WHS' Kobo partnership gives Mills & Boon boost

Mills & Boon has seen a sharp rise in sales of its ebooks after Kobo matched W H Smith’s in-store offer online. W H Smith has been running a “five for the price of four” offer on Mills & Boon titles throughout February, and its digital partner Kobo applied the offer to the same titles’ digital editions, giving customers five for four on a range of frontlist Mills & Boon ebooks. Continue reading at 'The Bookseller'

[ The Bookseller | 2015-03-03 00:00:00 UTC ]
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