Brands had barely adjusted to the idea that they increasingly need to be publishers in this day and age. Now they're being expected to become broadcasters on platforms like Facebook Live, too. Live video is demanding and requires meticulous preparation and the ability to adapt if things go wrong -- which, inevitably, they do. So, what can marketers learn from the videos that have seen the most success on Facebook? Using data from Socialbakers, we found the U.K.'s top five clips this year to find out just that. The post What marketers can learn from Facebook Live’s top brand videos appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-12-06 00:00:00 UTC ]
The Economist has been experimenting with Facebook Live since January and, along the way, is trying to figure out how to translate its polished journalistic brand to the raw format. The publisher is still looking for that balance between "scrappy and slick," said deputy community editor Adam... Continue reading at Digiday
[ Digiday | 2016-06-13 00:00:00 UTC ]
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The story of the week: ANA’s report on the widespread use of rebates and kickbacks in the advertising industry, which will make for an awkward Cannes. Other major developments included GroupM’s decision to block publishers that use ad reinsertion to circumvent ad blockers. We also spoke to BBC... Continue reading at Digiday
[ Digiday | 2016-06-11 00:00:00 UTC ]
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TEN, the parent company of Motor Trend and other sports magazines and websites, plans to produce 20 hours of live programming per month on Facebook. With Motor Trend, this means bringing viewers closer to the action at industry car shows, as well as interviews with top personalities and athletes... Continue reading at Digiday
[ Digiday | 2016-06-06 00:00:00 UTC ]
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Specs Current gig Editor of Food & Wine Previous gig Director of inspiration for Conrad Hotels Age 45 Twitter @NilouMotamed Adweek: Food & Wine's last editor, Dana Cowin, had been with the brand for more than two decades when she stepped down earlier this year. What's it like... Continue reading at AdWeek
[ AdWeek | 2016-06-06 00:00:00 UTC ]
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Brands may still be treading lightly, but publishers have been going all-in on Facebook Live. So much so that it’s becoming impossible to scroll through your Facebook feed without coming across a live video stream involving some wacky science experiment or a celebrity Q&A. But not all videos... Continue reading at Digiday
[ Digiday | 2016-05-31 00:00:00 UTC ]
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Cinemax's upcoming show Outcast will debut on Facebook Live in Europe and Africa tonight. Outcast is an adaptation of The Walking Dead creator Robert Kirkman's comic book series of the same name. Dealing with the supernatural and demonic possession,... Continue reading at Engadget
[ Engadget | 2016-05-20 00:00:00 UTC ]
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Activision Blizzard is set to conquer a new frontier: Facebook's live video feature. The world's largest video game publisher announced improvements it plans to implement to its various esports platforms, most notably a push to broadcast esports to t... Continue reading at Engadget
[ Engadget | 2016-05-13 00:00:00 UTC ]
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Before Facebook Live, there was YouNow, a live streaming social platform that’s gained the attention of publishers including Refinery29, The Huffington Post and MTV. The 4-year-old platform's appeal is its live, interactive format that offers the chance for publishers to expose their brands to... Continue reading at Digiday
[ Digiday | 2016-04-13 00:00:00 UTC ]
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A quarter of the teams competing in this year’s March Madness men’s college basketball tournament have published a live video on Facebook. For many teams, the appeal of Facebook live video is that it’s easy to setup, often requiring only one shooter, and the reach that Facebook can offer as a... Continue reading at Digiday
[ Digiday | 2016-03-19 00:00:00 UTC ]
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A year ago, livestreaming app Meerkat made a splash as one of the latest major startups to break out at South by Southwest Interactive. But with growing competition in live video from behemoths Twitter and Facebook, the company is pivoting to become a video-based social network, Re/code reported... Continue reading at AdWeek
[ AdWeek | 2016-03-11 00:00:00 UTC ]
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AOL has a live-streaming app, too. A couple months after it acquired mobile app maker Kanvas Labs in August, it released an updated version of Kanvas' photo-and-video-sharing app that added live-streaming to rival Twitter's Periscope, Meerkat and Facebook Live. And now it's signed its first... Continue reading at Advertising Age
[ Advertising Age | 2015-12-01 00:00:00 UTC ]
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Yahoo unveiled a live video texting app Wednesday that could boost the company's mobile presence and help it compete against Apple and Facebook. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-07-30 00:00:00 UTC ]
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