BARCELONA, Spain—Once a doubter in the future of mobile video, Jonah Peretti is now a believer. In a speech on Tuesday at Mobile World Congress, the BuzzFeed founder announced that his publishing company is launching a mobile video app that's focused on binge-watching. It is available today for iPhone and Android users. (There are no ads in the original version, but a spokeswoman later confirmed that BuzzFeed plans to roll out native advertising down the road.) "Content has really become the exciting battleground in the mobile space," Peretti said. In fact, he said it was just a few years ago that he didn't think mobile video would do well at all. Video requires more bandwidth, is harder to load and might even require headphones. Mobile itself use to kill social distribution, he said, as content viewing would often have to be put on hold until a person got back to their computer. However, Peretti suggested, it quickly became the "only" way for something to go viral. "Increasingly content, and especially mobile video, are becoming a key part of the mobile stack," he said. "It's something that consumers care deeply about. The brand and the content they're consuming on their mobile devices. It affects their decisions of which apps to use, which phones to use, and which content is increasingly becoming one of the major areas of competition in the mobile space." BuzzFeed's audience has grown rapidly, from 100 million monthly content views in 2012 to 6 billion in 2016.... Continue reading at 'AdWeek'
[ AdWeek | 2016-02-23 00:00:00 UTC ]
News tagged with:
#android users
#original version
#native advertising
#key part
#grown rapidly
The Guardian requires a name, address and phone number for all of its letter-writers, points out Dr Monica Threlfall. Nigel Gann, Michael Rundell and Martin Davidson air their thoughts on Cambridge Analytica. And Patrick Cosgrove says just don’t use FacebookWhen democrats fought for free speech,... Continue reading at The Guardian
[ The Guardian | 2018-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#cambridge analytica
#free speech
The CEO of BuzzFeed sees Facebook returning to its roots -- and thinks that’s not a bad thing for BuzzFeed. The post BuzzFeed’s Jonah Peretti: Platforms need to pay publishers or risk regulation appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jonah peretti
#pay publishers
#bad thing
It is vital that publishers implement mobile strategies and exploit data about audience, BBC media editor Amol Rajan has said, whilst discussing the challenges facing organisations such as Facebook and the BBC. Continue reading at The Bookseller
[ The Bookseller | 2018-03-09 00:00:00 UTC ]
More news stories like this |
BuzzFeed's newest spin-off brand, As/Is, is debuting Tuesday to cover beauty and style with a focus on body positivity and celebrating individuality.As/Is is the latest effort by BuzzFeed to find new revenue models through lifestyle brands that not only generate content, but experiences and... Continue reading at Advertising Age
[ Advertising Age | 2018-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#generate content
#millennial audience
#digital publisher
#ad revenue
#give advertisers
#york magazine
#grub street
Publishers tend to merge categories during difficult times—when they really should be doing the opposite. The post The Case for Category-Based Ad Sales appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers tend
AMP Stories. Credit: GoogleGoogle has launched AMP Stories, a feature that lets publishers create content similiar to Instagram Stories, but for mobile websites.AMP, short for Accelerated Mobile Page, loads content extremely fast. The open-source project was led by Google roughly two years ago,... Continue reading at Advertising Age
[ Advertising Age | 2018-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile websites
#mobile readers
#instagram stories
#google makes
#conde nast
T-Mobile US CEO John Legere wants to sell his New York penthouse for $22 million. The four-bedroom, four-bathroom apartment in Manhattan's Lincoln Square neighborhood has a view of Central Park and was originally owned by newspaper publisher William Randolph Hearst, according to the... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2018-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#$22 million
#central park
#$18 million
A remarkable tale of the importance of education by Tara Westover is destined for big things, predicts Caroline Sanderson. Continue reading at The Bookseller
[ The Bookseller | 2018-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tara westover
#big things
A few years ago BuzzFeed Inc. posted a picture of a cocktail dress online and asked readers what colors they saw.The photo triggered a raging debate about colors and racked up millions of views for the online publisher. But one question gnawed at BuzzFeed's bosses: how the picture went viral in... Continue reading at Advertising Age
[ Advertising Age | 2018-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#licensing deal
#chinese market
#asked readers
#facebook --
With Google about to start ranking mobile sites by speed, we looked at which top publishers are ready and which could use improvement. The post Google’s emphasis on mobile page speed will hit CNN, WSJ and other top sites appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post google
#top publishers
[Partner Content] Not only do publishers need to ensure their readiness, they need to demand their tech partners support native component-based advertising. The post Mobile Referendum: How Native Advertising Can Close the New Attention Gap appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native advertising
#partner content
The vertical that the online news site built on viral cooking videos had an unexpected bestseller after publishing its first book print-on demand. Now the question is: How do you bring a definitionally digital brand to the page? Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-16 00:00:00 UTC ]
More news stories like this |
BuzzFeed is taking matters into its own hands on Facebook, after the social network announced moves that could restrict publishers' ability to reach people there.The digital publisher, which has often relied on Facebook for its audience, was buying ads on Friday to bring readers into its own... Continue reading at Advertising Age
[ Advertising Age | 2018-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile app
#reach people
#digital publisher
#buying ads
#direct relationship
In an era where food trucks are the new black, booksellers taking a page from that book by bringing books to where the customers are. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#food trucks
#bringing books
Facebook began testing a feature aimed at providing a destination for local news, in addition to content that can already be found on News Feed and on publishers' pages. Mobile users in six cities--Billings, Mont.; Binghamton, N.Y.; Little Rock, Ark.; New Orleans; Olympia, Wash.; and Peoria,... Continue reading at AdWeek
[ AdWeek | 2018-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#local news
#mobile apps
#mobile users
Digital media company BuzzFeed said it is laying off 8% of its U.S. employees, or 100 workers, as it changes its business model in a bid to boost revenue. It's also cutting an unspecified number of jobs in Britain. The company has 1,700 employees worldwide. A spokeswoman for New York-based... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#business model
#boost revenue
#unspecified number
In a market of 197 million people and a strong youthful contingent, Pakistan's industry is looking to expand December's Karachi International Book Fair. The post One Book Fair to Another: Karachi Makes Its Case at Frankfurter Buchmesse appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book fair
#frankfurter buchmesse
Over half of Liberation's mobile revenue comes from Facebook Instant Articles, which accounts for 10 percent of its mobile pageviews. The post French publisher Liberation now gets half of mobile ad revenue from Facebook Instant Articles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-04 00:00:00 UTC ]
More news stories like this |
The closely watched case is now closed after the plaintiffs dropped the claim of willful infringement. Moppet Books, meanwhile, said they are unlikely to appeal the summary judgment in the case. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#moppet books
#summary judgment
Judge Jed Rakoff needed just 12 pages to dispatch with Moppet Books' claims that their works were protected by fair use. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#moppet books