Each year Digiday calculates what advertisers could do with the cash they spend on Super Bowl ads if used on digital media buys instead. For this year's tally, Digiday explores alternate purchases, such as TikTok hashtag campaigns, digital out-of-home ads and use of "The Bachelor" influencers. The post What a $5.6m Super Bowl buy can purchase in digital media in 2020 appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2020-01-30 05:00:53 UTC ]
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At the recent Digital Media India conference, Rohan Tiwary of Google Asia Pacific, offered updates on some of the company’s ongoing Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-03-17 17:30:42 UTC ]
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When third-party cookies vanish, publishers will need to find alternatives for a host of functions, including user profiling and audience analytics. The post Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-29 05:01:53 UTC ]
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NEW YORK—Folio:, the publishing industry’s go-to source for news, business intelligence and peer-to-peer recognition, has opened the call for nominations for the 2020 Top Women in Media Awards. Each year, the awards program honors 80+ leaders who have made a lasting impact on their brands,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-28 21:07:59 UTC ]
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From POETRY Magazine to The Paris Review, here are 9 literary magazines to check out for the 23rd task of Book Riot's 2020 Reader Harder challenge! Continue reading at Book Riot
[ Book Riot | 2020-01-13 11:36:36 UTC ]
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To keep pace with 2020, marketers will be forced to not only stay on top of ever-changing news, data and regulations, but will also need to invest in dynamic problem-solving methods. The post Four digital media thought leaders on what’s next for marketers in the new year appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-08 21:27:51 UTC ]
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Marketing consultancy firm Ebiquity has purchased Digital Decisions in a bid to further its digital media monitoring capabilities as it aims to better help brands evaluate their online media spend. The deal between the Europe-based pair will begin with an initial consideration of 700,000 euros... Continue reading at AdWeek
[ AdWeek | 2020-01-08 09:05:25 UTC ]
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For most publishers, digital success in 2020 won’t be about new trends or technology. Instead it will be about focus, prioritization, and finally executing properly on digital media fundamentals. This article covers the first five fundamentals that I believe every publisher must execute on this... Continue reading at Publishing Executive
[ Publishing Executive | 2020-01-03 13:30:50 UTC ]
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This week, we highlight a writing guide from Chuck Palahniuk; a candid and fascinating portrait of young American masculinity from Peggy Orenstein; a ruminative, endlessly clever book, Pulitzer Prize–winner Robert Hass; and a whole lot more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-01-03 05:00:00 UTC ]
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In 2019, the organizing wave that began rising in 2018 crested, with employees at digital publishers including Quartz, BuzzFeed News, Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-01-02 15:55:48 UTC ]
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In 2019, the organizing wave that began rising in 2018 crested, with employees at digital publishers including Quartz, BuzzFeed News, Wirecutter and The Ringer and legacy media companies such as Hearst and NBC News all organizing. Over the past five years, the ranks of the Writers Guild of... Continue reading at Digiday
[ Digiday | 2020-01-02 05:01:11 UTC ]
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The rise of digital that began in the 2000s--which saw a notable shift in advertising dollars toward mobile screens, plus the growing dominance of Big Tech on Madison Avenue, aided by a regulatory push symbolized by the upcoming California Consumer Privacy Act (CCPA)--continued into the 2010s,... Continue reading at AdWeek
[ AdWeek | 2019-12-30 14:28:27 UTC ]
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Sports media will rush to embrace gambling in 2020. With sports book operators hungering for new customers in a growing Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-26 16:15:53 UTC ]
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A reading list to inspire personal growth and success in 2020. For many of us, the dawn of a new decade raises the stakes for normal year-end goal-setting. Whether you’re hoping to climb the career ladder in 2020, actually use that gym membership, or get better at leaving your work at the... Continue reading at Fast Company
[ Fast Company | 2019-12-23 08:00:01 UTC ]
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The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading at AdWeek
[ AdWeek | 2019-11-11 16:49:21 UTC ]
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Media is dying? Don't tell that to the winners of this year's Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape. Even as the president... Continue reading at AdWeek
[ AdWeek | 2019-10-21 00:00:55 UTC ]
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WH Smith has announced it is to buy US indie travel retailer Marshall Retail Group (MRG) for $400m. Continue reading at The Bookseller
[ The Bookseller | 2019-10-16 21:24:24 UTC ]
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The recent media mergers could help the combined companies to secure more production deals with streaming services. The post Digital media companies consolidating should boost their forays into Hollywood appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-09 04:01:45 UTC ]
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With banks more reluctant to lend, venture capitalists aren't interested in buying digital media companies that aren't growing quickly. The post ‘It can be demotivating’: Digital media’s all-stock deals are the new normal appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-09 04:01:17 UTC ]
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Vesuvian Media Group, a books-to-film multimedia company, has acquired Black Spot Books, which has a growing list of adult and young adult titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-09 04:00:00 UTC ]
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A staff uprising at Sports Illustrated... Following Tuesday's New York Post report that editor-in-chief Chris Stone is exiting Sports Illustrated after 27 years with the magazine, The Wall Street Journal added late Wednesday evening that the brand's new operator, TheMaven Inc., is planning to... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-03 20:41:59 UTC ]
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