With book tours scrapped, authors are finding new ways to connect with their readers

Chris Bohjalian, Mary Kay Andrews and other novelists have turned to Zoom and Facebook Live to find their audience. Continue reading at 'The Washington Post'

[ The Washington Post | 2020-08-19 12:00:00 UTC ]

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‘Between scrappy and slick’: How The Economist is using Facebook live video

The Economist has been experimenting with Facebook Live since January and, along the way, is trying to figure out how to translate its polished journalistic brand to the raw format. The publisher is still looking for that balance between "scrappy and slick," said deputy community editor Adam... Continue reading at Digiday

[ Digiday | 2016-06-13 00:00:00 UTC ]
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ICYMI: The end of the world, brought to you by the ANA

The story of the week: ANA’s report on the widespread use of rebates and kickbacks in the advertising industry, which will make for an awkward Cannes. Other major developments included GroupM’s decision to block publishers that use ad reinsertion to circumvent ad blockers. We also spoke to BBC... Continue reading at Digiday

[ Digiday | 2016-06-11 00:00:00 UTC ]
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A YouTube billionaire, Motor Trend revs up for Facebook Live

TEN, the parent company of Motor Trend and other sports magazines and websites, plans to produce 20 hours of live programming per month on Facebook. With Motor Trend, this means bringing viewers closer to the action at industry car shows, as well as interviews with top personalities and athletes... Continue reading at Digiday

[ Digiday | 2016-06-06 00:00:00 UTC ]
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How Food & Wine's New Editor Is Bringing Her Own Flavor to the Brand

Specs Current gig Editor of Food & Wine Previous gig Director of inspiration for Conrad Hotels Age 45 Twitter @NilouMotamed Adweek: Food & Wine's last editor, Dana Cowin, had been with the brand for more than two decades when she stepped down earlier this year. What's it like... Continue reading at AdWeek

[ AdWeek | 2016-06-06 00:00:00 UTC ]
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Publishers on Facebook Live: The good, the bad and the bitchy

Brands may still be treading lightly, but publishers have been going all-in on Facebook Live. So much so that it’s becoming impossible to scroll through your Facebook feed without coming across a live video stream involving some wacky science experiment or a celebrity Q&A. But not all videos... Continue reading at Digiday

[ Digiday | 2016-05-31 00:00:00 UTC ]
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'Walking Dead' creator's new show to debut on Facebook in Europe

Cinemax's upcoming show Outcast will debut on Facebook Live in Europe and Africa tonight. Outcast is an adaptation of The Walking Dead creator Robert Kirkman's comic book series of the same name. Dealing with the supernatural and demonic possession,... Continue reading at Engadget

[ Engadget | 2016-05-20 00:00:00 UTC ]
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'Call of Duty' publisher brings esports to Facebook Live

Activision Blizzard is set to conquer a new frontier: Facebook's live video feature. The world's largest video game publisher announced improvements it plans to implement to its various esports platforms, most notably a push to broadcast esports to t... Continue reading at Engadget

[ Engadget | 2016-05-13 00:00:00 UTC ]
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YouNow is the latest platform publishers are using to reach young audiences

Before Facebook Live, there was YouNow, a live streaming social platform that’s gained the attention of publishers including Refinery29, The Huffington Post and MTV. The 4-year-old platform's appeal is its live, interactive format that offers the chance for publishers to expose their brands to... Continue reading at Digiday

[ Digiday | 2016-04-13 00:00:00 UTC ]
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AOL's Periscope Rival Signs First Moneymaking Brand Deal

AOL has a live-streaming app, too. A couple months after it acquired mobile app maker Kanvas Labs in August, it released an updated version of Kanvas' photo-and-video-sharing app that added live-streaming to rival Twitter's Periscope, Meerkat and Facebook Live. And now it's signed its first... Continue reading at Advertising Age

[ Advertising Age | 2015-12-01 00:00:00 UTC ]
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