Wimpy Kid wins BMS marketing gong

The marketing campaign for Diary of a Wimpy Kid: Cabin Fever by Jeff Kinney has won the latest... Continue reading at 'The Bookseller'

[ The Bookseller | 2012-02-10 00:00:00 UTC ]
News tagged with: #marketing campaign #wimpy kid #cabin fever #jeff kinney

Other news stories related to: "Wimpy Kid wins BMS marketing gong"


Bloomsbury wins six-figure deal for Sophia

  Bloomsbury has acquired a non-fiction title about Princess Sophia Duleep Singh, the... Continue reading at The Bookseller

[ The Bookseller | 2012-03-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #non-fiction title


C&R and Nosy Crow win three at IPG awards

  Constable & Robinson won a hat-trick of awards at the Independent Publishers Guild... Continue reading at The Bookseller

[ The Bookseller | 2012-03-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ipg awards


Making ebooks even more kid-friendly: the Storia reading app from Scholastic

Scholastic's Storia reading app includes many children's titles previously unavailable in ebook format Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-03-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ebook format


New Media and Tech Winning the Viral News War

Some new research sheds light on how social media is currently being used to share news articles from traditional publishers. Newswhip has looked at the number of news stories during January 2012 that received more than 100 mentions on Twitter and Fa ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-03-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #news stories #traditional publishers


Zell Company Seeks Part of Any Future Lawsuit Winnings Over Tribune Buyout

Billionaire Sam Zell is demanding a share of any money retirees and other creditors may win in lawsuits or legal settlements over the 2007 leveraged buyout he engineered of newspaper publisher Tribune Co. (TRB) The demand, made through the Zell-co ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-03-06 00:00:00 UTC ]
More news stories like this |


Printed books fall £2.8m as kids go back to school

Printed book sales slumped 11% last week as children returned to school and adults to work... Continue reading at The Bookseller

[ The Bookseller | 2012-02-28 00:00:00 UTC ]
More news stories like this |


Church wins $1.1m payout from News Corp

Singer Charlotte Church and her parents have settled her phone-hacking damages action against the publishers of the now defunct News of the World for 600,000 pounds (NZ$1.1 million). Continue reading at Stuff

[ Stuff | 2012-02-27 00:00:00 UTC ]
More news stories like this |


Top Digital Marketing Strategies

For businesses outside of publishing, creating a digital marketing strategy is a rather straightforward endeavor — use digital media to introduce and marry the supplier of the good or service with a consumer. For publishers, however, devi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-23 00:00:00 UTC ]
More news stories like this |


Indian book market in "rapid growth"

The Indian book market grew by 45% in volume and 40% in value over the first half of 2011, with... Continue reading at The Bookseller

[ The Bookseller | 2012-02-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #rapid growth


Stephen Colbert will release a new book – but this one is for kids

TV host Stephen Colbert has written a children's book about a flag pole trying to find out who it really is. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-02-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #stephen colbert


Headline wins stampede for Riding Camp

Headline has won out in a seven-way auction for a US début novel reportedly sold for more... Continue reading at The Bookseller

[ The Bookseller | 2012-02-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #reportedly sold


Self-published authors’ market share surges

As much as a quarter of fiction ebooks sold in the UK could be from self-published writers, as... Continue reading at The Bookseller

[ The Bookseller | 2012-02-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #self-published writers #self-published authors


Forsyth wins Diamond Dagger

Thriller-writer Frederick Forsyth has been awarded the Crime Writers’ Association (CWA)... Continue reading at The Bookseller

[ The Bookseller | 2012-02-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #association cwa #crime writers


Penguin wins three at PPC Awards

Penguin has picked up three gongs at the Publishers Publicity Circle (PPC) annual awards, with... Continue reading at The Bookseller

[ The Bookseller | 2012-02-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ppc awards


Outsourcing Marketing Functions For In-House Results

Despite a stabilizing economy, many publishers still function with a “lean” staff. In order to accommodate growing digital demands and a wider advertising portfolio with a thinner team, some companies are finding solutions outside their office walls. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #office walls


Lupton hails self-published authors, wins Nielsen Gold

Bestselling author Rosamund Lupton has hailed self-published authors at an event to mark half a... Continue reading at The Bookseller

[ The Bookseller | 2012-02-15 00:00:00 UTC ]
More news stories like this |


Newsday Wins Three New York News Publishers Association Awards for Excellence

Melville, NY, February 14, 2012 – Newsday has been recognized by the New York News Publishers Association with three Awards for Excellence for its superior journalism. Award winners will be honored at a reception in Albany on Wednesday, Apr ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #award winners


Amazon's Kindle Ice Queen Is Back, Now With a Couple of Kids

After seeing Samsung's spirited swing at Apple users, Amazon's continuing anti-Apple pandering just feels weak. The new ad for the Kindle Fire pits a dorky, single iPad user against a Kindle-reading mom in a bikini—the same ice queen from the 2010 spot, though now she's warmed up a bit and seems... Continue reading at AdWeek

[ AdWeek | 2012-02-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing industry #losing money #apple users


Marmion Launches Marketing Firm

Bridget Marmion, who has had long tenures in sales and marketing at FSG, Random House and Houghton Mifflin Harcourt, has started her own firm, Your Expert Nation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #random house


Cult of the Leader wins CMI Management Book award

The Cult of the Leader (Wiley), written by Christopher Bones, has been named as the CMI... Continue reading at The Bookseller

[ The Bookseller | 2012-02-08 00:00:00 UTC ]
More news stories like this |