hard fact. "In the modern world, it's more and more important to take your content to where your audience wants it," said Jason Kint, CEO, Digital... Continue reading at 'AdWeek'

[ AdWeek | 2015-05-14 00:00:00 UTC ]
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UK publishers caught up in Sandy chaos

American publishers say they are "carrying on" despite the devastation wreaked by... Continue reading at The Bookseller

[ The Bookseller | 2012-10-31 00:00:00 UTC ]
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Reflections on Self-Publishing Ayn Rand in Germany

Kai John spent his life savings to buy the rights to Atlas Shrugged and have it retranslated into German. Here, he reflects on his decision and its reception. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-30 00:00:00 UTC ]
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Digital Publishing Demonstrates Its Worth During Hurricane Sandy

The practice of digital journalism was both tested and proved yesterday as Hurricane/Super Storm Sandy bore down on the East Coast during an unforgettable night for millions of Americans. While digital media outlets have been dutifully covering the storm for days, several prominent New... Continue reading at AdWeek

[ AdWeek | 2012-10-30 00:00:00 UTC ]
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Book Awards, the German Self-Publishing Way

Epubli, the Holtzbrinck-owned German self-publishing platform, reflects on its methods and motivations for running a book prize suitable for the 21st century. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-30 00:00:00 UTC ]
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Paywall Startup Tinypass Adds Metered Subscriptions for Small Publishers

New York-based startup Tinypass, which helps small publishers and content creators charge for content online through existing platforms like Google, is rolling out metered content options to all of its clients. Tinypass, which signed up its first f ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-10-30 00:00:00 UTC ]
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A Publisher's Dream: Never Overprint Again: Digital Printing in 2012

For decades, large and small publishers alike have wrestled with one simple but crucial question about their books, on which success and failure often hang in the balance: How many copies should we print? Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-29 00:00:00 UTC ]
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Self-published books triple in production since 2006

Self-published books make up 43 percent of the print titles released in 2011 and helped to drive the first growth in print production since 2007, according to a new study from Bowker. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-10-26 00:00:00 UTC ]
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Self-Publishing Rules the EBM at Indies

When On Demand Books introduced its Espresso Book Machine to the U.S. book trade in 2008 by installing a beta model at Northshire Books in Manchester Center, Vt., the company promoted it as a tool for printing backlist titles and books in the public domain, as well as for authors who wanted to... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-26 00:00:00 UTC ]
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Windows 8 Offers Publishers a New App Platform to Deliver Content

Today, Microsoft launched its newest PC and tablet operating system–Windows 8. The latest installment of Windows will feature app-based capabilities, and offer users the ability to purchase and download apps from the Windows Store. To coincide with the launch, Condé Nast, Bonnier and Northern... Continue reading at Folio Magazine

[ Folio Magazine | 2012-10-26 00:00:00 UTC ]
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E-Book Trends Differ Around the World

During a CEO panel at the Frankfurt Book Fair 2012, execs from bookselling giants discussed global ebook trends and how they differ across various markets. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-26 00:00:00 UTC ]
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Cruise sues magazine publisher

An attorney for Tom Cruise said he filed a US$50 million defamation lawsuit Wednesday against the publishers of Life & Style magazine for articles that said the actor has abandoned his 6-year-old daughter, Suri. Continue reading at Stuff

[ Stuff | 2012-10-25 00:00:00 UTC ]
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Confronting the Big Issues in Indian Publishing

A lack of trained professionals, of distribution channels for books, of good infrastructure, and piracy plague Indian publishers, but a dialogue for change has begun. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-24 00:00:00 UTC ]
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India vs. China? To Publishers, India Wins

A rising middle class, looser regulations and ebook growth puts India ahead of China on many publishers agendas, says OUP's group strategist. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-24 00:00:00 UTC ]
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Shifting Strategies Lead to Success for US Small Publishers

At the Frankfurt Book Fair this year, representatives from a number of indie publishers demonstrated the impact they are having on the industry as a whole. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-23 00:00:00 UTC ]
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Publishers must engage with children's book buyers

The recommendations of friends was the top driver behind children's discovery of new titles,... Continue reading at The Bookseller

[ The Bookseller | 2012-10-22 00:00:00 UTC ]
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Amazon 'charging publishers 20% for ebook VAT'

Amazon is forcing publishers to start negotiations over ebook prices exclusive of the full 20%... Continue reading at The Bookseller

[ The Bookseller | 2012-10-22 00:00:00 UTC ]
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Publishing in Israel: A Snapshot Overview

With competitive bookstores, strong sales and three major languages - Hebrew, Arabic and Russian - Israel's small but vibrant publishing industry is on the rise. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-22 00:00:00 UTC ]
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