Machines are now selling some print ads at Time Inc.The nation's largest magazine publisher -- owner of People, Time, Sports Illustrated and InStyle -- is letting marketers buy print ads with the same automated technology used to buy digital ads. This type of deal, where a computer facilitates a transaction, is referred to as programmatic ad buying.Target is the first brand to buy ads from Time Inc. in this manner. The retailer's media agency, Haworth, handled the deal, buying ads in People, Entertainment Weekly, Time and Sports Illustrated. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-10 00:00:00 UTC ]
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The Verge has started offering advertisers like Ford pre-roll video ads. But in this case, Ford doesn't need its agency, as The Verge produced these Web video spots, using its own technology and editorial staff. Indeed, the tech-centric publication is looking to take native advertising to... Continue reading at AdWeek
[ AdWeek | 2013-01-24 00:00:00 UTC ]
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In the face of stagnant growth in traditional advertising, digital publishers are looking to sponsored content as an alternative route, something Buzzfeed has been doing well, and The Atlantic has been doing less well recently. It's an approach ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-23 00:00:00 UTC ]
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While most newspaper publishers are shifting their design attention to websites and digital applications, The News Tribune in Tacoma, Wash., is doing the opposite. The daily publication launched its new design last November. Executive editor ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-22 00:00:00 UTC ]
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Newspaper and magazine publishing company Advance Publications Inc. has acquired Seattle-based digital advertising agency Pop, the companies announced this week. Pop will operate as an independent division of Advance Publications. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-18 00:00:00 UTC ]
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Magazine publishers have more directly embraced tablets over more than a year as it became clearer that they were boosting the bottom line. We may be witnessing a watershed moment today, however. Hearst has started publishing issues for 22 of its magazines in the iOS Newsstand days before their... Continue reading at Engadget
[ Engadget | 2013-01-18 00:00:00 UTC ]
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This week on PublishNews Brazil: Amazon partners with a kiosk-retailer to sell Kindles in Brazil, Kobo launches two new ereaders, 33% of Brazilians read a book last month. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-17 00:00:00 UTC ]
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The investors who own The Hollywood Reporter, AdWeek and Billboard have hired ex-Yahoo Chief Executive Ross Levinsohn to oversee the trade titles as head of the newly formed Guggenheim Digital Media.He is the third CEO for the magazines, which are part of Prometheus Global Media. The New... Continue reading at Crains New York
[ Crains New York | 2013-01-16 00:00:00 UTC ]
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Now that Rupert Murdoch is spinning off News Corp.’s publishing properties into a separate company, media observers have identified the Los Angeles Times as a likely target for acquisition. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-01-15 00:00:00 UTC ]
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From Clay Foster, chairman and CEO of Journal Inc. and publisher of the Daily Journal: Today’s paper is the culmination of months of planning and hard work to go live on a new printing press. In challenging economic times this was not an e ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-14 00:00:00 UTC ]
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Unit sales of print books fell in every region of the country in 2012, with the largest declines coming along the coasts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-01-11 00:00:00 UTC ]
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Maurie Perl, the longtime chief spokeswoman at Condé Nast, is hanging it up after 21 years at the company. For 12 years, Perl built and oversaw the PR machine of the publishing company, reporting to parent Advance Publications Chairman Si Newhouse and then-Condé Nast CEO Steve Florio, who since... Continue reading at AdWeek
[ AdWeek | 2013-01-09 00:00:00 UTC ]
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A Nielsen BookScan survey reveals that in 2012 unit sales of paper books dropped more than 9 percent, more or less the same amount that they declined in 2011 and 2010. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-01-09 00:00:00 UTC ]
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When Capital One set out to endear itself with entrepreneurs, it enlisted Forbes to create blog posts on its behalf about cybercrime and other scourges of small business. Likewise, UPS entrusted Fast Company to create custom infographics that ran on the business brand’s site. In both cases, it... Continue reading at AdWeek
[ AdWeek | 2013-01-08 00:00:00 UTC ]
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The Internet service provider Free restored the ads after meetings with French online publishing and advertising groups, which had complained about a loss of revenue. Continue reading at The New York Times
[ The New York Times | 2013-01-07 00:00:00 UTC ]
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The printed book market fell by almost £74m in 2012, down 4.6% year on year, but the rate of decline was slowed by Fifty Shades Of Grey. Continue reading at BBC World
[ BBC World | 2013-01-04 00:00:00 UTC ]
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Unit sales of print books fell just over 9% in 2012 at outlets tracked by Nielsen BookScan, roughly the same percentage decline posted between 2010 and 2011. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-01-04 00:00:00 UTC ]
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Publishing is doing all it can to convince people to buy books and read, but still 47% of Americans don't. It's time to try something radical: let's start with men. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-04 00:00:00 UTC ]
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The value of the printed book market slumped by almost £74m year on year in 2012 but,... Continue reading at The Bookseller
[ The Bookseller | 2013-01-03 00:00:00 UTC ]
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Sales of printed books soared to a three-year high in the UK last week as shoppers flooded the... Continue reading at The Bookseller
[ The Bookseller | 2012-12-28 00:00:00 UTC ]
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Newsweek, the 80-year-old US current affairs magazine, features a Twitter-style hashtag on the cover of its last ever print edition. Continue reading at BBC World
[ BBC World | 2012-12-24 00:00:00 UTC ]
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