Why Publishers Need to Think More Like Silicon Valley

Every book published each season is its own startup. By adopting some of the principles that drive Silicon Valley, publishers really don't have anything to lose. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2013-01-15 00:00:00 UTC ]

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How the Chinese edition of my book about the periodic table got such a risqué cover.

I've been lucky enough to have my book published in a few countries now, and despite the universal subject matter—the periodic table—each country has had a different take on it. Some publishers merely tweaked the book: The British, for instance, re-imagined the cover. More drastically, the... Continue reading at Slate

[ Slate | 2011-08-17 00:00:00 UTC ]
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Connecting the Dots on Facebook’s Smear Campaign

Perhaps you’ve probably heard: Facebook and Google are at war, and Facebook’s not afraid to play dirty. Thursday’s revelation that the social networking site hired PR firm Burston-Marsteller to plant a negative story about Google’s privacy settings raises a number of questions. Like, “Who at... Continue reading at AdWeek

[ AdWeek | 2011-05-13 00:00:00 UTC ]
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