When Publishers Pay for Video Ad Views

Quality video ad inventory is still scarce. That's why companies such as Conde Nast, Meredith, AOL, and Entrepreneur.com are eager to generate as many video views as they possible can, and why they buy traffic from platforms like Swagbucks to help.The post When Publishers Pay for Video Ad Views appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-02-10 00:00:00 UTC ]
News tagged with: #publishers pay #conde nast #video views #buy traffic

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Publishers Come Out of Bankruptcy Eager To Buy

That might be the best news yet, as long as publishers remember why they went into bankruptcy in the first place. Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-21 00:00:00 UTC ]
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For Publishers, Who Are the Gatekeepers of Social Media?

Ten years ago, as the prospect of monetizing Web sites started becoming a reality for publishers, different departments butted heads over prime real estate: editorial wanted it for content; sales wanted it for advertising; marketing wanted it for promotion. Today, as the emphasis shifts away... Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-20 00:00:00 UTC ]
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How One Small Publisher Cracked the App Store Top 25

Publishers are launching iPhone and iPad apps on a daily basis (unless you're Bonnier, then it seems almost hourly). Many are coming from the usual suspects with deep pockets--Hearst, Conde Nast, Time Inc. etc. Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-19 00:00:00 UTC ]
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