Why NBCU Invested $200 Million in Vox

By taking a stake in Vox Media, NBCUniversal is finally getting a foothold in native digital publishing. The $200 million equity investment will see the two collaborate on digital and video advertising and video programming. The deal, announced Wednesday, will include Vox Media editors and reporters  appearing across NBCU channels including cable news outlets MSNBC and CNBC. This morning, Vox Media chairman and CEO Jim Bankoff went on CNBC's Squawk Box to discuss the deal. NBCU's parent Comcast had previously invested in Vox Media via its investment arm, Comcast Ventures. NBCU is also close to an investment in BuzzFeed, which should be made official later this week. "Vox Media is positioned very directly against benefiting from the trend of younger individuals consuming more and more content through the web and digital channels and less and less through traditional channels," Stephen Beck, founder and managing partner of management consultancy cg42, told Adweek. Beck described the move as a defensive one for NBCU and Comcast as consumer habits change. It could also help Comcast's consumer standing, says Beck. "Comcast is the poster child in having the most frustration among its customer base. That's magnified among the younger audience." Syracuse's Robert Thompson, also the director for the Bleier Center for Television & Popular Culture, told Adweek that "so much of NBC's business now is ad-supported television." "Diversifying into these other digital avenues... Continue reading at 'AdWeek'

[ AdWeek | 2015-08-13 00:00:00 UTC ]
News tagged with: #vice media

Other Publishing stories related to: 'Why NBCU Invested $200 Million in Vox'


Why NBCU Invested $200 Million in Vox

By taking a stake in Vox Media, NBCUniversal is finally getting a foothold in native digital publishing. The $200 million equity investment will see the two collaborate on digital and video advertising and video programming. The deal, announced Wednesday, will include Vox Media editors and... Continue reading at AdWeek

[ AdWeek | 2015-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vice media


NBC Universal Makes Another $200 Million Investment in BuzzFeed

Comcast Corp.'s NBC Universal has made a second $200 million investment in BuzzFeed Inc., deepening ties between the two companies in online video and advertising.The latest funding will let NBC and BuzzFeed work more closely together on ad sales, like producing more short-form digital video for... Continue reading at Advertising Age

[ Advertising Age | 2016-11-22 00:00:00 UTC ]
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Why Nielsen rival iSpot is investing millions in TVision alternative panel

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Rebel Girls Receives $13 Million in Investments

The Rebel Girls brand has raised $13 million, and has announced new additions to its board of directors. Continue reading at Publishers Weekly

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Clays invests in new press with 50-million book capacity

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U.K. Investment Group Acquires Barnes & Noble for $683 Million

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Conde Nast is out of its sales partnership with NBCU and Vox Media

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[ Digiday | 2018-03-19 00:00:00 UTC ]
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In the Fight Against Big Digital Powers, Conde Nast Joins NBCU and Vox in Ad Pact

Conde Nast is joining NBC Universal and Vox Media to sell ads across their combined digital properties. It's the latest move by publishers and TV conglomerates to better compete with digital advertising from the likes of Google and Facebook.The addition of Conde Nast builds on what NBCU and Vox... Continue reading at Advertising Age

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In 10 months, Quartz has gone from zero to 200 million video views

Quartz’s dedicated three-person video team has been experimenting with what works since May 2015. Since then, it has gained 200 million views across platforms, mainly Facebook. What it has learned is that quality is a more effective yardstick than length of time. Also, according to... Continue reading at Digiday

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[ Advertising Age | 2015-09-22 00:00:00 UTC ]
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Daily Mail Invests $3 Million in Native Partner Taboola

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[ AdWeek | 2015-06-04 00:00:00 UTC ]
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Woven Digital Raises $18 Million to Keep Pace With BuzzFeed, Vox, Vice

Another week, another digital media company with a big funding round.Woven Digital has raised $18 million in the company's second funding round since its 2010 launch. Woven intends to use the funding money to add more people to its ad sales and editorial teams, grow its video business into... Continue reading at Advertising Age

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Pearson to Invest $89.5 Million in Barnes & Noble's Nook Media

Publishing and education company Pearson PLC agreed to invest $89.5 million for a 5 percent stake in Barnes & Noble Inc.'s digital-business unit, Nook Media LLC. Continue reading at AllThingsD

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Microsoft Invests $300 Million in Upcoming Barnes & Noble Subsidiary

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[ Folio Magazine | 2012-05-01 00:00:00 UTC ]
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RR Donnelley Invests $2.5 Million in Catalog App

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[ Folio Magazine | 2012-04-04 00:00:00 UTC ]
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RR Donnelley Invests $2.5 Million in CoffeeTable

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[ Folio Magazine | 2012-04-04 00:00:00 UTC ]
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