What a $6.5 million Super Bowl ad can buy in digital media

This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2022-02-11 05:01:00 UTC ]
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Other Publishing stories related to: 'What a $6.5 million Super Bowl ad can buy in digital media'


Shift to digital will hit revenue, says Barnsley

Written By: Benedicte Page Publication Date: Tue, 10/05/2011 - 09:03 Publishers are unlikely to be able to replace the revenues lost in the shift from print to ebooks unless they can significantly grow volume sales, according to HarperCollins c.e.o. Victoria Barnsley. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-10 00:00:00 UTC ]
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Transworld buys trilogy by ex-Methvens chair

Written By: Charlotte Williams Publication Date: Mon, 09/05/2011 - 15:30 Transworld has acquired three historical crime novels by Andrew Swanston, former Waterstone's director and chairman of Methven's. Assistant editor Emma Buckley bought world rights in the trilogy directly from the author.... Continue reading at The Bookseller

[ The Bookseller | 2011-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trilogy directly #17th century


Demand Media Sees Q1 Growth, Ups Content Standards

Demand Media released financial results for the first quarter of 2011 Thursday; the company saw gains in revenue and losses from operations in comparison to the same quarter last year. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-09 00:00:00 UTC ]
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The Media Equation: Now to Sell Advertisers on Tablets

Magazine publishers are making plans to be part of, rather than run over by, the digital revolution. Continue reading at The New York Times

[ The New York Times | 2011-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media equation #sell advertisers #magazine publishers #making plans #digital revolution


Random rushes Bin Laden digital exclusive

Written By: Charlotte Williams Publication Date: Mon, 09/05/2011 - 08:51 Random House is publishing its first "instant ebook exclusive" with William Heinemann's rapid response to the death of Al Qaeda leader Osama Bin Laden. Beyond Bin Laden: The Future of Terror will be published tomorrow... Continue reading at The Bookseller

[ The Bookseller | 2011-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #william heinemann #bin laden #audio download #canada rights #random house


I B Tauris buys PWP

Written By: Benedicte Page Publication Date: Fri, 06/05/2011 - 16:30 Independent non-fiction publisher I B Tauris has bought fine arts publisher Philip Wilson Publishers (PWP), after handling its sales, marketing and distribution over several years. I B Tauris m.d. Jonathan McDonnell promised... Continue reading at The Bookseller

[ The Bookseller | 2011-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing strategy


Media Decoder: Plaintiffs Drop Suit Over Jimmy Carter Book

A $5 million lawsuit against Simon & Schuster over a book by former President Jimmy Carter was dropped by the plaintiffs on Thursday, three months after it was filed. The plaintiffs in the class-action suit had argued that Mr. Carter's "Palestine: Peace Not Apartheid," about the Arab-Israeli... Continue reading at The New York Times

[ The New York Times | 2011-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media decoder #simon schuster #class-action suit


Digital helps lift profit at Simon & Schuster

Written By: Graeme Neill Publication Date: Wed, 04/05/2011 - 09:30 Digital sales were worth 18% of Simon & Schuster's total global sales in its first quarter as its revenues increased 2% to $155m. Digital revenue more than doubled to $27.9m (£16.9m) from the first quarter in 2010, with... Continue reading at The Bookseller

[ The Bookseller | 2011-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital revenue #simon schuster #ebook sales #growing fast


E-book sales at Hachette UK now 5% and catching US

Written By: Philip Jones Publication Date: Tue, 03/05/2011 - 11:42 E-book sales at Hachette UK quadrupled in the first quarter of 2011 and are more than 5% of HUK’s trade sales, the company revealed today (3rd May), adding that it was beginning to catch up with the US, where ebooks now account... Continue reading at The Bookseller

[ The Bookseller | 2011-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book sales #hachette uk


Optimizing Digital Editions: Getting Away From Replicas

Designing a digital reading experience that goes beyond the magazine is a priority for publishers, particularly those launching the latest tablet apps. In December, Bonnier debuted a quarterly iPad-only edition of Parenting featuring exclusive digital content. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-30 00:00:00 UTC ]
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Media Decoder: Confusion Over a Book About Harper Lee

The author of a forthcoming book about the ever-private Harper Lee, author of "To Kill a Mockingbird," insisted on Friday that she had the cooperation of Ms. Lee, two days after Ms. Lee released a statement through her lawyer denying that she had cooperated. Continue reading at The New York Times

[ The New York Times | 2011-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harper lee #media decoder


Our Choice for IOS Pushes Digital Book Boundaries

The first time former U.S. vice president Al Gore issued his warning about the dire state of our environment, he used the traditional format of bound paper. To... Continue reading at PC World

[ PC World | 2011-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dire state #traditional format #bound paper


McGraw-Hill Reports Double-Digit Growth in First Quarter

McGraw-Hill says revenue grew 7.7 percent to $1. 3 billion while net income jumped 16.2 percent to $120 million in the first quarter of 2011. Revenue in McGraw-Hill's Information & Media segment rose 10.3 percent to $227.5 million while operating profit grew 34.5 percent to $37.4 million. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$120 million


Mamut could buy Waterstone's for £35m

Written By: Bookseller Staff Publication Date: Tue, 26/04/2011 - 08:47 Russian billionaire Alexander Mamut could reportedly buy Waterstone's for £35m. The oligarch could close a deal for the British high street retailer as soon as this week, the Sunday Times reports. There are also reports... Continue reading at The Bookseller

[ The Bookseller | 2011-04-26 00:00:00 UTC ]
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Nielsen Media and Reed Business Information

The breakup of these former media powerhouses exemplified the industry’s creative chaos: divestment, downsizing and dissolution, followed, perhaps, by opportunity. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-21 00:00:00 UTC ]
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Johnson says Waterstone should give up on buying back chain

Written By: Graeme Neill Publication Date: Wed, 20/04/2011 - 07:54 Former Borders UK owner Luke Johnson has warned Tim Waterstone off trying to buy back Waterstone's. Waterstone is believed to be the sole frontrunner for the bookseller and has teamed up with Russian billionaire Alexander Mamut... Continue reading at The Bookseller

[ The Bookseller | 2011-04-20 00:00:00 UTC ]
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PA welcomes court ruling on Digital Economy Act

Written By: Charlotte Williams Publication Date: Wed, 20/04/2011 - 12:11 The Publishers Association has said it is "delighted" by the High Court ruling in favour of the government in a legal challenge against the Digital Economy Act. read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers association #legal challenge


Report: Media M&A in Q1 2011 Surpasses All Individual Quarters in 2010

After a disappointing fourth quarter of 2010 (with $2.4 billion in transaction value) in the media industry, investment bank Berkery Noyes reports an upswing for first quarter 2011, to the tune of $13.8 billion in transactions. Berkery Noyes identified the largest transaction in the first... Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media industry #media group


Despite Google Changes, Demand Media Foresees Q1 Growth

In a statement released yesterday, Demand Media reaffirms the financial outlook for fiscal year 2011 given on February 22, despite the Google algorithm change which took place in late February. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #late february


Like the Blog? Buy the E-Book! Chris Dixon For Sale, Via Kindle [MediaMemo]

Here's a clever idea from Chris Dixon: The investor and entrepreneur has turned his well-read blog into an ebook. Dixon, who runs Hunch and helps steer Founder Collective's bets when he's not blogging, has taken a couple years' worth of posts and compiled them into "Startups;” Dixon's proceeds... Continue reading at AllThingsD

[ AllThingsD | 2011-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #couple years