In spite of many new challenges publishers face since the onset of the COVID-19 pandemic, some have found opportunities to better serve their audience, as well as redefine what their brand mission is. This is certainly true for Harvard Business Review. Although the publication faces many of the same uncertainties that keep a lot of publishers up at night, it has also been proactive in mitigating the impact of the crisis for its own business, while trying to help its audience do the same. Even though its print advertising is down, its other channels are over-performing and will keep HBR's ad revenue goals on target this fiscal year (ending June 30). That’s partially due to its flexibility to respond to the crisis. It pivoted its content strategy and launched new digital initiatives to strengthen its brand and find new ways to serve its readers, listeners and viewers across platforms. We wanted to hear more about how HBR is weathering the storm and ensuring its audience is served, while it also forges ahead in a new, difficult climate. So we sat down (virtually) with editor-in-chief, Adi Ignatius, to find out. Folio: COVID-19 is as much an economic crisis as it is a public health crisis, so as a business publication how have you responded to the situation editorially? Adi Ignatius: Everything has changed. We’ve really started to develop the metabolism of a newsroom. We’ve always tried to be timely, but we knew we needed to do that more and produce several articles a day... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-05-21 17:12:01 UTC ]
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This brisk first-person account by a Navy SEAL is an important historical work, though it, like the mission itself, is not flawless. No Easy Day Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-09-05 00:00:00 UTC ]
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The Defense Department and CIA consider legal action against the former SEAL, author of 'No Easy Day,' for failing to submit the work for a security review.WASHINGTON — The Pentagon and CIA are reviewing a forthcoming book by a retired Navy SEAL who was on the May 2011 raid that killed Osama bin... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-08-30 00:00:00 UTC ]
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At least one entrepreneur sells positive book reviews to Amazon authors. How an apparently unreliable customer-review system might finally eat itself. Continue reading at The Atlantic
[ The Atlantic | 2012-08-28 00:00:00 UTC ]
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If you've ever been so embroiled in a chat or sharing splurge that you've been told to "take it off of Twitter," you now can -- sort of. Twitter co-creators Biz Stone and Ev Williams have launched Branch and Medium, two companion services that (naturally) use a Twitter sign-in but narrow the... Continue reading at Engadget
[ Engadget | 2012-08-16 00:00:00 UTC ]
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Rupert Murdoch's News Corporation has launched a review of anti-corruption controls in several of its publishing arms, including News International in London. Murdoch told News Corp staff in a memo on Wednesday that the company recently launched ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-08-15 00:00:00 UTC ]
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Quercus is set to publish a new book from reality TV star Francis Boulle. The 23-year-old... Continue reading at The Bookseller
[ The Bookseller | 2012-08-14 00:00:00 UTC ]
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The 'Find Waldo Local' campaign, held nationwide for the month of July, had customers hunting for Waldo in independent bookstores and businesses. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-08-11 00:00:00 UTC ]
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BookStats, an annual survey that tracks the American publishing industry, finds that, contrary to doomsday predictions, bookstores and paper-and-ink books are still in demand. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-07-19 00:00:00 UTC ]
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Bookshops are being offered 40% commission on the sale of books simply by hanging a poster in... Continue reading at The Bookseller
[ The Bookseller | 2012-07-13 00:00:00 UTC ]
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The Department for Culture, Media and Sport is poised to announce an independent cross-trade... Continue reading at The Bookseller
[ The Bookseller | 2012-07-13 00:00:00 UTC ]
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Cornerstone has reprinted the Fifty Shades trilogy a further three times this week, as retailers... Continue reading at The Bookseller
[ The Bookseller | 2012-07-13 00:00:00 UTC ]
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First there was US-based Amazon's Kindle eReader, then Canada-based Kobo turned the eBook race into a two-horse affair with its range of eReaders. Continue reading at Stuff
[ Stuff | 2012-07-11 00:00:00 UTC ]
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The Herald Sun, Australia´s favorite daily newspaper – read by 1.3 million Victorians every weekday – has selected WoodWing´s multi-channel publishing system Enterprise and its Digital Publishing ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-07-06 00:00:00 UTC ]
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The front page of the New York Times Book Review has always been—and continues to be—a much coveted spot for authors and publishers alike. But just how much does a Book Review cover affect a book’s sales in today’s publishing climate—does the revered paper publication still move units in the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-07-06 00:00:00 UTC ]
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A Doncaster resident has been granted permission to bring an application for judicial review... Continue reading at The Bookseller
[ The Bookseller | 2012-07-02 00:00:00 UTC ]
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News Corp. board backs splitting company's entertainment and publishing businesses Continue reading at MarketWatch.com
[ MarketWatch.com | 2012-06-28 00:00:00 UTC ]
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Using data from almost 2,000 publishers, the Association of American Publishers reports that ebooks have outsold hardcovers for the first time. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-06-21 00:00:00 UTC ]
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Barnes & Noble has reported revenues for its Nook digital business for $933m for the full... Continue reading at The Bookseller
[ The Bookseller | 2012-06-19 00:00:00 UTC ]
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Dana Johnson's first novel explores the space between reinvention and ruin through the eyes of the child of African Americans who migrated from the South to L.A.Elsewhere, California Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-06-10 00:00:00 UTC ]
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Technology Review editor-in-chief Jason Pontin recently provided a one-two punch of blog posts detailing a pair of significant digital pivots for the brand. Both have caused a stir among the media crowd for their frank assessment of TR's progress in the digital space. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-06 00:00:00 UTC ]
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