With Connect, Getty Images Leaps Into The 21st Century

Getty Images is getting with the 21st century today.With its new Connect system, Getty is making it easier for web publishers and certain platforms like blogging tools to embed Getty's image products in their online publications than it may have been before. This is clever, definitely designed to boost revenues, and probably overdue.Today's press release explains at length about Connect, pointing out how scalable it is, how comprehensive it is, and how it'll let businesses improve products, streamline workflows, reduce storage costs, and "launch compelling new services." We spoke with Getty's SVP of Business Development Craig Peters to get a fuller explanation. "What Connect is announcing for the first time is that we're exposing our technology, our metadata, and our content to our customers--letting them have direct access to all that through our API and web service for the first time," Peters says, while illustrating a couple of different use cases: A content publisher who could embed Getty's API in its CMS so that its own users could easily get access to Getty's high-quality images, or a content provider something like IMBD which could now access Getty photos of movie stars in a more automated way, or a publisher that supplies automated galleries. "It's something that can happen at scale," says Peters. "The client doesn't need to store millions of images on their side of things, they don't have to worry about what's the most recent image, so they're grabbing content... Continue reading at 'Fast Company'

[ Fast Company | 2012-02-21 00:00:00 UTC ]
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