BARCELONA, Spain—Once a doubter in the future of mobile video, Jonah Peretti is now a believer. In a speech on Tuesday at Mobile World Congress, the BuzzFeed founder announced that his publishing company is launching a mobile video app that's focused on binge-watching. It is available today for iPhone and Android users. (There are no ads in the original version, but a spokeswoman later confirmed that BuzzFeed plans to roll out native advertising down the road.) "Content has really become the exciting battleground in the mobile space," Peretti said. In fact, he said it was just a few years ago that he didn't think mobile video would do well at all. Video requires more bandwidth, is harder to load and might even require headphones. Mobile itself use to kill social distribution, he said, as content viewing would often have to be put on hold until a person got back to their computer. However, Peretti suggested, it quickly became the "only" way for something to go viral. "Increasingly content, and especially mobile video, are becoming a key part of the mobile stack," he said. "It's something that consumers care deeply about. The brand and the content they're consuming on their mobile devices. It affects their decisions of which apps to use, which phones to use, and which content is increasingly becoming one of the major areas of competition in the mobile space." BuzzFeed's audience has grown rapidly, from 100 million monthly content views in 2012 to 6 billion in 2016.... Continue reading at 'AdWeek'
[ AdWeek | 2016-02-23 00:00:00 UTC ]
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Ad network and online publisher Glam Media says it has built a monthly audience of 200 million visitors worldwide, and now it's looking to grow by tackling the mobile market. CEO Samir Arora said he's ready to take on Apple and Google in the process. Glam is best known as a company targeting... Continue reading at AdWeek
[ AdWeek | 2011-08-17 00:00:00 UTC ]
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Move Over Rubik's Cube ... There's a New, Addicting Puzzle in Town App: Esquire's Hardest Puzzle Ever Produced by: Esquire magazine (Hearst) Price: First level and sponsor level are free; next four levels cost $4.99 (total) to... Continue reading at Publishing Executive
[ Publishing Executive | 2011-08-10 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Mon, 18/07/2011 - 17:28 The claim that J K Rowling's fourth Harry Potter book plagiarised a work by author Adrian Jacobs has been thrown out of court after the clamants failed to come up with the £850,000 demanded by the courts for the case to... Continue reading at The Bookseller
[ The Bookseller | 2011-07-18 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Tue, 21/06/2011 - 15:00 Culture minister Ed Vaizey today promised that he would not "shy away" from the responsibility to intervene over library closures that breached local authority statutory duties, but said he had not yet received advice that... Continue reading at The Bookseller
[ The Bookseller | 2011-06-21 00:00:00 UTC ]
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Durham, North Carolina-based Food News Media, a b-to-b publisher serving the food and restaurant industry, has introduced Restaurant Management, a mobile magazine targeting full-service restaurateurs and executives. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-19 00:00:00 UTC ]
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A free update is bringing the ability to install various paid and free Android apps, though only those that Barnes & Noble approves. The new software also offers improved browsing, the Froyo version of Android and support for video content within books. Even with the update, the Nook Color... Continue reading at AllThingsD
[ AllThingsD | 2011-04-25 00:00:00 UTC ]
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Dreamweaver gets HTML5 features, Photoshop SDK allows tablet interaction, and InDesign picks up ebook enhancements Continue reading at PC World
[ PC World | 2011-04-12 00:00:00 UTC ]
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The bookseller is proceeding with plans to open its own Android app store for the Nook Color, announcing new tools for developers and promising they will get a 70 percent cut of revenue. The first apps and store are due out with a major update to the Nook software due out this spring. Continue reading at AllThingsD
[ AllThingsD | 2011-04-08 00:00:00 UTC ]
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A b-to-b publisher shares lessons from its first app launch including mobilizing Web sites and implementing QR codes. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-23 00:00:00 UTC ]
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