What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-02-05 05:01:00 UTC ]
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Other Publishing stories related to: 'What a $5.5 million Super Bowl ad can buy in digital media'

WTWH Media Launches Solar Power World Magazine

Business-to-business media company WTWH Media, LLC isn’t afraid of the uncertainty surrounding the magazine market place—the company is launching a new title this month called Solar Power World magazine in an effort to expand its portfolio. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
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AMI Strikes $550 Million Deal With RR Donnelley

American Media, Inc. [AMI] is executing an aggressive digital strategy with the help of RR Donnelley—AMI awarded the company a contract to assist with its digital convergence that extends until the year 2020 that is worth an estimated $550 million. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rr donnelley #american media

Main makes first buy for Picador

Written By: Charlotte Williams Publication Date: Wed, 19/10/2011 - 08:49 Picador has bought a debut novel by Royal Holloway creative writing MA graduate Emma Chapman, with editorial director Francesca Main making her first acquisition for the imprint. Main bought UK and Commonwealth rights,... Continue reading at The Bookseller

[ The Bookseller | 2011-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #including australia #good wife #jamie coleman #book focuses

Digital to dominate by 2020

Written By: Tom Holman Publication Date: Mon, 17/10/2011 - 08:30 More than half of people working in the industry think sales of ebooks will overtake those of their printed counterparts by the end of this decade. read more Continue reading at The Bookseller

[ The Bookseller | 2011-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #people working

With New Apple iOS 5 Comes Newsstand App

The highly anticipated launch of Apple's new iOS 5 is now here and with the new functionality comes new features--including one that publishers may find particularly valuable. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newsstand app

Publishers Flocking to Apple's iOS 5 Newsstand App

The highly anticipated launch of Apple's new iOS 5 is now here and with the new functionality comes new features--including one that publishers may find particularly valuable. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
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Authonomy launches digital imprint

Written By: Graeme Neill Publication Date: Wed, 12/10/2011 - 13:30 Authonomy, HarperCollins' writing community for unpublished authors, is launching a new imprint with plans to publish 12 titles per year as digital editions. The imprint will be headed by Scott Pack, who runs Authonomy and is... Continue reading at The Bookseller

[ The Bookseller | 2011-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #writing community #unpublished authors #digital editions #scott pack #friday project #world rights

Another Editorial Shift Change For SPIN Media

SPIN Media announced three new changes to its editorial staff: Caryn Ganz as online editor-in-chief, Christopher R. Weingarten as senior editor and David Bevan as associate editor. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #spin media #editorial staff #senior editor #associate editor

Consumer Magazine Ad Pages Fall 5.6 Percent in Third Quarter 2011

After showing growth for the first six months of 2011, consumer magazine ad pages fell 5.6 percent in the third quarter compared to the same period in 2010, according to newly released figures from Publishers Information Bureau. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quarter compared #showing growth

Digital sales surging in Spain

Written By: Paul Rigg Publication Date: Fri, 07/10/2011 - 15:10 The Spanish book trade is preparing for unexpectedly fast growth in digital sales, Liber, the international book fair for the Spanish speaking world has been told. Iría Álvarez, trade manager at Santillana, one of Spain’s largest... Continue reading at The Bookseller

[ The Bookseller | 2011-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #told delegates #digital sales #uk market

Frankfurt 2011: Going Digital Abroad

Last year at the Frankfurt Book Fair everyone was talking about digital rights. Same as the year before. With the ebook market exploding in the U.S., the fair is devoting more and more space to topics ranging from metadata to transmedia. But with the European market lagging two to three years... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital rights #topics ranging

S&S scrums down with Greenwood buy

Written By: Graeme Neill Publication Date: Fri, 07/10/2011 - 10:55 Simon & Schuster has bought UK and Commonwealth rights to two books by commentator and Rugby World Cup winner Will Greenwood. Simon & Schuster Sport commissioning editor Rhea Halford bought rights from Lisa Norman at... Continue reading at The Bookseller

[ The Bookseller | 2011-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bought uk

Digital sales 'could be 15%' by year's end

Written By: Charlotte Williams Publication Date: Fri, 07/10/2011 - 14:39 Independent publishers are predicting that ebook sales may make up as much as 15% of their total sales by the end of 2011, as FutureBook's Digital Census reveals that a quarter of UK publishers now have ebook sales which... Continue reading at The Bookseller

[ The Bookseller | 2011-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital sales #ebook sales #total sales #uk publishers #kindle fire

New Kindle with Special Offers E-book Feature: Remove Ads for $30

Those who purchased the Kindle with Special Offers version of Amazon's e-reader can now expunge the ads for a one-time fee of $30. Continue reading at PC World

[ PC World | 2011-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #remove ads

Oneworld buys book from Private Eye journalist

Written By: Katie Allen Publication Date: Thu, 06/10/2011 - 15:25 Oneworld has bought a book by a Private Eye journalist that uncovers how Britain has become a tax haven. Commissioning editor Mike Harpley bought UK and Commonwealth rights to Duty Free: How Britain’s Become a Tax Haven for Big... Continue reading at The Bookseller

[ The Bookseller | 2011-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #duty free #big business #karolina sutton #curtis brown

Adobe Releases Single Edition in Digital Publishing Suite

In an expanded effort to support all of publishers’ app needs, Adobe’s Digital Suite now includes Single Edition capability. The service is available for iPad app creation, and supports apps intended for one time-only publication. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-06 00:00:00 UTC ]
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Report: Media M&A Flat Through Third Quarter

A media M&A report for the first three quarters is out from M&A advisory firm the Jordan, Edmiston Group and transaction volume is about equal to the same period 2010, with value up by 10 percent to about $35 billion. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #edmiston group #$35 billion

Spanish book fair looks to digital growth

Written By: Robert Stokes Publication Date: Wed, 05/10/2011 - 15:18 Liber, the 29th International Book Fair for the Spanish speaking world, starts today [5th October] in Madrid and takes place against the backdrop of the launch of Amazon.es, which publishers hope will lead to greater interest... Continue reading at The Bookseller

[ The Bookseller | 2011-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital growth #takes place #publishers hope #greater interest

Transworld buys childhood memoir by MP Johnson

Written By: Charlotte Williams Publication Date: Wed, 05/10/2011 - 08:49 Transworld has acquired a childhood memoir by Labour MP and former home secretary Alan Johnson. Publisher Doug Young bought UK and Commonwealth rights including serial from Andrew Kidd at Aitken Alexander Associates to... Continue reading at The Bookseller

[ The Bookseller | 2011-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #childhood memoir #labour mp #andrew kidd

Publishing Scotland to launch digital fund for indies

Written By: Charlotte Williams Publication Date: Wed, 05/10/2011 - 15:21 Publishing Scotland has launched a "Go-Digital Fund" to support Scottish-based book publishers develop their digital programmes and bring their books to a new digital audience. read more Continue reading at The Bookseller

[ The Bookseller | 2011-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing scotland #digital audience