Why NBCU Invested $200 Million in Vox

By taking a stake in Vox Media, NBCUniversal is finally getting a foothold in native digital publishing. The $200 million equity investment will see the two collaborate on digital and video advertising and video programming. The deal, announced Wednesday, will include Vox Media editors and reporters  appearing across NBCU channels including cable news outlets MSNBC and CNBC. This morning, Vox Media chairman and CEO Jim Bankoff went on CNBC's Squawk Box to discuss the deal. NBCU's parent Comcast had previously invested in Vox Media via its investment arm, Comcast Ventures. NBCU is also close to an investment in BuzzFeed, which should be made official later this week. "Vox Media is positioned very directly against benefiting from the trend of younger individuals consuming more and more content through the web and digital channels and less and less through traditional channels," Stephen Beck, founder and managing partner of management consultancy cg42, told Adweek. Beck described the move as a defensive one for NBCU and Comcast as consumer habits change. It could also help Comcast's consumer standing, says Beck. "Comcast is the poster child in having the most frustration among its customer base. That's magnified among the younger audience." Syracuse's Robert Thompson, also the director for the Bleier Center for Television & Popular Culture, told Adweek that "so much of NBC's business now is ad-supported television." "Diversifying into these other digital avenues... Continue reading at 'AdWeek'

[ AdWeek | 2015-08-13 00:00:00 UTC ]

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Vice Debuts a Subscription Product and Relaunches Its Print Magazine

The digital media company Vice relaunched its print magazine and debuted its first subscription product on Tuesday, part of a broader renaissance of the publisher following its May 2023 bankruptcy filing. The revival is the byproduct of a joint venture between Vice Media... Continue reading at AdWeek

[ AdWeek | 2024-09-24 13:00:00 UTC ]
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How Vice Media Went Bankrupt

The digital media company Vice filed for Chapter 11 bankruptcy in May, and new documents disclosed in the proceedings offer a rare glimpse into the financial maneuvering that led the privately held company to insolvency. In particular, they reveal that Vice raised more than $1.3 billion in debt... Continue reading at AdWeek

[ AdWeek | 2023-07-24 11:37:29 UTC ]
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Vice and BuzzFeed were meant to be the future of news. What happened? | Jane Martinson

Their young audience made them the envy of the media’s old guard. But, ultimately, they couldn’t convert this into profitAfter Rupert Murdoch invested tens of millions of pounds in his digital publishing company in 2013, Shane Smith, boss of Vice Media, laughed at how much old media companies... Continue reading at The Guardian

[ The Guardian | 2023-05-20 07:00:50 UTC ]
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Vice Media files for Chapter 11 bankruptcy, the latest in a string of digital media setbacks

Vice Media is filing for Chapter 11 bankruptcy protection, the latest digital media company to falter after a meteoric rise Continue reading at ABC News

[ ABC News | 2023-05-15 11:47:06 UTC ]
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For Vice Media, bad-boy news culture is dead, long live news

Vice Media spent 2020 putting news more at the forefront of its brand, but it still has work to do positioning itself in the digital media landscape. The post For Vice Media, bad-boy news culture is dead, long live news appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-12-30 05:01:28 UTC ]
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Vice Media Urges Marketers to Reassess ‘Antiquated’ Blocklists  

In the wake of nationwide protests against police brutality and racial injustice, marketers and agencies that work with Vice Media have added terms like "Black Lives Matter," "protest," "Minneapolis" and even "Black people" to blocklists. As a result, the publisher's news coverage related to... Continue reading at AdWeek

[ AdWeek | 2020-06-24 17:00:52 UTC ]
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Upheaval at Sports Illustrated, Mergers in Digital Media | News & Notes

A staff uprising at Sports Illustrated... Following Tuesday's New York Post report that editor-in-chief Chris Stone is exiting Sports Illustrated after 27 years with the magazine, The Wall Street Journal added late Wednesday evening that the brand's new operator, TheMaven Inc., is planning to... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-03 20:41:59 UTC ]
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SmartNews becomes first unicorn media startup since 2015

It’s a challenging time in the digital media industry. BuzzFeed Inc. and Vice Media Inc., which defined a generation of news SmartNews Inc. announced Sunday a new investment valuing the business at... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2019-08-05 20:24:37 UTC ]
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SmartNews becomes first unicorn news startup since 2015

It’s a challenging time in the digital media industry. BuzzFeed Inc. and Vice Media Inc., which defined a generation of news SmartNews Inc. announced Sunday a new investment valuing the business at... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2019-08-05 20:24:37 UTC ]
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Nancy Dubuc exits A+E Networks to join Vice Media as chief executive

Nancy Dubuc has been named chief executive of Vice Media, the millennial-focused digital content company. Vice announced the appointment Tuesday, a day after Dubuc said she was leaving her role as chief of A+E Networks. Dubuc is succeeding Shane Smith, Vice’s freewheeling founder, who will become... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-03-13 00:00:00 UTC ]
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The Rundown: Vice is a headwind for digital media hopefuls

In this week’s Rundown: Distributed media still isn't pulling in big bucks for publishers, and why Vice Media's revenue woes could be a setback for digital media hopefuls. The post The Rundown: Vice is a headwind for digital media hopefuls appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-08 00:00:00 UTC ]
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Vice suspends 2 top executives after sexual misconduct report

Vice Media has suspended two top executives after a New York Times report on sexual misconduct at the digital media company. Vice has suspended its president, Andrew Creighton, and chief digital officer, Mike Germano, as it investigates allegations against them, according to a company memo sent... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-01-03 00:00:00 UTC ]
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Vice Suspends Two Top Executives to Review Harassment Claims

Vice Media Inc. suspended President Andrew Creighton and Chief Digital Officer Mike Germano while it investigates harassment claims against them, according to a memo obtained by Bloomberg.Allegations against Germano will be reviewed by an external investigator, Chief Operating Officer Sarah... Continue reading at Advertising Age

[ Advertising Age | 2018-01-03 00:00:00 UTC ]
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Mashable Hires Bankers to Study Options Including Sale

Mashable is exploring strategic options including the sale of all or part of the online media company, according to people with knowledge of the matter.Mashable, founded in 2005, may draw interest from buyers in Europe and the U.S., said one of the people, who asked not to be identified... Continue reading at Advertising Age

[ Advertising Age | 2017-08-16 00:00:00 UTC ]
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Why Don't More Women Run Media Companies?

The recent departure of Arianna Huffington as editor-in-chief at The Huffington Post, the company she co-founded in 2005, left publishing even more bereft of female leaders than before.Then again, The Huffington Post already had a male CEO in place, just like Time Inc., The New York Times Co.,... Continue reading at Advertising Age

[ Advertising Age | 2016-09-27 00:00:00 UTC ]
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Small Publishers Still See Benefits of Oft-Maligned Digital Ad Networks

So, digital advertising networks are back in the news, to borrow a common joke template used by late-night comedians.In March, Distractify, one of hundreds of publishers who belong to the Vice Digital Network, was singled out in a Variety story for contributing to a drop in traffic for Vice... Continue reading at Advertising Age

[ Advertising Age | 2016-04-08 00:00:00 UTC ]
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The Growing Importance Of Ad Viewability

Video is increasingly becoming part of the stock-in-trade for traditional publishers like The New York Times. Now, pure plays in the new media industry, including BuzzFeed, Vice Media and Huffington Post, are, as The Wall Street Journa ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-23 00:00:00 UTC ]
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Digital Advertising’s Uncertain Future Focuses on Publishers

A major shakeout is coming to the digital media space as downward pricing pressure squeezes out some players.   Shane Smith, chief executive and co-founder of Vice Media, said the problem is so severe that only digital publishers who are able to ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-08 00:00:00 UTC ]
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Here’s Why Mobile Video Is Confusing and Scary to Advertisers

There is a consensus in advertising that mobile video is the future, but that future is still hazy. Mobile video can run in apps like Facebook, Snapchat and YouTube or be bought through ad networks that serve the mobile Web. There are six-second, 15-second and 30-second formats, and there are... Continue reading at AdWeek

[ AdWeek | 2015-06-05 00:00:00 UTC ]
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