What a $6.5 million Super Bowl ad can buy in digital media

This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2022-02-11 05:01:00 UTC ]
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Media Decoder: Mortenson Concedes He Conflated Parts of Memoir

The author addressed the "60 Minutes" allegations in an interview with Outside magazine. Continue reading at The New York Times

[ The New York Times | 2011-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media decoder


Despite Google Changes, Demand Media Foresees Q1 Growth

In a statement released yesterday, Demand Media reaffirms the financial outlook for fiscal year 2011 given on February 22, despite the Google algorithm change which took place in late February. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #late february


Digital's Nice, But Paper-Over-Board Offers Something Different

Forget digital versus print for a moment, and consider a cookbook's format. Think back to the last time you used a cookbook in the kitchen. Was the book covered in a dust jacket? A cumbersome, flappy dust jacket? If it wasn’t, was that because you had ripped it off? Or were you cooking from an... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-18 00:00:00 UTC ]
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The Knot Stops Print Edition of The Nest; Converts to Digital-Only

The Knot, whose brands include TheNest.com and TheBump.com, is converting the print version of The Nest to digital. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print version


John Murray pics up Harkaway on digital

Written By: Philip Jones Publication Date: Fri, 15/04/2011 - 11:33 Roland Philipps at John Murray has bought a book on digital written by the author Nick Harkaway, which argues that the new technologies will make us more human. Philipps bought British Commonwealth rights through Patrick Walsh... Continue reading at The Bookseller

[ The Bookseller | 2011-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john murray #patrick walsh #conville walsh #cautious optimism


Fiction Express seeks interaction from readers for digital series

Written By: Caroline Horn Publication Date: Fri, 15/04/2011 - 08:56 An e-fiction venture aimed at tweens and teenagers is being launched by packager Discovery Books in May. Called Fiction Express, it will invite teenagers to buy books in instalments and to vote to decide the direction of the... Continue reading at The Bookseller

[ The Bookseller | 2011-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital series #buy books #released weekly


IAB Reports 2010 Internet Ad Revenues Up Almost 15 Percent

The Interactive Advertising Bureau (IAB) shared in its 2010 full year report that annual Internet advertising revenues increased by 14.9 percent from 2009 to 2010, rising from $22.66 million in 2009 to $26.04 billion in 2010. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
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Hay House buys Beacham's memoir

Written By: Benedicte Page Publication Date: Thu, 14/04/2011 - 15:56 Hay House is to publish the "extraordinarily candid but heart-warming" autobiography of actor Stephanie Beacham, best known for her role as Sable Colby in the 1980s TV soap Dynasty. read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-14 00:00:00 UTC ]
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Time Inc. Veteran John Squires Lands at Digital Bookstore [MediaMemo]

Longtime Time Inc. executive John Squires, last seen running the magazine industry's version of Hulu, has a new gig: He's at Akademos, a Connecticut-based company that runs digital bookstores for small and mid-sized colleges. Continue reading at AllThingsD

[ AllThingsD | 2011-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine industry


Amazon to Release Ad-Subsidized Kindle for $114 [eMoney]

Amazon is dropping the price of its Kindle e-reader to $114 as it faces increasing competition from Apple, Barnes & Noble and other tablets. The new price point represents a $25 price cut on the Wi-Fi version, but it comes with one major trade-off: ads. The e-reader will be sold by Amazon,... Continue reading at AllThingsD

[ AllThingsD | 2011-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle e-reader #barnes noble #wi-fi version #procter gamble


Specific Media appoints UK publisher services director

Ad network Specific Media has appointed Fox Networks Group's Graeme Lynch as its new UK publisher services director. Continue reading at Media Week

[ Media Week | 2011-04-11 00:00:00 UTC ]
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Agents Keeping Foreign Publishers on Digital Leash

As the London Book Fair goes through its annual run this week, American agents are trying to figure out the best way to sell digital rights to foreign publishers in markets that are far behind the U.S. in ebook sales. Even though many international publishers are just starting to dabble in... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #foreign publishers #ebook sales #international publishers #digital books #local market #major houses #foreign deals


Time called on enhanced ebooks at LBF digital conference

Written By: Philip Jones Publication Date: Sun, 10/04/2011 - 16:03 Enhanced ebooks are dead, discoverability is the most important issue facing ebook vendors, while pricing strategies should be measured against other digital content, not physical books. These were the key themes that emerged... Continue reading at The Bookseller

[ The Bookseller | 2011-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #digital conference #enhanced ebooks #pricing strategies #physical books #key themes


Quadrille buys book by Royal cakemaker Cairns

Publication Date: Fri, 08/04/2011 - 10:49 Quadrille has acquired a baking title by Fiona Cairns, who is to make the wedding cake for Prince William and Kate Middleton’s impending nuptials. Editorial director Anne Furniss acquired world rights to The Birthday Cake Book from agent Heather Holden... Continue reading at The Bookseller

[ The Bookseller | 2011-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prince william


Consumer Magazine Ad Pages Up 2.5 Percent from 2010’s Q1

The Publisher’s Information Bureau (PIB) reported overall growth for magazine ad sales for 2011’s first quarter. First quarter ad pages totaled 35,755 pages, a 2.5 percent increase from the first quarter of 2010. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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Angry Robot buys two fantasy fiction

Written By: Graeme Neill Publication Date: Thu, 07/04/2011 - 09:01 Angry Robot has made two fantasy fiction acquisitions, one a swashbuckling adventure and the other set in Elizabethan England. Both deals were signed by publishing director Marc Gascoigne for world English rights for physical,... Continue reading at The Bookseller

[ The Bookseller | 2011-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fantasy fiction #swashbuckling adventure #elizabethan england #audio editions #zeno agency


BusinessWeek Sees First Quarter Upswing in Ad Pages

Bloomberg BusinessWeek is certainly seeing the fruits of its redesign labors. According to figures released by the Publisher’s Information Bureau, BusinessWeek experienced an increase of 49 percent in ad sales for 2011’s first quarter, compared to 2010’s first quarter. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad pages #bloomberg businessweek #figures released #ad sales


Transworld buys Ben Fogle memoir

Written By: Charlotte Williams Publication Date: Wed, 06/04/2011 - 07:54 Transworld has acquired two titles from TV presenter and adventurer Ben Fogle, with the first to give an account of his "compulsive pursuit of adventure". Publishing director, sport and entertainment, Doug Young bought UK... Continue reading at The Bookseller

[ The Bookseller | 2011-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv presenter #julian alexander


Pan Mac buys six from School of Life

Written By: Katie Allen Publication Date: Tue, 05/04/2011 - 15:10 Pan Macmillan has signed a six-book deal with London self-help bookshop The School of Life. Editorial directors Liz Gough and Cindy Chan bought world rights in the series directly from The School of Life. The “intelligent,... Continue reading at The Bookseller

[ The Bookseller | 2011-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #six-book deal #authors including #discuss issues


Quercus makes £1m from digital in three months

Written By: Lisa Campbell Publication Date: Tue, 05/04/2011 - 15:22 Quercus has nearly matched the £1m digital revenue it made from ebooks last year in the first three months of 2011. read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-05 00:00:00 UTC ]
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