More and more mainstream publishers seem to be exploring custom content. We all know that there is significant change taking place, and I hear evidence of this change in the questions I am asked from time to time. Here are a few of the common questions and my perspective on these issues. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-04-20 00:00:00 UTC ]
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TikTok users can now link their favorite books from Penguin Random House within their videos following a partnership between the video creation platform and the publisher. Users in the U.K. and U.S. can click "Add Link" and select "Book" prior to posting their video, at which point any Penguin... Continue reading at AdWeek
[ AdWeek | 2022-09-20 19:30:00 UTC ]
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The scholarly publishing company Springer Nature presents several events in environmentally relevant work at Hay. The post Springer Nature Beefs Up Its Hay Festival Programming Support appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-12 21:10:53 UTC ]
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On a recent morning, chefs David McMillan and Frédéric Morin sat at Chateau Marmont, the swank hotel on the Sunset Strip, to talk about their new book, “Joe Beef: Surviving the Apocalypse, Another Cookbook of Sorts.” It is a sequel to their debut cookbook, which they also wrote with Meredith... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-11-23 00:00:00 UTC ]
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As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic. Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic... Continue reading at AdWeek
[ AdWeek | 2017-01-24 00:00:00 UTC ]
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Premium publishers and broadcasters are acknowledging programmatic as a key component of their digital ad strategies. In order to take control back from the demand side in today’s programmatic landscape, they’re stockpiling some tools in their programmatic arsenals—tools like automated... Continue reading at Digiday
[ Digiday | 2016-10-28 00:00:00 UTC ]
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From Atlantic Media to Politico, D.C. bureaus are swiftly loading up on reporters, and openings proliferate. The post Publishers Beef Up on Political Talent as Election Looms appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-15 00:00:00 UTC ]
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In the face of common pressures, traditionally competitive publishers have realized they can command more weight against the dominance of Facebook and Google by collaborating. The latest example is national newspaper Trinity Mirror and specialist magazine group Dennis. Trinity Mirror will cherry... Continue reading at Digiday
[ Digiday | 2016-05-12 00:00:00 UTC ]
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The latest in a long, ongoing legal feud between German publishers and Google ended victoriously for the search giant last month, when it was cleared of using its market dominance to allegedly punish publishers. But this is symptomatic of a larger issue surrounding ancillary copyright laws,... Continue reading at Digiday
[ Digiday | 2016-03-17 00:00:00 UTC ]
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New York Times leases Bloomsbury office space, Buzzfeed UK expands and HuffPo growth continuesJudging by the summer filler columns of the national press, glimpsed tantalisingly through paywalls and Facebook-boosted posts, London ought by now to be a deserted wasteland of empty houses and dying... Continue reading at The Guardian
[ The Guardian | 2015-07-12 00:00:00 UTC ]
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Ingram announced that it has added content from Hachette Book Group, O'Reilly Media and Kensington Publishing to MyiLibrary, its ebook platform for academic and public libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-21 00:00:00 UTC ]
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In recent weeks a number of big consumer magazine and newspaper publishers have expanded their ability to deliver digital advertising in a variety of formats with acquisitions and investments in digital ad platforms. The deals continue a long-term tr ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-08-31 00:00:00 UTC ]
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More and more mainstream publishers seem to be exploring custom content. We all know that there is significant change taking place, and I hear evidence of this change in the questions I am asked from time to time. Here are a few of the common questions and my perspective on these issues. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#mainstream publishers