Machines are now selling some print ads at Time Inc.The nation's largest magazine publisher -- owner of People, Time, Sports Illustrated and InStyle -- is letting marketers buy print ads with the same automated technology used to buy digital ads. This type of deal, where a computer facilitates a transaction, is referred to as programmatic ad buying.Target is the first brand to buy ads from Time Inc. in this manner. The retailer's media agency, Haworth, handled the deal, buying ads in People, Entertainment Weekly, Time and Sports Illustrated. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-10 00:00:00 UTC ]
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The romance with the printed word shows no signs of abating. Despite the rapid growth in ebook sales in recent years, print book output in 2011 grew by 6%, to 347,178 titles, compared to the prior year. The preliminary numbers released Tuesday by bibliographic database Bowker are "the most... Continue reading at Crains New York
[ Crains New York | 2012-06-06 00:00:00 UTC ]
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Heavy hitters across several industries have tried to find the perfect balance between the old and the new to breathe some life into what's been described as a dying medium. Layar "wants to make the world clickable" with its augmented reality software and doesn't plan on letting paper-based... Continue reading at Engadget
[ Engadget | 2012-06-06 00:00:00 UTC ]
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New figures suggest that recent growth in the self-publishing market has led to the first... Continue reading at The Bookseller
[ The Bookseller | 2012-06-06 00:00:00 UTC ]
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Carly Simon, the singer and songwriter who has had a rocky life and a storied career, has sold her autobiography to Random House for a sum in the seven figures, according to a person familiar with the deal. Ms. Simon, the author of several children's books, is writing the memoir herself. It's... Continue reading at Crains New York
[ Crains New York | 2012-06-02 00:00:00 UTC ]
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GfK MRI's latest Survey of the American Consumer reveals an unsurprising drop-off in print readership, along with a glimmer of hope from digital editions. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-01 00:00:00 UTC ]
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As temperatures soared across the UK, printed book sales slumped to their lowest level in nine... Continue reading at The Bookseller
[ The Bookseller | 2012-05-30 00:00:00 UTC ]
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Distributor Georgetown Terminal Warehouses in Ontario begins POD publishing in Canada in a partnership with Illinois-based Publishers' Graphics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-05-29 00:00:00 UTC ]
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The UK's biggest bookstore chain has announced that it will start selling Kindles alongside other digital services from Amazon. Waterstones stores will let Kindle owners digitally browse books in-store and link up with special offers, tying into the chain's plans for substantial renovations that... Continue reading at Engadget
[ Engadget | 2012-05-21 00:00:00 UTC ]
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UK bookseller Waterstones plans to sell Amazon's Kindle ebook reader and other Kindle digital services. Continue reading at BBC News
[ BBC News | 2012-05-21 00:00:00 UTC ]
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Kobo is to join the ranks of physical and online booksellers licensed by Pottermore to sell Harry... Continue reading at The Bookseller
[ The Bookseller | 2012-05-17 00:00:00 UTC ]
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If you have an iPad or tablet device, chances are you've seen the Web through the glossy world of Flipboard. If you've ever taken the "social magazine" for a spin, you might know that while the user experience is silky smooth, the company has had to address concerns about the service's threat to... Continue reading at AdWeek
[ AdWeek | 2012-05-17 00:00:00 UTC ]
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Manchester-based independent Comma Press has sold short story collection The Corpse Exhibition by... Continue reading at The Bookseller
[ The Bookseller | 2012-05-17 00:00:00 UTC ]
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The Los Angeles Times is shutting down its monthly Sunday magazine, LA. The last issue will be June 3rd and the closure comes after attempts to recast the publication through frequency reductions, management shifts and editorial change-ups. Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-16 00:00:00 UTC ]
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There’s something of a revolt in the digital media world against the tyranny of the banner ad. Platforms like Facebook, Tumblr and Twitter aren’t running standard display ads. New-style publishers like Buzzfeed don’t lik ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-14 00:00:00 UTC ]
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Time magazine's breastfeeding cover story asks: "Are You Mom Enough?" But it might as well ask: "Who Says Print Is Dead?" Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-05-11 00:00:00 UTC ]
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Although print accounts for 80% of Hearst's revenues, the publisher is spending 80% of its time on the "huge potential" of digital, according to Ella Dolphin, publishing director of Hearst Magazines UK's young women's group. Continue reading at Media Week
[ Media Week | 2012-05-09 00:00:00 UTC ]
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The Pottermore ebook store sold £3m-worth of Harry Potter ebooks in its first month, the... Continue reading at The Bookseller
[ The Bookseller | 2012-05-04 00:00:00 UTC ]
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Not a good sign for the magazine business: A rough quarter for Time Inc. the world's biggest magazine publisher. Continue reading at AllThingsD
[ AllThingsD | 2012-05-02 00:00:00 UTC ]
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Time Inc. reports a loss in both advertising and subscription revenue in the first quarter of 2012. Ad revenue decreased five percent (equivalent to $19 million), with subscription revenue down two percent (valued at $6 million). Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-02 00:00:00 UTC ]
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More than 400 authors are scheduled over the two days at USC. Writers as varied as Anne Rice and Jeff Kinney will hold court.What do Sugar Ray Leonard, Judy Blume, Betty White, T.C. Boyle, Rodney King, Joseph Wambaugh and Kareem Abdul-Jabbar have in common? They're just a few of the high-profile... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-19 00:00:00 UTC ]
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