Why publishers are pivoting to community as a new source of growth

Mark Zohar, CEO, Viafoura The publishing industry is at an inflection point. After one decade of over-reliance on platform-driven growth, declining social media referrals and AI-driven traffic shifts are forcing publishers to rethink their audience strategies. Community is the way forward. It’s more than a buzzword — it’s a proven driver of engagement, retention and […] Continue reading at 'Digiday'

[ Digiday | 2025-04-08 13:56:46 UTC ]

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