Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Gawker, the gossip site, is staging a comeback. Variety published a memo that Bryan Goldberg, the Bustle Digital Group CEO who won Gawker.com's assets in an auction, sent to his staff. He said he had hired Amanda Hale, formerly of The Outline, to be Gawker's publisher. And he added:"We can now confirm Gawker will relaunch, probably in the first half of 2019. We won't recreate Gawker exactly as it was, but we will build upon Gawker's legacy and triumphs and learn from its missteps."Reading between the lines about avoiding "missteps," does that mean he's aiming for a toned-down Gawker, the kind of publication that might not have inspired Silicon Valley billionaire Peter Thiel to crush it? Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-09-12 00:00:00 UTC ]
Hearst Magazines, the publisher of Cosmopolitan and Elle, has sold a big Revlon campaign including a 10-episode digital-video series called "#GoBold."A spokeswoman for Hearst said the campaign's price tag is a "healthy seven figures" and includes not only the video series but also print pages,... Continue reading at Advertising Age
[ Advertising Age | 2014-07-14 00:00:00 UTC ]
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After creating a pop culture phenomenon with a profane children’s book, Go The F*ck To Sleep, Adam Mansbach is back with Rage is Back. Here, he talks about using the momentum of success while writing a brand new chapter. How do you follow up a giant fucking phenomenon? If you’re Adam... Continue reading at Fast Company
[ Fast Company | 2013-02-01 00:00:00 UTC ]
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