What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-02-05 05:01:00 UTC ]
News tagged with: #digital media

Other Publishing stories related to: 'What a $5.5 million Super Bowl ad can buy in digital media'

Digital in the Black for First Time at Future

Future plc, the U.K.-based enthusiast publisher with a U.S operation in San Francisco, released half-year results for its fiscal 2011 and digital has become the star performer. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #future plc

Angry Robot buys hardboiled fantasy

Written By: Graeme Neill Publication Date: Mon, 23/05/2011 - 09:20 Angry Robot has bought two "supernatural urban fantasies" by author Chris Holm. Publishing director Marc Gascoigne bought world rights across all formats from Jennifer Jackson at the Donald Maass Agency in New York. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jennifer jackson

Pan Macmillan buys The Killing novelisations

Written By: Charlotte Williams Publication Date: Mon, 23/05/2011 - 09:39 Pan Macmillan has acquired the novelisations to Danish TV series "The Killing", shown on BBC4 in the UK this spring and which triumphed at last nights Baftas. Senior commissioning editor for fiction Trisha Jackson... Continue reading at The Bookseller

[ The Bookseller | 2011-05-23 00:00:00 UTC ]
More news stories like this |

Conde Nast Targets Non-Media Budgets with Ideactive Unit

Conde Nast has launched a new marketing services division called the Ideactive Unit, which is taking aim at the non-media budgets of current Conde Nast advertisers, as well as new clients. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #taking aim

Liberty Media makes offer for Barnes & Noble

Written By: Philip Jones Publication Date: Fri, 20/05/2011 - 10:11 US bookseller Barnes & Noble has received an offer for the company from Liberty Media, a private investment group. The deal values the business at about $1bn, but Liberty said it expected to spend $500m on the acquisition... Continue reading at The Bookseller

[ The Bookseller | 2011-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #$1bn

B&N Puts Focus on Digital [Voices]

Barnes & Noble Inc. is expected to debut a new e-reader on Tuesday, marking the latest chapter in the bookseller's battle with Apple Inc. and Amazon.com Inc. to dominate the fast-growing digital book sales business. Continue reading at AllThingsD

[ AllThingsD | 2011-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #latest chapter

Liberty Media Bids for Barnes & Noble

Barnes & Noble Inc. said that Liberty Media Corp. has offered to buy the bookseller in a deal valuing it at about $1 billion. Barnes & Noble shares were up 20 percent in after-hours trading Thursday on the news, matching the $17-a-share offer price from John Malone's media empire. Continue reading at AllThingsD

[ AllThingsD | 2011-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #deal valuing #$1 billion #john malone #media empire

B&N Puts Focus on Digital

[ AllThingsD | 2011-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #latest chapter

Liberty Media Bids for Barnes & Noble [Voices]

[ AllThingsD | 2011-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #deal valuing #$1 billion #john malone #media empire

AP Watt's King attacks 25% digital royalty rate

Written By: Charlotte Williams Publication Date: Thu, 19/05/2011 - 12:58 A P Watt chairman Caradoc King has become the latest agent to attack the 25% royalty rate on ebooks, with agency pricing and piracy also among topics under discussion at today's Westminster Media Forum. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ap watt #agency pricing

Food News Media Launches Mobile Magazine, Restaurant Management

Durham, North Carolina-based Food News Media, a b-to-b publisher serving the food and restaurant industry, has introduced Restaurant Management, a mobile magazine targeting full-service restaurateurs and executives. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-19 00:00:00 UTC ]
More news stories like this |

Number of US physical books printed increases despite digital

Written By: Philip Jones Publication Date: Wed, 18/05/2011 - 15:57 Traditional US print book output in 2010 increased 5% in 2010, despite the huge growth in ebooks, though there was a continuing fall in the number of fiction titles published. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #huge growth

HCCB buys two from Willis

Written By: Graeme Neill Publication Date: Mon, 16/05/2011 - 15:19 HarperCollins Children's Books has bought two books from Silver Smarties Prize-winning author Jeanne Willis. Editorial director Harriet Wilson bought world rights, including TV, film and merchandising, from Catherine Clake at... Continue reading at The Bookseller

[ The Bookseller | 2011-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #including tv #ed vere

Faber buys new Rachel Cusk title

Written By: Charlotte Williams Publication Date: Mon, 16/05/2011 - 09:03 Faber has acquired a non-fiction title by novelist Rachel Cusk, about contemporary mid-life femininity. Publishing director Hannah Griffiths bought UK and Commonwealth rights from Tracy Bohan at the Wylie Agency. The... Continue reading at The Bookseller

[ The Bookseller | 2011-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #faber buys #faber plans #non-fiction title #tracy bohan #wylie agency

Jane Pratt Named Editor/Creative Director, Style, With SAY Media

Jane Pratt, former editor-in-chief of Sassy and Jane magazines, has been named editor and creative director of style with SAY Media. In this new role, she will be acting as editor-in-chief for xoJane.com, a new womens-interest site owned by SAY. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #named editor #creative director

Coalition must implement Digital Economy Act - Bristow

Written By: Graeme Neill Publication Date: Mon, 16/05/2011 - 09:55 The coalition government must implement the Digital Economy Act in order to safeguard intellectual property (IP), the president of the Publishers Association has said. Implementation of the act, which was approved last year,... Continue reading at The Bookseller

[ The Bookseller | 2011-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #coalition government #publishers association #legal challenge #court ruling

Readers Digest Revenue, EBITDA Fall Double Digits in First Quarter 2011

The Readers Digest Association (RDA) shared its first quarter results this morning, and fallen revenues show that the company is still nursing its wounds since Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quarter results

Booksellers "crucial" to media promotion - BIC

Written By: Lisa Campbell Publication Date: Mon, 16/05/2011 - 15:30 Booksellers need to be treated as a crucial partner in the process of promoting books through the media or risk looking "irrelevant", the Book Industry Conference (BIC) has been told. Waterstone's bookseller Cathy Rentzenbrink... Continue reading at The Bookseller

[ The Bookseller | 2011-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #promoting books

Australia's Fairfax Media to Cut 82 Fulltime Jobs

The company is pushing ahead with plans to outsource sub-editor and designer positions, despite stop-work meetings held by staffers. Continue reading at Editor & Publisher

[ Editor & Publisher | 2011-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fairfax media #pushing ahead

Five Rodale Titles See Increase in June Ad Pages

Rodale titles Prevention, Womens Health, Bicycling, Organic Gardening and Runners World all experienced increases in ad pages for their June issues in a year-over-year comparison, according to the Publishers Information Bureau. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #womens health #ad pages