Why this B2B agency group is adding account-based marketing expertise to its roster

Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2022-06-15 09:30:00 UTC ]
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Beyrouth Livres: A First Staging in a Troubled Market

The new iteration of the francophone book fair in Beirut was designed 'to have the author meet the public' in beleaguered Lebanon. The post Beyrouth Livres: A First Staging in a Troubled Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-10-31 15:18:37 UTC ]
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Netfix stocks vending machine with 'human' hearts to promote witch-based fantasy

The vending machine, created by Bogle Bartle Hegarty, was placed at Comic Con in London, as part of a seasonally appropriate activation for the new Netflix series The Bastard Son & The Devil Himself. Continue reading at Media Week

[ Media Week | 2022-10-28 12:44:39 UTC ]
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Third Quarter Revenue Rose at Hachette Book Group

Helped by the popularity of Colleen Hoover's 'Verity,' revenue at Hachette Book Group rose 4.7% in the third quarter over 2021—a gain that does not include results from Workman Publishing, which HBG bought last September. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-27 04:00:00 UTC ]
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Frankfurt Week: A New Report on the Indian Book Market

With more than 90 percent of the Indian book market market in educational publishing, India's publishers report an upbeat assessment. The post Frankfurt Week: A New Report on the Indian Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-10-17 10:47:07 UTC ]
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Netflix with ads will be available November 3rd for $7 per month

Netflix's ad-supported tier finally has a release date, and it's now clear just what sacrifices you'll have to make to get a lower price. The new "Basic with Ads" plan will be available November 3rd at 12PM Eastern for $7 per month. It will initially be available to viewers in 12 countries,... Continue reading at Engadget

[ Engadget | 2022-10-13 17:45:26 UTC ]
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Bloomberg Media Is Shutting Off Its Open-Market Programmatic Advertising

The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek

[ AdWeek | 2022-10-11 09:54:39 UTC ]
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Hachette Book Group Works to Diversify Slate of Authors

Hachette Book Group took another step toward bringing more BIPOC writers to the table in an equitable way by cohosting a Hurston/Wright Writers Week Workshop retreat for the first time this summer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-07 04:00:00 UTC ]
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Who Are The Groups Banning Books Near You?: Book Censorship News, September 23, 2022

Banned Books Week has been a busy week for banning books. That, plus a look at some of the regional groups pushing censorship. Continue reading at Book Riot

[ Book Riot | 2022-09-23 10:40:00 UTC ]
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In London and New York, Authors’ Trade Groups Hail Amazon’s Change on Self-Service Ebook Returns

Amazon's change reportedly will prevent a self-service return of a Kindle ebook for a full refund if a consumer has read more than 10 percent of the text. The post In London and New York, Authors’ Trade Groups Hail Amazon’s Change on Self-Service Ebook Returns appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-09-22 19:04:47 UTC ]
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Marketing in the metaverse—what science fiction can teach brands about Web3

With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at Advertising Age

[ Advertising Age | 2022-09-22 09:30:00 UTC ]
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Germany’s Ebook Market January to June: ‘Slight Growth’

In the first half of 2022, consumers bought more ebooks per capita and paid more for them, offsetting a smaller buyers' base. The post Germany’s Ebook Market January to June: ‘Slight Growth’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-09-21 22:30:20 UTC ]
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Penguin Publishing Group Launches New Imprint, Thesis

The Penguin Publishing Group will launch a new imprint, Thesis, a sister imprint to the Portfolio and Sentinel imprints publishing “urgent idea-driven nonfiction.” Bria Sandford and Niki Papadopoulos will oversee the imprint's editorial operations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-21 04:00:00 UTC ]
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NPD BookScan: US Print Book Market Shows a ‘Strong August Performance’

Near summer's end in the Northern Hemisphere, NPD's Kristen McLean sees the US market 'bucking uncertainty in the wider economy.' The post NPD BookScan: US Print Book Market Shows a ‘Strong August Performance’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-09-13 00:21:46 UTC ]
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Onward and Upward at Amplify Publishing Group

With new investments and leadership, the hybrid publishing house and its many imprints are primed for growth and success. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-11 04:00:00 UTC ]
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The Novel That Made Karen Armstrong Quit Her Reading Group

“There was an upsetting aura of righteousness in the room” when the group read Iris Murdoch’s “A Fairly Honourable Defeat,” says the religious scholar, whose latest book is “Sacred Nature.” “It did not deserve this response. I have never returned.” Continue reading at The New York Times

[ The New York Times | 2022-09-08 09:00:11 UTC ]
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Best of 2000 AD Proves Why the Comics Are Classic

A new anthology of the beloved British series actually manages to collect the work that makes it great. Continue reading at Wired

[ Wired | 2022-09-02 11:00:00 UTC ]
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A Black mother’s wary embrace of her neighborhood’s White mommy group

In her gentrifying D.C. neighborhood, Helena Andrews-Dyer confronts issues of race and belonging — and, as a new mom, finds a place to vent. Continue reading at The Washington Post

[ The Washington Post | 2022-09-02 10:00:29 UTC ]
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DOJ v. PRH: Challenges over Bid Competition, Market Share

As testimony wrapped up prior to closing arguments today, the defense and DOJ once again attacked each other's data analysis and methodology. The DOJ asserted that publisher competition, not imprint competition, is the surest way to lift advances, and that non-Big Five publishers face... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-19 04:00:00 UTC ]
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Hybrid Publisher Amplify Publishing Groups Gets Investment

Mudita Venture Partners has made an unspecified investment in the hybrid publisher the Amplify Publishing Group. Launched in 2003, Amplify publishes about 300 titles annually. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-11 04:00:00 UTC ]
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NPD Books on July’s US Print Market: 6 Percent Lower, Year to Date

In a 'steady' market, NPD sees print sales in the United States decline 1.6 million units in July, typically a month for some losses. The post NPD Books on July’s US Print Market: 6 Percent Lower, Year to Date appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-08-10 18:34:37 UTC ]
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