What worries European publishers most

Publishing online is easy; making money online is harder. Publishers have been hit on all sides. Not only is the traditional ad revenue model increasingly tough to pull off, but most publishers are still in the early stages of replacing that lost revenue with new businesses. Subscriptions sound great in theory but harder to get readers interested in; video production and content studios are notoriously expensive; and publishers are still trying to figure out how to squeeze more money out of their user data. Here's what they say worries them the most. The post What worries European publishers most appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-03-10 00:00:00 UTC ]

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