In spite of many new challenges publishers face since the onset of the COVID-19 pandemic, some have found opportunities to better serve their audience, as well as redefine what their brand mission is. This is certainly true for Harvard Business Review. Although the publication faces many of the same uncertainties that keep a lot of publishers up at night, it has also been proactive in mitigating the impact of the crisis for its own business, while trying to help its audience do the same. Even though its print advertising is down, its other channels are over-performing and will keep HBR's ad revenue goals on target this fiscal year (ending June 30). That’s partially due to its flexibility to respond to the crisis. It pivoted its content strategy and launched new digital initiatives to strengthen its brand and find new ways to serve its readers, listeners and viewers across platforms. We wanted to hear more about how HBR is weathering the storm and ensuring its audience is served, while it also forges ahead in a new, difficult climate. So we sat down (virtually) with editor-in-chief, Adi Ignatius, to find out. Folio: COVID-19 is as much an economic crisis as it is a public health crisis, so as a business publication how have you responded to the situation editorially? Adi Ignatius: Everything has changed. We’ve really started to develop the metabolism of a newsroom. We’ve always tried to be timely, but we knew we needed to do that more and produce several articles a day... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-05-21 17:12:01 UTC ]
News tagged with:
#post-pandemic world
#create opportunities
#preferred medium
#biggest challenges
#coming months
#public service
#positive note
#digital media
According to documents found by website TechCrunch, Microsoft is offering $1 billion to buy the digital assets of Nook Media. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nook business
#website techcrunch
#digital assets
#nook media
Six libraries in Manchester are set to close on 29th June despite opposition from the public. A... Continue reading at The Bookseller
[ The Bookseller | 2013-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#29th june
Online retailer Pages has launched today (9th May) selling only books by independent publishers... Continue reading at The Bookseller
[ The Bookseller | 2013-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#independent publishers
A key U.S. lawmaker has unveiled plans for a comprehensive review of the laws surrounding copyright in the United States to determine whether they are still relevant in the digital age.Bob Goodlatte, a Virginia Republican and chairman of the House Judiciary Committee, said Wednesday that his... Continue reading at PC World
[ PC World | 2013-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#coming months
#technological change
The Independent Alliance consortium of UK publishers is partnering with the ICA to launch a one-... Continue reading at The Bookseller
[ The Bookseller | 2013-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uk publishers
Random House is launching a debut author with a new free-to-play online narrative game, Black... Continue reading at The Bookseller
[ The Bookseller | 2013-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#random house
#debut author
Over the course of its 100-year history, Harvard University Press in Cambridge, Mass., has had to navigate difficult times. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#100-year history
Nook Press gives authors up to 65 percent of their revenue and allows them to sell their titles anywhere. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#self-publishing service
#nook press
Medium's hypothesis has always been that people create better things when they work together. The publishing platform's newest tool helps its authors do just that. Biz Stone and Ev Williams' founding mantra for Medium, the publishing platform they launched last August, was, "People create... Continue reading at Fast Company
[ Fast Company | 2013-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing platform
#biz stone
#ev williams
#sea change
Firehouse World—an event that offers training, equipment and education for the fire service—was acquired by Cygnus Business Media about 11 years ago and following a tough market in 2007, which saw the down economy hit the public safety market particularly hard, the company has been reinvesting... Continue reading at Folio Magazine
[ Folio Magazine | 2013-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tough market
Choc Lit has acquired two new novels, Angela Britnell's The Way to a Hero's Heart and... Continue reading at The Bookseller
[ The Bookseller | 2013-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#choc lit
Among the best, new self-published titles of March and April is The Beach at Herculaneum by Susan G. Muth, only the second title to win a BlueInk Best Book Award. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#self-published books
#self-published titles
#book award
Business Insider has become known all-too-well for making its site sticky with a constant procession of topical or newsy slideshows. Well, the New York-based digital publisher this week started to monetize the idea with a sponsored gallery ad unit, and location-based marketing firm Yext has... Continue reading at AdWeek
[ AdWeek | 2013-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#told adweek
Bertelsmann plans to develop an education business division with the long-term potential to... Continue reading at The Bookseller
[ The Bookseller | 2013-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bertelsmann plans
An American and an Italian crossed the language barrier to produce a gorgeous new children's book, Jemmy Button, along with a common language of creative co-production. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-26 00:00:00 UTC ]
More news stories like this |
Puffin has made a "major acquisition" ahead of the Bologna Children's Book Fair,... Continue reading at The Bookseller
[ The Bookseller | 2013-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bologna children
#major acquisition
#book fair
The Booksellers Association has expressed disappointment that today's Budget, presented by... Continue reading at The Bookseller
[ The Bookseller | 2013-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#business rates
#booksellers association
#expressed disappointment
A new profile of the Financial Times is the latest piece to hold up the company as a model for traditional publishers that want to create a digital-era business. It sounds great, but it’s not very realistic. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#latest piece
#traditional publishers
Katy Perry has reportedly decided to write a book that includes details about her failed marriage to Russell Brand. Continue reading at Stuff
[ Stuff | 2013-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book deal
#katy perry
#includes details
#russell brand
IPC Media is focusing on not being distract by events outside of its control, as parent company Time Warner unveiled plans to spin off its magazine division Time Inc last night. Continue reading at Media Week
[ Media Week | 2013-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ipc media
#publishing arm