Publisher merges brands to more closely align with its trade show. The post Why Informa Is Putting Events at the Center of Its Media Brands appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-07-10 00:00:00 UTC ]
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Consumer-facing book and author related content from Penguin Random House UK will move to Penguin’s social media channels from the end of today because it is the company’s “biggest brand on social media”. Corporate news for audiences such as the press, authors and agents will be shared on new... Continue reading at The Bookseller
[ The Bookseller | 2015-02-05 00:00:00 UTC ]
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Penguin Random House is to use the Penguin brand for its consumer activity across social media, The Bookseller has learned. From the end of tomorrow (4th February), the various Penguin social media channels will carry news about "books and authors”, with corporate news to be shared on Penguin... Continue reading at The Bookseller
[ The Bookseller | 2015-02-04 00:00:00 UTC ]
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When it comes to U.S. mobile ad budgets for telecommunications companies, 77 percent of the spending is in video and rich media, according to Vdopia's latest cross-client study. The Silicon Valley-based mobile ad network has a reach of approximately 330 million consumers and counts AT&T,... Continue reading at AdWeek
[ AdWeek | 2014-10-09 00:00:00 UTC ]
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FOLIO: has organized a one-day event in Chicago this summer to help niche media publishers leverage the newest strategies to help build stronger brands via techniques for boosting revenue growth, controlling costs and transforming a business without losing the core vision. Continue reading at Folio Magazine
[ Folio Magazine | 2014-04-23 00:00:00 UTC ]
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The rise of programmatic advertising has wreaked havoc across digital media, giving media buyers far more leverage while pushing down the value of publisher inventory. It has also torn apart the traditional ad network business, which is one reason Federated Media, today announced it would stop... Continue reading at Advertising Age
[ Advertising Age | 2014-01-28 00:00:00 UTC ]
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#undisclosed amount
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Much like trends in magazine publishing, social media is becoming a niche-focused market. This means there are an increasing number of networks that serve very specific functions. For instance, the difference between Instagram and Twitter is similar to the difference between a photography... Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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More and more association and b-to-b publishers are trying to link their digital content with events. It's a way to connect with an audience after they leave the showfloor, while providing one-stop, multichannel sponsorships for advertisers. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-17 00:00:00 UTC ]
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The Atlantic Media Company names Kevin Delaney as editor-in-chief of its still untitled digital global business brand. Delaney brings over a decade of experience at The Wall Street Journal to this developing role. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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Attic Brand Media, the customer and consumer magazine publisher behind Kick and National Geographic Kids, has fallen into administration after 22 years, according to sources. Continue reading at Media Week
[ Media Week | 2011-11-09 00:00:00 UTC ]
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Glam Media built a big collection of online blogs aimed at women on the premise that by serving up high-quality content, it could appeal to brand advertisers who have shunned lower cost ad networks. The company appears to have had the right idea; launched in 2005, it now claims some 2,500... Continue reading at AdWeek
[ AdWeek | 2011-07-14 00:00:00 UTC ]
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After putting select teen and romance titles up for sale last month, New York City-based Dorchester Media has decided to sell the rest of its magazine stable, offering up the eight magazines that comprise the Woman's Romance Group, such as 92-year-old, 250,000-circ. flagship True Story. The move... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-22 00:00:00 UTC ]
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New York City-based Dorchester Media LLC is fielding offers for the assets of its Lifestyle Entertainment Teen Magazine and Romance Groups. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-09 00:00:00 UTC ]
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Digital media companies Vox Media and Group Nine Media are planning a merger, people familiar with the matter tell Adweek. The combined company would instantly become one of the largest digital media publishers in the U.S., helping it compete more effectively against the scale of social... Continue reading at AdWeek
[ AdWeek | 2021-12-13 22:11:18 UTC ]
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DPS is right around the corner and as more ad revenue sneaks back into the market, publishing execs are looking for new ways to capture as many dollars as they can. Continue reading at Digiday
[ Digiday | 2023-09-14 04:01:00 UTC ]
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The company claims to reach “over half” of adults across 146 UK towns and cities. Continue reading at Media Week
[ Media Week | 2023-07-12 08:53:16 UTC ]
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Vice Media is filing for Chapter 11 bankruptcy protection, the latest digital media company to falter after a meteoric rise Continue reading at ABC News
[ ABC News | 2023-05-15 11:47:06 UTC ]
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Another summer has come and gone, but the digital media industry looks a little bit different than it did last spring. Continue reading at Digiday
[ Digiday | 2022-09-08 04:01:00 UTC ]
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In this week’s Media Briefing, senior media reporter Sara Guaglione looks at what Axios's sale to Cox Enterprises signals about the current investment market for media companies. The post Media Briefing: What Axios’ sale says about the valuation of digital media companies appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-08-11 04:01:00 UTC ]
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In this week’s Media Briefing, media editor Kayleigh Barber examines the state of the digital media economy as major tech platforms report quarterly earnings and advertising and commerce businesses remain in flux. The post Media Briefing: A snapshot of the digital media economy at the start of... Continue reading at Digiday
[ Digiday | 2022-07-28 04:01:00 UTC ]
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Award given for the interactive reconstruction of the moment Israeli forces hit a residential tower block in GazaThe Guardian has won a prestigious Amnesty media award for the interactive reconstruction Countdown to the airstrike: the moment Israeli forces hit al-Jalaa tower, Gaza, showing the... Continue reading at The Guardian
[ The Guardian | 2022-05-06 10:11:30 UTC ]
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