In this week’s Dispatches from The Secret Library, Dr Oliver Tearle ponders the links between famous writers and advertising slogans Fay Weldon, author of The Life and Loves of a She-Devil (1983), is one of several famous novelists who started out in the field of advertising. In this connection she […] Continue reading at 'Interesting Literature'
[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
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Michael Weaver, senior vice president, business development and growth, Al Jazeera Media Network As the digital media industry has dedicated itself to more diverse, equitable and inclusive (DEI) practices, newsrooms have diversified their staffs and advertisers have followed suit, aiming to... Continue reading at Digiday
[ Digiday | 2023-03-02 15:43:20 UTC ]
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James Daunt launched his first indie bookshop in London 33 years ago. The Barnes & Noble CEO is now bringing the lessons he learned to the biggest bookseller in America. If you’re strolling down the Marylebone High Street in London, you’ll stumble across a popular bookstore called Daunt... Continue reading at Fast Company
[ Fast Company | 2023-02-28 04:30:00 UTC ]
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The return, after an agreement that brought a raise in pay for the lowest earners at the publisher, represented a victory to many of the more than 250 workers involved. Continue reading at The New York Times
[ The New York Times | 2023-02-21 19:43:29 UTC ]
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The news has rumbled through Giant Country that Puffin has been editing out words like “fat,” “crazy,” and “ugly” from new editions of Roald Dahl’s works. The Daily Telegraph reported that some of the changes achieved a more gender-neutral feel—boys and girls have become “children,” mothers and... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-21 15:13:52 UTC ]
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Reviews editor David Adams recommends 10 excellent works of Black history recently starred by PW. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-16 05:00:00 UTC ]
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'Last Light,' a recent book by former Time magazine critic Richard Lacayo, draws on six artists' lives to prove that younger isn't always better. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-02-10 14:00:11 UTC ]
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NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. "We're really democratizing access to television for performance... Continue reading at AdWeek
[ AdWeek | 2023-02-08 20:00:00 UTC ]
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Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people reallocate their attention from TV to digital content that is fun, snackable and highly visual. With Super Bowl 57 quickly approaching, Big Game advertisers--who spent... Continue reading at AdWeek
[ AdWeek | 2023-02-08 19:41:19 UTC ]
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When director Lizzie Gottlieb set out to explore the remarkable partnership between her father, celebrated book editor Robert Gottlieb, and the preeminent political biographer Robert Caro for her new documentary Turn Every Page, she knew being impartial was not only impossible, it was beside the... Continue reading at Literrary Hub
[ Literrary Hub | 2023-01-23 09:58:01 UTC ]
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Twitter’s ad business is reeling, with its daily revenue reportedly falling by 40 percent from a year ago. According to The Information, over 500 of the company’s top advertisers have paused spending on the platform since Elon Musk’s October takeover. Despite that, Twitter is still attracting... Continue reading at Engadget
[ Engadget | 2023-01-18 18:54:25 UTC ]
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Yale University historian Ned Blackhawk, author of 'The Rediscovery of America,' selects 10 must-read works of Native American history. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-18 05:00:00 UTC ]
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Ross Douthat posted the first chapter, asking “What should I do with it?” We have ideas. Continue reading at Slate
[ Slate | 2023-01-06 10:40:00 UTC ]
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Educational Development Corp. continues to work through a host of issues since its sales and earnings peaked in the fiscal year ended February 28, 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
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She meant to take a break but the Canadian author ended up doing what she always does: powering through a new novel. Continue reading at The New York Times
[ The New York Times | 2022-12-15 10:00:14 UTC ]
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According to Elon Musk, Apple has “fully resumed” advertising on Twitter. The billionaire made the comment during a Twitter Spaces conversation he broadcast from his private plane on Saturday evening. On November 28th, Musk claimed Apple had “mostly stopped advertising on Twitter” and threatened... Continue reading at Engadget
[ Engadget | 2022-12-05 12:15:07 UTC ]
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Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing... Continue reading at Digiday
[ Digiday | 2022-11-29 15:18:30 UTC ]
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Traditional TV shunned in favour of digital media and last-minute promotional campaignsMore than two-thirds of the UK’s biggest advertisers intend to cut back spending on traditional TV next year, as the recession fuels a shift to digital media and last-minute bursts of promotion.A survey of 59... Continue reading at The Guardian
[ The Guardian | 2022-11-21 00:01:39 UTC ]
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Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age
[ Advertising Age | 2022-10-26 15:52:35 UTC ]
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The business news publisher Semafor launched Tuesday morning after months of anticipation, debuting in the process a number of original editorial and commercial elements that the startup hopes will help differentiate it in the eyes of both readers and ad buyers. The 60-person team, founded by... Continue reading at AdWeek
[ AdWeek | 2022-10-18 10:05:00 UTC ]
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Russian publishers—specifically, an organization called the Russian Book Union (RKC)—are concerned that a new “LGBQT Propaganda” bill could lead to the banning of Russian classics by the likes of Dostoevsky and Bulgakov. According to independent Russian news organization Meduza: …the RKC says... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-17 14:18:07 UTC ]
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